Focus on the Family Audience in United States

Focus on the Family has an estimated audience of 2,671,761 people in United States. 72.7% are female, 27.3% are male, average age 43.7. Top regions: California, Texas, Colorado. Top brand affinities: Google News, AccuWeather, StubHub, Clint Eastwood, Drudge Report.

The average Focus on the Family fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Focus on the Family audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity

Demographics of Focus on the Family fans

Demographic split for Focus on the Family audience in United States
MetricValue
Female72.7%
Male27.3%
Average age43.7
Estimated audience size2,671,761

Audience persona

The typical Focus on the Family fan in United States is more female, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Focus on the Family in United States
RegionReachAffinity
California184,2250.63×
Texas184,0550.8×
Colorado181,3014.31×
Pennsylvania101,3281.13×
Florida100,9730.56×
North Carolina90,8811.13×
Michigan83,3461.19×
Ohio78,0670.95×
Georgia74,3690.9×
Illinois62,4640.7×
Indiana61,0861.25×
Tennessee60,6211.13×
Missouri59,1601.37×
New York52,6620.35×
Virginia52,6040.81×
Minnesota52,0491.36×
South Carolina50,4911.26×
Washington49,3200.92×
Arizona39,7030.73×
Wisconsin39,1360.97×
Alabama38,4451.03×
Oregon37,1811.21×
Kentucky35,8831.07×
Oklahoma34,1411.15×
Kansas34,1171.62×
Maryland31,3010.68×
Iowa27,4421.25×
Arkansas25,1871.14×
New Jersey21,9770.32×
Nebraska20,2361.51×
Louisiana19,2260.56×
Idaho18,8461.41×
Massachusetts17,2380.33×
Mississippi16,4980.75×
Montana15,8362.14×
West Virginia13,1351.06×
New Mexico11,4980.86×
South Dakota10,5221.7×
Connecticut10,0490.38×
Nevada9,2740.36×
Utah8,0630.34×
Alaska7,6541.34×
Hawaii7,3490.64×
Maine7,1500.75×
North Dakota6,6701.22×
New Hampshire5,8840.56×
Wyoming5,4911.39×
Washington, District of Columbia3,8780.48×
Vermont3,1040.66×
Delaware2,7640.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Focus on the Family audience
BrandAffinityCategory
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Drudge Report10.28×Sports
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Charli XCX13.9×Music & Radio
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Focus on the Family audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Family OrientationCONSERVATISM1.53
TraditionCONSERVATISM1.47
SpiritualityBALANCE1.4
Community OrientationOPEN1.32
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Focus on the Family
CountryShare
United States89.0%
Canada3.7%
United Kingdom2.2%

See Focus on the Family audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Focus on the Family have in United States?

Focus on the Family has an estimated audience of 2,671,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Focus on the Family fans?

72.7% of Focus on the Family fans are female, 27.3% are male, with an average age of 43.7 years.

Which brands do Focus on the Family fans like most?

Focus on the Family fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Focus on the Family fans live in United States?

Focus on the Family fans in United States are most concentrated in California (reach 184,225), Texas (reach 184,055), and Colorado (reach 181,301). These three regions account for the largest share of the active audience.

What other brands do Focus on the Family fans also like?

Beyond Focus on the Family itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and Drudge Report (10.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Focus on the Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.