Rascasse Audience Intelligence

Focus on the Family Audience in United States

Name: Focus on the Family — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Focus on the Family in United States — modelled from more than twelve digital signal sources. Focus on the Family has an estimated audience of 2,669,312 people in United States.

#11among Charity in United States #64among NGO / Political Party in United States #269in Kids & Family

The average Focus on the Family fan in United States is 43.7 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Drudge Report, Cyndi Lauper, Irina Shayk, with strongest over-indexing on Drudge Report (9.85× the country average).

Demographically, the Focus on the Family audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Focus on the Family fan in United States is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Drudge Report.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Focus on the Family profile in United States.

Audience size

2.7M

in United States

Gender

72.7%♀

27.3% male

Age

43.7

average years

Country rank

#11314

NGO / Political Party in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Focus on the Family fans

72.7% are female, 27.3% are male, average age 43.7.

Fig. 02

Gender split

72.7%

Female

27.3%

Male

Demographic split for Focus on the Family audience in United States
Metric	Value
Female	72.7%
Male	27.3%
Average age	43.7
Estimated audience size	2,669,312

Fig. 03

Age distribution

Age distribution of the Focus on the Family audience in United States
Age bracket	Share	%
16-19		14%
20-29		12%
30-39		18%
40-49		25%
50+		31%

Fig. 04

Worldwide distribution

87.8%

of the worldwide Focus on the Family audience comes from United States.

Worldwide audience distribution share by country for Focus on the Family
Country	Share
United States	87.8%
Canada	3.6%
United Kingdom	2.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Focus on the Family audience in United States is strongest.

Fig. 05

Top regions by affinity

Focus on the Family fans by region: top regions in United States
#	Region	Reach	×
01	Colorado	~200K	5.01×
02	Montana	~10K	1.93×
03	South Dakota	~10K	1.78×
04	Kansas	~30K	1.58×
05	Nebraska	~20K	1.47×
06	Wyoming	~6K	1.43×
07	Idaho	~20K	1.31×
08	Missouri	~60K	1.30×
09	Minnesota	~50K	1.27×
10	Alaska	~7K	1.24×
11	South Carolina	~50K	1.22×
12	Oregon	~40K	1.21×
13	Iowa	~30K	1.18×
14	North Dakota	~6K	1.17×
15	Indiana	~60K	1.16×
16	Arkansas	~20K	1.13×
17	Michigan	~80K	1.12×
18	Oklahoma	~30K	1.12×
19	North Carolina	~90K	1.08×
20	Tennessee	~60K	1.08×
21	Kentucky	~40K	1.08×
22	Pennsylvania	~90K	1.05×
23	West Virginia	~10K	1.05×
24	Alabama	~40K	1.01×
25	Wisconsin	~40K	0.95×
26	Ohio	~70K	0.91×
27	Washington	~50K	0.90×
28	New Mexico	~10K	0.89×
29	Georgia	~70K	0.85×
30	Virginia	~50K	0.80×
31	Mississippi	~20K	0.80×
32	Maine	~7K	0.78×
33	Texas	~200K	0.75×
34	Arizona	~40K	0.73×
35	Hawaii	~8K	0.69×
36	New Hampshire	~7K	0.69×
37	Maryland	~30K	0.67×
38	Washington, District of Columbia	~5K	0.67×
39	Illinois	~60K	0.66×
40	Delaware	~5K	0.62×
41	Louisiana	~20K	0.61×
42	California	~200K	0.60×
43	Rhode Island	~5K	0.59×
44	Florida	~100K	0.56×
45	Connecticut	~10K	0.47×
46	Nevada	~10K	0.46×
47	Utah	~10K	0.45×
48	Massachusetts	~20K	0.38×
49	New York	~60K	0.37×
50	New Jersey	~30K	0.37×

Affinity by region — Focus on the Family, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Focus on the Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Focus on the Family audience
#	Interest	Category	×
01	Irina Shayk	Fashion & Accessoires	18.21×
02	Cyndi Lauper	Music & Radio	12.97×
03	Drudge Report	Sports	9.85×
04	Charli XCX	Music & Radio	9.59×
05	New Testament	Politics & Society	4.28×
06	New York Post	News	3.10×
07	Hardware store	Home & Garden	2.49×
08	Charitable organization	Politics & Society	2.48×
09	Religion	Business & Career	2.41×
10	Tradition	Politics & Society	2.41×
11	Real property	Home & Garden	2.34×
12	Discount stores	Shopping	2.26×
13	Nonprofit organization	Politics & Society	2.18×
14	Jesus	Politics & Society	1.88×
15	Organic food	Food & Beverages	1.85×
16	Pinterest	Internet & Social Media	1.74×
17	American Airlines	Travel & Leisure	1.68×
18	Donald Trump	Politics & Society	1.66×
19	Health care	Business & Career	1.55×
20	Furniture	Home & Garden	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Focus on the Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Focus on the Family audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	2.18×
Community Orientation	OPEN	2.10×
Patriotism	CONSERVATISM	2.08×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Focus on the Family audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.67×
Early Adopter Mentality	POWER	0.83×
Quality Awareness	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Focus on the Family have in United States?

Focus on the Family has an estimated audience of 2,669,312 people in United States, concentrated in Colorado and California.

What is the gender split and age of Focus on the Family fans?

72.7% of Focus on the Family fans are female, 27.3% are male, with an average age of 43.7 years.

Which brands do Focus on the Family fans like most?

Focus on the Family fans show strongest brand affinity for Drudge Report (9.85×), Cyndi Lauper (12.97×), and Irina Shayk (18.21×) over the country average.

Where do Focus on the Family fans live in United States?

Focus on the Family fans in United States are most concentrated in Colorado (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Focus on the Family fans also like?

Beyond Focus on the Family itself, the audience over-indexes on Cyndi Lauper (12.97×), Irina Shayk (18.21×), Religion (2.41×), and Charli XCX (9.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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PragerU (4,309,577)

See Focus on the Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Focus on the Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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