Rascasse Audience Intelligence

Fish sauce Audience in United States

A data profile of the people who buy, follow and care about Fish sauce in United States — modelled from more than twelve digital signal sources. Fish sauce has an estimated audience of 508,464 people in United States.

#71among Alcohol in United States#11327among Topic in United States#1936in Food & Beverages

The average Fish sauce fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weber Grills, Grilling, Burj Khalifa, with strongest over-indexing on Weber Grills (16.24× the country average).

Demographically, the Fish sauce audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fish sauce fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Weber Grills.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish sauce profile in United States.

Audience size
508K
in United States
Gender
53.0%♀
47.0% male
Age
41.8
average years
Country rank
#36302
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish sauce fans

53.0% are female, 47.0% are male, average age 41.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Fish sauce audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.8
Estimated audience size508,464
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Fish sauce audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Fish sauce audience comes from United States.

Worldwide audience distribution share by country for Fish sauce
CountryShare
Thailand35.5%
United States12.6%
Philippines6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Fish sauce fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K3.19×
02Hawaii~5K2.12×
03Washington~20K1.50×
04Alaska~2K1.46×
05California~80K1.40×
06Minnesota~9K1.23×
07Nevada~5K1.12×
08Colorado~9K1.11×
09Washington, District of Columbia~2K1.11×
10New York~30K1.05×
11Massachusetts~10K1.04×
12Georgia~20K1.00×
13Virginia~10K1.00×
14Utah~5K1.00×
15Montana~1K0.99×
16Texas~40K0.97×
17Maryland~8K0.97×
18Vermont<1K0.97×
19Maine~2K0.96×
20Arizona~10K0.94×
21Louisiana~6K0.94×
22Kansas~4K0.94×
23Idaho~2K0.94×
24New Hampshire~2K0.94×
25Rhode Island~2K0.94×
26Oklahoma~5K0.93×
27Florida~30K0.92×
28North Carolina~10K0.92×
29Wisconsin~7K0.92×
30Connecticut~5K0.92×
31Iowa~4K0.90×
32Nebraska~2K0.90×
33Pennsylvania~20K0.89×
34Illinois~10K0.88×
35North Dakota<1K0.87×
36Tennessee~9K0.86×
37Missouri~7K0.86×
38South Dakota~1K0.85×
39South Carolina~6K0.84×
40Arkansas~4K0.84×
41Delaware~1K0.83×
42New Mexico~2K0.82×
43Alabama~6K0.81×
44Michigan~10K0.79×
45New Jersey~10K0.78×
46Indiana~7K0.78×
47Kentucky~5K0.74×
48Mississippi~3K0.74×
49Ohio~10K0.73×
50West Virginia~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Fish sauce, United States
0.73×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish sauce audience
#·InterestCategoryAffinity×
01Burj KhalifaTravel & Leisure20.00×
02ColumboMovies & TV20.00×
03China AirlinesTravel & Leisure20.00×
04Weber GrillsHome & Garden16.24×
05EVA AirTravel & Leisure14.24×
06Goldie HawnMovies & TV6.55×
07SteakhouseFood & Beverages3.76×
08Microwave ovenHome & Garden3.66×
09JetBlueTravel & Leisure3.62×
10GrillingFood & Beverages3.10×
11FedExBusiness & Career2.86×
12Burger KingFood & Beverages2.73×
13CocktailFood & Beverages2.73×
14WineFood & Beverages2.09×
15BarbecueFood & Beverages2.08×
16RecipesFood & Beverages1.96×
17Alcoholic beveragesFood & Beverages1.81×
18WalmartShopping1.75×
19CookingFood & Beverages1.70×
20Home improvementHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish sauce audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
Urban LifestyleOPEN1.82×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish sauce audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.87×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish sauce have in United States?

Fish sauce has an estimated audience of 508,464 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fish sauce fans?

53.0% of Fish sauce fans are female, 47.0% are male, with an average age of 41.8 years.

03

Which brands do Fish sauce fans like most?

Fish sauce fans show strongest brand affinity for Weber Grills (16.24×), Grilling (3.1×), and Burj Khalifa (20×) over the country average.

04

Where do Fish sauce fans live in United States?

Fish sauce fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fish sauce fans also like?

Beyond Fish sauce itself, the audience over-indexes on Grilling (3.1×), Burj Khalifa (20×), Burger King (2.73×), and Columbo (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Fish sauce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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