Rascasse Audience Intelligence

Family Vacations Audience in United States

A data profile of the people who buy, follow and care about Family Vacations in United States — modelled from more than twelve digital signal sources. Family Vacations has an estimated audience of 554,935 people in United States.

#60among Travel type in United States#10972among Topic in United States#2733in Travel & Leisure

The average Family Vacations fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Napoleon Dynamite, Hyatt, Private Jets, with strongest over-indexing on Napoleon Dynamite (20× the country average).

Demographically, the Family Vacations audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Vacations fan in United States is more female, around 35.0 years old, with strong Travelling tendencies and a notable affinity for Napoleon Dynamite.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Vacations profile in United States.

Audience size
555K
in United States
Gender
59.1%♀
40.9% male
Age
35.0
average years
Country rank
#34452
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family Vacations fans

59.1% are female, 40.9% are male, average age 35.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Family Vacations audience in United States
MetricValue
Female59.1%
Male40.9%
Average age35.0
Estimated audience size554,935
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Family Vacations audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Family Vacations audience comes from United States.

Worldwide audience distribution share by country for Family Vacations
CountryShare
United States37.2%
Germany7.0%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Vacations audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Vacations fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.34×
02Oklahoma~8K1.27×
03Nebraska~4K1.26×
04Iowa~6K1.24×
05Arkansas~6K1.23×
06Missouri~10K1.21×
07South Dakota~2K1.21×
08Kansas~5K1.18×
09Wyoming<1K1.16×
10Indiana~10K1.14×
11North Dakota~1K1.14×
12Ohio~20K1.11×
13Kentucky~8K1.11×
14Mississippi~5K1.10×
15Alabama~8K1.08×
16West Virginia~3K1.08×
17Utah~5K1.05×
18South Carolina~9K1.04×
19Idaho~3K1.04×
20Texas~50K1.01×
21Wisconsin~8K1.01×
22New Mexico~3K1.01×
23Montana~2K1.01×
24Michigan~10K1.00×
25Tennessee~10K1.00×
26Nevada~5K1.00×
27Illinois~20K0.99×
28Pennsylvania~20K0.97×
29Delaware~1K0.96×
30Connecticut~5K0.95×
31Georgia~20K0.94×
32Minnesota~7K0.94×
33North Carolina~20K0.93×
34New Hampshire~2K0.93×
35New Jersey~10K0.92×
36Rhode Island~2K0.92×
37Alaska~1K0.92×
38Colorado~8K0.91×
39Maine~2K0.91×
40Virginia~10K0.90×
41Maryland~8K0.87×
42New York~30K0.86×
43Arizona~10K0.86×
44Oregon~5K0.86×
45Massachusetts~9K0.85×
46Florida~30K0.83×
47Hawaii~2K0.82×
48Washington~9K0.76×
49Washington, District of Columbia~1K0.73×
50California~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Family Vacations, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Vacations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Vacations audience
#·InterestCategoryAffinity×
01Private JetsCars & Mobility21.54×
02Napoleon DynamiteMovies & TV20.00×
03Shangri-LaTravel & Leisure20.00×
04Photo sharingInternet & Social Media20.00×
05Radisson HotelsTravel & Leisure20.00×
06HyattTravel & Leisure14.06×
07Travel insuranceTravel & Leisure11.53×
08Hilton Hotels & ResortsTravel & Leisure10.24×
09Travel BloggerTravel & Leisure9.79×
10Marriott Hotels & ResortsTravel & Leisure5.90×
11All-inclusive resortTravel & Leisure5.38×
12Red wineFood & Beverages4.78×
13Business classTravel & Leisure4.77×
14Wine tastingFood & Beverages3.39×
15InnovationBusiness & Career2.60×
16ExpediaTravel & Leisure2.50×
17IKEAHome & Garden2.01×
18AirbnbTravel & Leisure1.72×
19Home improvementHome & Garden1.53×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Vacations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Vacations audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.28×
Quality AwarenessPREMIUM2.46×
Design AffinityPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Vacations audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Community OrientationOPEN0.97×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family Vacations have in United States?

Family Vacations has an estimated audience of 554,935 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Family Vacations fans?

59.1% of Family Vacations fans are female, 40.9% are male, with an average age of 35.0 years.

03

Which brands do Family Vacations fans like most?

Family Vacations fans show strongest brand affinity for Napoleon Dynamite (20×), Hyatt (14.06×), and Private Jets (21.54×) over the country average.

04

Where do Family Vacations fans live in United States?

Family Vacations fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Family Vacations fans also like?

Beyond Family Vacations itself, the audience over-indexes on Hyatt (14.06×), Private Jets (21.54×), Travel insurance (11.53×), and Shangri-La (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Family Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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