FedEx Cup Audience in United States

FedEx Cup logo

FedEx Cup has an estimated audience of 685,706 people in United States. 38.8% are female, 61.2% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Product design, Suikoden IV, Alaska, UK garage.

The average FedEx Cup fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Product design, Suikoden IV, with strongest over-indexing on Pro-Ject (12.77× the country average). Demographically, the FedEx Cup audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of FedEx Cup fans

Demographic split for FedEx Cup audience in United States
MetricValue
Female38.8%
Male61.2%
Average age32.5
Estimated audience size685,706

Audience persona

The typical FedEx Cup fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for FedEx Cup in United States
RegionReachAffinity
California51,1050.68×
Texas46,5600.79×
Florida42,8820.92×
New York31,4320.82×
Georgia27,8281.32×
Illinois24,0301.05×
North Carolina23,6651.15×
Ohio22,5931.07×
Michigan22,4101.25×
Pennsylvania21,9130.95×
Massachusetts18,9461.4×
Colorado17,5591.62×
Tennessee17,5021.27×
Virginia14,3490.86×
New Jersey13,9850.8×
South Carolina13,8611.34×
Minnesota13,3131.36×
Arizona12,2560.88×
Wisconsin12,1821.18×
Washington11,2290.82×
Indiana10,8920.87×
Missouri10,2290.93×
Kentucky9,8711.15×
Alabama9,5791×
Connecticut8,8841.29×
Maryland8,0790.69×
Utah7,7251.26×
Oregon6,5890.84×
Louisiana6,0160.68×
Iowa5,7731.02×
Oklahoma5,6530.74×
Arkansas4,8600.86×
Kansas4,7860.89×
Mississippi4,6640.83×
Nevada4,6400.7×
New Hampshire4,0541.5×
Idaho3,3360.97×
Nebraska3,2980.96×
Maine3,2511.32×
Hawaii2,7050.92×
Rhode Island2,3641.08×
New Mexico2,1940.64×
Montana2,0471.08×
West Virginia1,9010.6×
Washington, District of Columbia1,8100.88×
Vermont1,7481.45×
Delaware1,6770.89×
South Dakota1,4080.89×
North Dakota1,2920.92×
Wyoming1,0571.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FedEx Cup audience
BrandAffinityCategory
Pro-Ject12.77×Music & Radio
Product design3.88×Business & Career
Suikoden IV55.28×Games
Alaska2.9×Travel & Leisure
UK garage8.73×Music & Radio
Urban Outfitters2.27×Shopping
Home equity2.35×Home & Garden
Nebraska3.14×Travel & Leisure
Minnesota1.83×Travel & Leisure
Stamp collecting4.41×Home & Garden
Isometric exercise7.91×Sports
Israel1.67×Travel & Leisure
Sinaloa2.8×Travel & Leisure
Embroidery Library11.03×Home & Garden
Graham Greene (actor)4.36×
Fayette County, Georgia21.44×Travel & Leisure
Google Analytics3.19×Internet & Social Media
Urban horticulture2.24×Home & Garden
Ixtapaluca10.87×Travel & Leisure
9NEWS (KUSA)2.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FedEx Cup audience
TraitClusterScore
Family OrientationCONSERVATISM2.47
Luxury OrientationPREMIUM2.17
LGBTQ+ IdentityOPEN1.71
TraditionCONSERVATISM1.54
Sports ActivityPOWER1.43
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for FedEx Cup
CountryShare
United States55.3%
Canada10.4%
United Kingdom6.8%

See FedEx Cup audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does FedEx Cup have in United States?

FedEx Cup has an estimated audience of 685,706 people in United States, concentrated in California and Texas.

What is the gender split and age of FedEx Cup fans?

38.8% of FedEx Cup fans are female, 61.2% are male, with an average age of 32.5 years.

Which brands do FedEx Cup fans like most?

FedEx Cup fans show strongest brand affinity for Pro-Ject (12.77×), Product design (3.88×), and Suikoden IV (55.28×) over the country average.

Where do FedEx Cup fans live in United States?

FedEx Cup fans in United States are most concentrated in California (reach 51,105), Texas (reach 46,560), and Florida (reach 42,882). These three regions account for the largest share of the active audience.

What other brands do FedEx Cup fans also like?

Beyond FedEx Cup itself, the audience over-indexes on Product design (3.88×), Suikoden IV (55.28×), Alaska (2.9×), and UK garage (8.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FedEx Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.