Focus on the Family Audience in United States

Focus on the Family logo

Focus on the Family has an estimated audience of 2,671,761 people in United States. 72.7% are female, 27.3% are male, average age 43.7. Top regions: California, Texas, Colorado. Top brand affinities: Product design, Mathcore, Google Home, UK garage, Isometric exercise.

The average Focus on the Family fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Product design, Mathcore, Google Home, with strongest over-indexing on Product design (5.2× the country average). Demographically, the Focus on the Family audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity

Demographics of Focus on the Family fans

Demographic split for Focus on the Family audience in United States
MetricValue
Female72.7%
Male27.3%
Average age43.7
Estimated audience size2,671,761

Audience persona

The typical Focus on the Family fan in United States is more female, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Focus on the Family in United States
RegionReachAffinity
California184,2250.63×
Texas184,0550.8×
Colorado181,3014.31×
Pennsylvania101,3281.13×
Florida100,9730.56×
North Carolina90,8811.13×
Michigan83,3461.19×
Ohio78,0670.95×
Georgia74,3690.9×
Illinois62,4640.7×
Indiana61,0861.25×
Tennessee60,6211.13×
Missouri59,1601.37×
New York52,6620.35×
Virginia52,6040.81×
Minnesota52,0491.36×
South Carolina50,4911.26×
Washington49,3200.92×
Arizona39,7030.73×
Wisconsin39,1360.97×
Alabama38,4451.03×
Oregon37,1811.21×
Kentucky35,8831.07×
Oklahoma34,1411.15×
Kansas34,1171.62×
Maryland31,3010.68×
Iowa27,4421.25×
Arkansas25,1871.14×
New Jersey21,9770.32×
Nebraska20,2361.51×
Louisiana19,2260.56×
Idaho18,8461.41×
Massachusetts17,2380.33×
Mississippi16,4980.75×
Montana15,8362.14×
West Virginia13,1351.06×
New Mexico11,4980.86×
South Dakota10,5221.7×
Connecticut10,0490.38×
Nevada9,2740.36×
Utah8,0630.34×
Alaska7,6541.34×
Hawaii7,3490.64×
Maine7,1500.75×
North Dakota6,6701.22×
New Hampshire5,8840.56×
Wyoming5,4911.39×
Washington, District of Columbia3,8780.48×
Vermont3,1040.66×
Delaware2,7640.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Focus on the Family audience
BrandAffinityCategory
Product design5.2×Business & Career
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
UK garage7.97×Music & Radio
Isometric exercise10.54×Sports
The Historian16.48×Literature
Pillow1.73×Home & Garden
Stamp collecting3.61×Home & Garden
Eurail16.57×Cars & Mobility
Joshua Jackson2.78×Movies & TV
9NEWS (KUSA)2.99×Movies & TV
Parral, Chihuahua9.01×Travel & Leisure
Pro-Ject2.21×Music & Radio
Janitor3.29×Home & Garden
Meals on Wheels2.75×Food & Beverages
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Jack White2.01×Movies & TV
Laneige2.29×Beauty & Wellness
Mie goreng15.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Focus on the Family audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Family OrientationCONSERVATISM1.53
TraditionCONSERVATISM1.47
SpiritualityBALANCE1.4
Community OrientationOPEN1.32
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Focus on the Family
CountryShare
United States89.0%
Canada3.7%
United Kingdom2.2%

See Focus on the Family audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Focus on the Family have in United States?

Focus on the Family has an estimated audience of 2,671,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Focus on the Family fans?

72.7% of Focus on the Family fans are female, 27.3% are male, with an average age of 43.7 years.

Which brands do Focus on the Family fans like most?

Focus on the Family fans show strongest brand affinity for Product design (5.2×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Focus on the Family fans live in United States?

Focus on the Family fans in United States are most concentrated in California (reach 184,225), Texas (reach 184,055), and Colorado (reach 181,301). These three regions account for the largest share of the active audience.

What other brands do Focus on the Family fans also like?

Beyond Focus on the Family itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), UK garage (7.97×), and Isometric exercise (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Focus on the Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.