Fish market Audience in United States

Fish market logo

Fish market has an estimated audience of 3,130,546 people in United States. 53.2% are female, 46.8% are male, average age 46.3. Top regions: California, New York, Florida. Top brand affinities: Texas Roadhouse, Self-employment, Discus throw, Grocery store, Supermarket.

The average Fish market fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Texas Roadhouse, Self-employment, Discus throw, with strongest over-indexing on Texas Roadhouse (1.86× the country average). Demographically, the Fish market audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Fish market fans

Demographic split for Fish market audience in United States
MetricValue
Female53.2%
Male46.8%
Average age46.3
Estimated audience size3,130,546

Audience persona

The typical Fish market fan in United States is balanced, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Fish market in United States
RegionReachAffinity
California534,5921.55×
New York347,8541.99×
Florida314,2751.48×
Texas189,3900.7×
Hawaii123,8559.2×
Oregon122,7183.42×
North Carolina106,7011.13×
Massachusetts106,6591.73×
New Jersey99,5821.25×
Alabama93,0182.13×
Georgia86,1750.89×
South Carolina73,5511.56×
Michigan69,8290.85×
Illinois68,8210.66×
Ohio66,5750.69×
Washington65,8811.05×
Virginia55,9070.73×
Pennsylvania55,6300.53×
Connecticut44,6901.42×
Maryland39,0530.73×
Colorado32,9380.67×
Tennessee26,1160.42×
Idaho26,1121.66×
Missouri25,3890.5×
Louisiana25,3790.63×
Arizona22,8710.36×
Arkansas22,0560.86×
Wisconsin21,9810.47×
Indiana20,3420.36×
Minnesota18,2830.41×
Maine15,8481.41×
Rhode Island15,1941.52×
Kentucky14,8210.38×
Oklahoma12,3730.36×
Nevada12,3320.41×
Mississippi11,5960.45×
Washington, District of Columbia11,2771.2×
Iowa10,8480.42×
Utah9,6550.34×
New Hampshire9,4850.77×
Kansas7,7080.31×
Delaware5,3170.62×
Alaska4,9230.74×
West Virginia4,1480.28×
New Mexico3,4480.22×
Nebraska3,2880.21×
Vermont2,9200.53×
Montana2,2210.26×
South Dakota1,6230.22×
North Dakota9650.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fish market audience
BrandAffinityCategory
Texas Roadhouse1.86×Food & Beverages
Self-employment2.84×Business & Career
Discus throw28.02×Sports
Grocery store1.8×Food & Beverages
Supermarket1.58×Shopping
Menards1.67×Home & Garden
Shrimp2.44×Food & Beverages
Steak1.76×Food & Beverages
In-N-Out Burger1.51×Food & Beverages
IHOP1.8×Food & Beverages
Rabbits1.76×Pets & Animals
Beef1.68×Food & Beverages
Olive Garden1.69×Food & Beverages
Food Lion2.24×Shopping
Publix1.61×Shopping
Seafood1.59×Food & Beverages
Tractor Supply Company1.94×Shopping
southwest airlines1.61×Travel & Leisure
Alaska1.78×Travel & Leisure
Crab2.82×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fish market audience
TraitClusterScore
IndulgenceJOY1.54
Community OrientationOPEN1.46
Price SensitivityPREMIUM1.37
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.31
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Fish market
CountryShare
United States31.8%
United Kingdom10.4%
Australia6.4%

See Fish market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fish market have in United States?

Fish market has an estimated audience of 3,130,546 people in United States, concentrated in California and New York.

What is the gender split and age of Fish market fans?

53.2% of Fish market fans are female, 46.8% are male, with an average age of 46.3 years.

Which brands do Fish market fans like most?

Fish market fans show strongest brand affinity for Texas Roadhouse (1.86×), Self-employment (2.84×), and Discus throw (28.02×) over the country average.

Where do Fish market fans live in United States?

Fish market fans in United States are most concentrated in California (reach 534,592), New York (reach 347,854), and Florida (reach 314,275). These three regions account for the largest share of the active audience.

What other brands do Fish market fans also like?

Beyond Fish market itself, the audience over-indexes on Self-employment (2.84×), Discus throw (28.02×), Grocery store (1.8×), and Supermarket (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.