Fish sauce Audience in United States

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Fish sauce has an estimated audience of 508,464 people in United States. 53.0% are female, 47.0% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Governor of Michigan, Goop, Cherish (group).

The average Fish sauce fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Fish sauce audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Fish sauce fans

Demographic split for Fish sauce audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.8
Estimated audience size508,464

Audience persona

The typical Fish sauce fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Fish sauce in United States
RegionReachAffinity
California81,3341.45×
Texas44,6781.02×
New York32,1711.13×
Florida31,5950.92×
Pennsylvania16,5170.96×
Washington16,3581.6×
Illinois16,0090.95×
Georgia15,5941×
North Carolina14,8480.97×
Oregon12,5452.15×
Virginia12,4241×
Ohio11,8310.76×
Massachusetts10,9181.09×
Michigan10,9110.82×
New Jersey10,4950.81×
Arizona9,9540.96×
Colorado9,6391.2×
Minnesota9,2351.27×
Tennessee8,9330.88×
Maryland8,5220.97×
Indiana7,4520.8×
Wisconsin7,2930.95×
Missouri7,1970.88×
South Carolina6,4270.84×
Louisiana6,3750.97×
Nevada5,7031.16×
Alabama5,4470.77×
Oklahoma5,2550.93×
Connecticut4,7690.94×
Kentucky4,7620.75×
Utah4,7271.04×
Hawaii4,6342.12×
Kansas3,8400.96×
Iowa3,6950.88×
Arkansas3,4400.82×
Mississippi2,7230.65×
Idaho2,3680.93×
Nebraska2,2060.87×
New Mexico1,9770.78×
New Hampshire1,8990.95×
Washington, District of Columbia1,7961.18×
Maine1,7790.98×
Alaska1,7361.6×
Rhode Island1,4560.9×
Montana1,4351.02×
West Virginia1,4120.6×
Delaware9820.7×
South Dakota8920.76×
Vermont8490.95×
North Dakota7930.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fish sauce audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music20×Music & Radio
Governor of Michigan11.19×Politics & Society
Goop7.92×Internet & Social Media
Cherish (group)15.7×Music & Radio
Wok9.38×Food & Beverages
Grinch5.68×Movies & TV
Hibachi10.52×Food & Beverages
Grace Slick11.45×Music & Radio
Vocal harmony5.65×Music & Radio
South Yorkshire17.62×Travel & Leisure
headspace10.96×Health
Google Home6.99×Technology & Electronics
OpenJDK20×
La Jolla8.79×Travel & Leisure
Kona Grill9.55×Food & Beverages
Hipster8.33×Politics & Society
No Escape (1994 film)9.63×Movies & TV
Nationality1.74×Politics & Society
Fairy godmother5.96×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fish sauce audience
TraitClusterScore
IndulgenceJOY1.73
Urban LifestyleOPEN1.59
Convenience OrientationPREMIUM1.47
Price SensitivityPREMIUM1.43
TravellingTHRILL1.36
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Fish sauce
CountryShare
Thailand35.5%
United States12.6%
Philippines6.2%

See Fish sauce audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Fish sauce have in United States?

Fish sauce has an estimated audience of 508,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Fish sauce fans?

53.0% of Fish sauce fans are female, 47.0% are male, with an average age of 41.8 years.

Which brands do Fish sauce fans like most?

Fish sauce fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (20×), and Governor of Michigan (11.19×) over the country average.

Where do Fish sauce fans live in United States?

Fish sauce fans in United States are most concentrated in California (reach 81,334), Texas (reach 44,678), and New York (reach 32,171). These three regions account for the largest share of the active audience.

What other brands do Fish sauce fans also like?

Beyond Fish sauce itself, the audience over-indexes on Regional styles of Mexican music (20×), Governor of Michigan (11.19×), Goop (7.92×), and Cherish (group) (15.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.