EyeBuyDirect Audience in United States

EyeBuyDirect has an estimated audience of 3,006,066 people in United States. 71.5% are female, 28.5% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Eyewear, Bachelor of Business Administration, Warby Parker, Eyeglass prescription, Target Corporation.

The average EyeBuyDirect fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Eyewear, Bachelor of Business Administration, Warby Parker, with strongest over-indexing on Eyewear (4.47× the country average). Demographically, the EyeBuyDirect audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of EyeBuyDirect fans

Demographic split for EyeBuyDirect audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.0
Estimated audience size3,006,066

Audience persona

The typical EyeBuyDirect fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Eyewear.

Top regions in United States

Top regions ranked by reach for EyeBuyDirect in United States
RegionReachAffinity
California318,7720.96×
Texas268,2531.04×
New York165,8540.99×
Florida165,5340.81×
Illinois108,7721.09×
Pennsylvania101,3021×
North Carolina90,5431×
Ohio85,9240.93×
Georgia82,6530.89×
Michigan77,3700.98×
Massachusetts76,3901.29×
Virginia72,0560.98×
New Jersey66,7530.87×
Arizona65,7771.07×
Washington58,0390.96×
Tennessee56,9470.94×
Indiana51,4030.94×
Maryland51,1630.99×
Colorado49,7621.05×
Missouri48,0910.99×
Wisconsin48,0251.06×
Minnesota45,9281.07×
South Carolina39,0200.86×
Kentucky37,9801.01×
Alabama36,4830.87×
Connecticut35,4061.17×
Louisiana35,0480.9×
Oklahoma34,7621.04×
Oregon34,7111.01×
Nevada29,5621.02×
Utah28,5701.06×
Kansas26,1791.11×
Arkansas25,6051.03×
Iowa24,7921×
Mississippi18,7340.76×
New Hampshire16,8951.43×
New Mexico16,4581.09×
West Virginia15,6761.12×
Maine13,8001.28×
Nebraska13,7210.91×
Idaho12,6020.84×
Hawaii11,4830.89×
Rhode Island10,6911.12×
Delaware8,3771.01×
Montana7,5980.91×
Washington, District of Columbia6,5890.73×
Vermont6,4401.22×
Alaska6,4111×
South Dakota5,8410.84×
North Dakota5,8220.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EyeBuyDirect audience
BrandAffinityCategory
Eyewear4.47×Fashion & Accessoires
Bachelor of Business Administration22.22×Business & Career
Warby Parker7.83×Fashion & Accessoires
Eyeglass prescription8.8×Health
Target Corporation1.74×Shopping
ULTA Beauty2.58×Beauty & Wellness
Nordstrom2.01×Shopping
Urban Outfitters3.09×Shopping
Five Below2.52×Shopping
J. C. Penney2.25×Shopping
Dollar General1.67×Shopping
Boho-chic2.79×Fashion & Accessoires
Personal care1.85×Health
Sunglasses2.05×Fashion & Accessoires
Eye protection5.51×Health
Etsy1.83×Fashion & Accessoires
Take-out1.9×Food & Beverages
Corrective lens5.02×Health
Handbags1.77×Fashion & Accessoires
Dentistry2.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EyeBuyDirect audience
TraitClusterScore
SustainabilityBALANCE3.14
Design AffinityPREMIUM1.72
CreativityOPEN1.55
IndulgenceJOY1.45
Quality AwarenessPREMIUM1.42
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for EyeBuyDirect
CountryShare
United States80.1%
Canada12.1%
Australia1.5%

See EyeBuyDirect audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does EyeBuyDirect have in United States?

EyeBuyDirect has an estimated audience of 3,006,066 people in United States, concentrated in California and Texas.

What is the gender split and age of EyeBuyDirect fans?

71.5% of EyeBuyDirect fans are female, 28.5% are male, with an average age of 38.0 years.

Which brands do EyeBuyDirect fans like most?

EyeBuyDirect fans show strongest brand affinity for Eyewear (4.47×), Bachelor of Business Administration (22.22×), and Warby Parker (7.83×) over the country average.

Where do EyeBuyDirect fans live in United States?

EyeBuyDirect fans in United States are most concentrated in California (reach 318,772), Texas (reach 268,253), and New York (reach 165,854). These three regions account for the largest share of the active audience.

What other brands do EyeBuyDirect fans also like?

Beyond EyeBuyDirect itself, the audience over-indexes on Bachelor of Business Administration (22.22×), Warby Parker (7.83×), Eyeglass prescription (8.8×), and Target Corporation (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EyeBuyDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.