Rascasse Audience Intelligence

Filo Audience in United States

A data profile of the people who buy, follow and care about Filo in United States — modelled from more than twelve digital signal sources. Filo has an estimated audience of 3,115,967 people in United States.

#41among Sweet in United States#5007among Topic in United States#635in Food & Beverages

The average Filo fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Hardware store, Discount Tire, Used car, with strongest over-indexing on Hardware store (2.81× the country average).

Demographically, the Filo audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filo fan in United States is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filo profile in United States.

Audience size
3.1M
in United States
Gender
41.2%♀
58.8% male
Age
43.4
average years
Country rank
#9983
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filo fans

41.2% are female, 58.8% are male, average age 43.4.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Filo audience in United States
MetricValue
Female41.2%
Male58.8%
Average age43.4
Estimated audience size3,115,967
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Filo audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Filo audience comes from United States.

Worldwide audience distribution share by country for Filo
CountryShare
United States57.6%
Italy12.4%
Spain5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filo audience in United States is strongest.

Fig. 05

Top regions by affinity

Filo fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K8.28×
02Hawaii~50K3.41×
03Tennessee~200K3.26×
04Massachusetts~100K2.07×
05West Virginia~30K1.99×
06Louisiana~70K1.83×
07Georgia~200K1.82×
08Florida~300K1.63×
09Texas~400K1.41×
10South Carolina~60K1.29×
11North Carolina~100K1.16×
12Alabama~50K1.13×
13Virginia~80K1.05×
14Washington, District of Columbia~9K0.96×
15Connecticut~30K0.92×
16Kentucky~30K0.88×
17South Dakota~6K0.85×
18Alaska~6K0.85×
19Vermont~5K0.83×
20North Dakota~5K0.82×
21Arkansas~20K0.80×
22Montana~7K0.79×
23California~300K0.78×
24Wisconsin~40K0.77×
25Oregon~30K0.77×
26Rhode Island~8K0.77×
27Delaware~7K0.77×
28New Hampshire~9K0.76×
29Maine~8K0.74×
30Kansas~20K0.72×
31Idaho~10K0.72×
32Ohio~70K0.70×
33Nevada~20K0.69×
34New Mexico~10K0.69×
35Nebraska~10K0.69×
36Washington~40K0.68×
37Oklahoma~20K0.68×
38Illinois~70K0.67×
39Indiana~40K0.67×
40New York~100K0.66×
41Iowa~20K0.66×
42New Jersey~50K0.65×
43Maryland~30K0.65×
44Minnesota~30K0.62×
45Utah~20K0.62×
46Arizona~40K0.60×
47Pennsylvania~60K0.59×
48Missouri~30K0.59×
49Michigan~50K0.58×
50Colorado~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Filo, United States
0.56×1.00×8.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filo audience
#·InterestCategoryAffinity×
01MakitaHome & Garden4.18×
02Internet service providerTechnology & Electronics3.50×
03Discount TireShopping2.93×
04Automobile repair shopCars & Mobility2.92×
05Hardware storeHome & Garden2.81×
06LED lampHome & Garden2.79×
07Efficient energy useTechnology & Electronics2.64×
08Solar powerHome & Garden2.28×
09Home insuranceBusiness & Career2.19×
10Life insuranceBusiness & Career2.09×
11Air pollutionHealth2.09×
12Rail transportTravel & Leisure2.03×
13PersonalisationHome & Garden1.82×
14Credit (finance)Business & Career1.81×
15Health insuranceBusiness & Career1.77×
16Used carCars & Mobility1.70×
17Online newspaperNews1.68×
18Public transportCars & Mobility1.67×
19GameStopGames1.64×
20Milwaukee BucksSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filo audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.02×
IndividualismJOY1.82×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
MindfulnessBALANCE0.49×
Sports ActivityPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filo have in United States?

Filo has an estimated audience of 3,115,967 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Filo fans?

41.2% of Filo fans are female, 58.8% are male, with an average age of 43.4 years.

03

Which brands do Filo fans like most?

Filo fans show strongest brand affinity for Hardware store (2.81×), Discount Tire (2.93×), and Used car (1.7×) over the country average.

04

Where do Filo fans live in United States?

Filo fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Filo fans also like?

Beyond Filo itself, the audience over-indexes on Discount Tire (2.93×), Used car (1.7×), Life insurance (2.09×), and Home insurance (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Filo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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