Family Vacations Audience in United States

Family Vacations has an estimated audience of 554,935 people in United States. 59.1% are female, 40.9% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: Back to the Future, Feyenoord, PSV Eindhoven, FC Bayern Munich, Private Jets.

The average Family Vacations fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Back to the Future, Feyenoord, PSV Eindhoven, with strongest over-indexing on Back to the Future (20.06× the country average). Demographically, the Family Vacations audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Family Vacations fans

Demographic split for Family Vacations audience in United States
MetricValue
Female59.1%
Male40.9%
Average age35.0
Estimated audience size554,935

Audience persona

The typical Family Vacations fan in United States is more female, around 35.0 years old, with strong Travelling tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Family Vacations in United States
RegionReachAffinity
Texas49,5091.04×
California43,1710.71×
Florida31,2700.83×
New York29,6510.96×
Illinois19,3941.05×
Ohio18,7211.1×
Pennsylvania18,1040.97×
Georgia16,4170.96×
North Carolina15,3530.92×
Michigan13,8850.96×
New Jersey13,3190.94×
Virginia12,3760.92×
Indiana12,1621.2×
Tennessee11,3511.02×
Missouri10,8161.21×
Louisiana10,4211.46×
Arizona10,0290.89×
Massachusetts9,2520.85×
South Carolina8,8721.06×
Oklahoma8,6851.41×
Maryland8,5920.9×
Washington8,5640.77×
Alabama8,4481.09×
Colorado8,2860.95×
Wisconsin8,0750.97×
Kentucky7,8251.12×
Minnesota7,4340.93×
Arkansas6,0661.33×
Iowa5,6821.24×
Oregon5,6230.88×
Utah5,5891.12×
Nevada5,4631.02×
Kansas5,4221.24×
Connecticut5,2200.94×
Mississippi5,1741.13×
Nebraska3,7281.34×
Idaho2,8181.01×
New Mexico2,7050.97×
West Virginia2,6441.02×
Maine1,8020.91×
New Hampshire1,7720.81×
Hawaii1,5890.67×
South Dakota1,4971.17×
Rhode Island1,4570.82×
North Dakota1,4331.26×
Montana1,4160.92×
Delaware1,2630.82×
Wyoming1,0341.26×
Alaska8120.68×
Vermont7960.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Vacations audience
BrandAffinityCategory
Back to the Future20.06×Movies & TV
Feyenoord52.38×Sports
PSV Eindhoven38.38×Sports
FC Bayern Munich6.78×Sports
Private Jets25.19×Cars & Mobility
Autism Awareness7×Health
Diabetes mellitus awareness4.9×Health
Travel insurance11.2×Travel & Leisure
Travel Blogger10.44×Travel & Leisure
Shangri-La20×Travel & Leisure
Business class6.04×Travel & Leisure
Travel photography4.36×Technology & Electronics
Hilton Hotels & Resorts9.83×Travel & Leisure
Singer-songwriter2.55×Music & Radio
Deutsche Eishockey Liga23.73×Sports
Hyatt7.57×Travel & Leisure
Microblogging5.02×Technology & Electronics
Photo sharing20×Internet & Social Media
Fine-art photography4.35×Technology & Electronics
Google Maps2.06×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Vacations audience
TraitClusterScore
TravellingTHRILL4.31
Design AffinityPREMIUM3.03
Quality AwarenessPREMIUM2.82
Luxury OrientationPREMIUM2.76
Risk AppetiteTHRILL1.95
LGBTQ+ IdentityOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Family Vacations
CountryShare
United States37.2%
Germany7.0%
Canada5.7%

See Family Vacations audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Family Vacations have in United States?

Family Vacations has an estimated audience of 554,935 people in United States, concentrated in Texas and California.

What is the gender split and age of Family Vacations fans?

59.1% of Family Vacations fans are female, 40.9% are male, with an average age of 35.0 years.

Which brands do Family Vacations fans like most?

Family Vacations fans show strongest brand affinity for Back to the Future (20.06×), Feyenoord (52.38×), and PSV Eindhoven (38.38×) over the country average.

Where do Family Vacations fans live in United States?

Family Vacations fans in United States are most concentrated in Texas (reach 49,509), California (reach 43,171), and Florida (reach 31,270). These three regions account for the largest share of the active audience.

What other brands do Family Vacations fans also like?

Beyond Family Vacations itself, the audience over-indexes on Feyenoord (52.38×), PSV Eindhoven (38.38×), FC Bayern Munich (6.78×), and Private Jets (25.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.