Filo Audience in United States

Filo logo

Filo has an estimated audience of 3,115,967 people in United States. 41.2% are female, 58.8% are male, average age 43.4. Top regions: California, Florida, Tennessee. Top brand affinities: ABC 7 Chicago, WESH, Israeli cuisine, Diane Sawyer, Springfield, Illinois.

The average Filo fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Tennessee. Top brand affinities include ABC 7 Chicago, WESH, Israeli cuisine, with strongest over-indexing on ABC 7 Chicago (1.58× the country average). Demographically, the Filo audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Filo fans

Demographic split for Filo audience in United States
MetricValue
Female41.2%
Male58.8%
Average age43.4
Estimated audience size3,115,967

Audience persona

The typical Filo fan in United States is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for ABC 7 Chicago.

Top regions in United States

Top regions ranked by reach for Filo in United States
RegionReachAffinity
California321,6650.94×
Florida277,2581.31×
Tennessee255,6324.09×
Mississippi211,6398.24×
Texas193,9520.72×
Massachusetts175,4572.86×
New York146,6480.84×
North Carolina112,2551.2×
Illinois85,2520.82×
Georgia71,4320.74×
Ohio70,2920.73×
Pennsylvania69,7550.66×
Virginia58,8630.78×
New Jersey57,8500.73×
Washington52,3340.84×
Hawaii51,8133.87×
Michigan51,4520.63×
Maryland40,6800.76×
Wisconsin40,1550.86×
Arizona38,2160.6×
Alabama37,4540.86×
Indiana34,1740.6×
Minnesota30,3900.68×
Colorado29,9570.61×
Oregon28,6270.8×
Missouri28,6060.57×
Connecticut27,2520.87×
Louisiana27,0250.67×
South Carolina26,9660.58×
Kentucky24,6410.63×
Nevada22,0080.73×
Oklahoma21,1260.61×
Kansas16,8250.69×
Utah16,3440.59×
Iowa14,6690.57×
Arkansas14,4010.56×
Idaho8,7540.56×
New Hampshire8,2700.67×
Washington, District of Columbia8,2240.88×
New Mexico8,0560.52×
West Virginia7,9920.55×
Nebraska7,6480.49×
Maine6,2070.56×
Rhode Island5,7670.58×
Delaware4,7680.55×
Alaska3,8950.58×
Montana3,8810.45×
South Dakota3,0320.42×
North Dakota2,7970.44×
Vermont2,6180.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filo audience
BrandAffinityCategory
ABC 7 Chicago1.58×Movies & TV
WESH1.79×Movies & TV
Israeli cuisine2.38×Food & Beverages
Diane Sawyer2.14×Movies & TV
Springfield, Illinois1.54×Travel & Leisure
Cultural studies1.71×Business & Career
Apostrophe2.35×Literature
Cake Craft and Decoration1.65×Food & Beverages
Caesarea1.86×Travel & Leisure
Louis IX of France1.66×Politics & Society
Star Trek: Insurrection1.7×Movies & TV
Industrial Workers of the World1.53×Travel & Leisure
Summer Days (And Summer Nights!!)1.75×Music & Radio
Rhodiola1.75×Health
Flattop grill1.56×Home & Garden
İznik1.86×Travel & Leisure
Cachapa2.1×Food & Beverages
cake decorating shop2×Food & Beverages
WKMG-TV1.71×Movies & TV
Aix-Marseille University1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filo audience
TraitClusterScore
DIY MentalityTHRILL1.5
IndividualismJOY1.24
Need for SecurityCONSERVATISM1.22
Price SensitivityPREMIUM1.16
TraditionCONSERVATISM1
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Filo
CountryShare
United States63.5%
Italy6.2%
Japan5.9%

See Filo audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Filo have in United States?

Filo has an estimated audience of 3,115,967 people in United States, concentrated in California and Florida.

What is the gender split and age of Filo fans?

41.2% of Filo fans are female, 58.8% are male, with an average age of 43.4 years.

Which brands do Filo fans like most?

Filo fans show strongest brand affinity for ABC 7 Chicago (1.58×), WESH (1.79×), and Israeli cuisine (2.38×) over the country average.

Where do Filo fans live in United States?

Filo fans in United States are most concentrated in California (reach 321,665), Florida (reach 277,258), and Tennessee (reach 255,632). These three regions account for the largest share of the active audience.

What other brands do Filo fans also like?

Beyond Filo itself, the audience over-indexes on WESH (1.79×), Israeli cuisine (2.38×), Diane Sawyer (2.14×), and Springfield, Illinois (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.