Rascasse Audience Intelligence

EyeBuyDirect Audience in United States

A data profile of the people who buy, follow and care about EyeBuyDirect in United States — modelled from more than twelve digital signal sources. EyeBuyDirect has an estimated audience of 3,057,081 people in United States.

#291among Website / Newspaper / Magazine in United States#208in Shopping

The average EyeBuyDirect fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyewear, NASDAQ, Eyeglass prescription, with strongest over-indexing on Eyewear (5.1× the country average).

Demographically, the EyeBuyDirect audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EyeBuyDirect fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Eyewear.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EyeBuyDirect profile in United States.

Audience size
3.1M
in United States
Gender
71.5%♀
28.5% male
Age
38.0
average years
Country rank
#10134
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of EyeBuyDirect

71.5% are female, 28.5% are male, average age 38.0.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for EyeBuyDirect audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.0
Estimated audience size3,057,081
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the EyeBuyDirect audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

80.2%

of the worldwide EyeBuyDirect audience comes from United States.

Worldwide audience distribution share by country for EyeBuyDirect
CountryShare
United States80.2%
Canada12.1%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EyeBuyDirect audience in United States is strongest.

Fig. 05

Top regions by affinity

EyeBuyDirect fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.45×
02Maine~10K1.39×
03Vermont~7K1.25×
04Massachusetts~70K1.23×
05West Virginia~20K1.22×
06Rhode Island~10K1.17×
07New Mexico~20K1.15×
08Connecticut~30K1.12×
09Kansas~30K1.12×
10Colorado~50K1.06×
11Wisconsin~50K1.06×
12Utah~30K1.06×
13Oklahoma~40K1.05×
14Delaware~9K1.05×
15Minnesota~40K1.04×
16Alaska~7K1.04×
17Kentucky~40K1.03×
18Arizona~60K1.02×
19Arkansas~30K1.02×
20Pennsylvania~100K1.00×
21Missouri~50K1.00×
22Texas~300K0.99×
23Illinois~100K0.99×
24North Dakota~6K0.99×
25Oregon~30K0.98×
26Ohio~90K0.97×
27Iowa~20K0.97×
28Virginia~70K0.96×
29Indiana~50K0.96×
30Nevada~30K0.96×
31North Carolina~90K0.95×
32Michigan~80K0.95×
33Maryland~50K0.95×
34Tennessee~60K0.94×
35Montana~8K0.94×
36Alabama~40K0.93×
37Louisiana~40K0.93×
38South Dakota~6K0.92×
39New York~200K0.90×
40Nebraska~10K0.90×
41California~300K0.88×
42Washington~50K0.87×
43Idaho~10K0.87×
44Georgia~80K0.86×
45South Carolina~40K0.86×
46Hawaii~10K0.86×
47New Jersey~60K0.84×
48Florida~200K0.82×
49Mississippi~20K0.80×
50Washington, District of Columbia~6K0.68×
Fig. 06

Affinity by region

Affinity by region — EyeBuyDirect, United States
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EyeBuyDirect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EyeBuyDirect audience
#·InterestCategoryAffinity×
01Eyeglass prescriptionHealth7.65×
02Warby ParkerFashion & Accessoires6.01×
03Eye protectionHealth5.67×
04EyewearFashion & Accessoires5.10×
05Corrective lensHealth4.78×
06Contact lensHealth3.64×
07Web serverTechnology & Electronics3.17×
08NASDAQBusiness & Career2.92×
09Non-alcoholic beverageFood & Beverages2.60×
10BirkenstockFashion & Accessoires2.60×
11Five BelowShopping2.26×
12Dillard'sFashion & Accessoires1.94×
13J. C. PenneyShopping1.89×
14ULTA BeautyBeauty & Wellness1.89×
15SunglassesFashion & Accessoires1.85×
16Children's clothingFashion & Accessoires1.78×
17Trader Joe'sShopping1.62×
18PharmacyBusiness & Career1.59×
19Subscription business modelShopping1.56×
20Target CorporationShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EyeBuyDirect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EyeBuyDirect audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.16×
IndulgenceJOY1.70×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EyeBuyDirect audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.69×
Risk AppetiteTHRILL0.73×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EyeBuyDirect have in United States?

EyeBuyDirect has an estimated audience of 3,057,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of EyeBuyDirect fans?

71.5% of EyeBuyDirect fans are female, 28.5% are male, with an average age of 38.0 years.

03

Which brands do EyeBuyDirect fans like most?

EyeBuyDirect fans show strongest brand affinity for Eyewear (5.1×), NASDAQ (2.92×), and Eyeglass prescription (7.65×) over the country average.

04

Where do EyeBuyDirect fans live in United States?

EyeBuyDirect fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do EyeBuyDirect fans also like?

Beyond EyeBuyDirect itself, the audience over-indexes on NASDAQ (2.92×), Eyeglass prescription (7.65×), Warby Parker (6.01×), and Target Corporation (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See EyeBuyDirect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EyeBuyDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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