Ford Field Audience in United States

Ford Field logo

Ford Field has an estimated audience of 984,004 people in United States. 41.0% are female, 59.0% are male, average age 37.6. Top regions: Michigan, Ohio, California. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average Ford Field fan in United States is 37.6 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (10.48× the country average). Demographically, the Ford Field audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Ford Field fans

Demographic split for Ford Field audience in United States
MetricValue
Female41.0%
Male59.0%
Average age37.6
Estimated audience size984,004

Audience persona

The typical Ford Field fan in United States is more male, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Ford Field in United States
RegionReachAffinity
Michigan459,23517.85×
Ohio58,1171.92×
California57,7530.53×
Texas56,9180.67×
Florida40,6160.61×
Illinois33,0591.01×
New York32,5570.59×
Pennsylvania24,4030.74×
Virginia21,6950.91×
Indiana21,0591.17×
North Carolina17,6810.6×
Georgia17,2040.57×
Minnesota15,7221.12×
Maryland15,6080.92×
Wisconsin13,8090.93×
New Jersey13,7970.55×
Arizona13,4900.67×
Tennessee12,4950.63×
Colorado11,6120.75×
Washington10,8420.55×
Missouri9,7690.62×
Kentucky9,3260.76×
Massachusetts8,8850.46×
Alabama8,8230.64×
South Carolina8,5380.58×
Iowa6,8230.84×
Louisiana6,6900.53×
Oklahoma5,4480.5×
Nevada5,3210.56×
Oregon5,0920.45×
Connecticut4,9670.5×
Kansas4,9410.64×
Utah4,2860.49×
Arkansas4,0680.5×
Mississippi3,9900.49×
Nebraska3,8480.78×
West Virginia2,7140.59×
Washington, District of Columbia2,6710.9×
New Mexico2,4800.5×
Idaho2,4190.49×
Hawaii2,2690.54×
South Dakota1,9130.84×
New Hampshire1,6800.43×
North Dakota1,6130.8×
Montana1,6100.59×
Delaware1,5310.56×
Maine1,3970.4×
Rhode Island1,2360.39×
Alaska9390.45×
Wyoming7230.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Field audience
BrandAffinityCategory
Goop10.48×Internet & Social Media
Governor of Michigan13.26×Politics & Society
Mathcore13.3×Music & Radio
Grinch6.49×Movies & TV
Hipster14.99×Politics & Society
Wok9.59×Food & Beverages
Google Home8.7×Technology & Electronics
Fairy godmother9.56×Literature
Elsword20.73×Games
Harlow14.82×Travel & Leisure
No Escape (1994 film)14.12×Movies & TV
Vocal harmony5.66×Music & Radio
Hibachi9.44×Food & Beverages
La Jolla9.88×Travel & Leisure
Historic site4.42×Arts & Culture
Guitarist (magazine)11.86×Music & Radio
headspace9.31×Health
TV Fanatic10.29×Movies & TV
Grace Slick8.11×Music & Radio
Cherish (group)10.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Field audience
TraitClusterScore
ExtroversionTHRILL1.07
Social Media UsageJOY1.03
Sports ActivityPOWER1.01
Early Adopter MentalityPOWER0.98
Risk AppetiteTHRILL0.97
Family OrientationCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Ford Field
CountryShare
United States90.2%
Canada4.1%
Germany1.2%

See Ford Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Ford Field have in United States?

Ford Field has an estimated audience of 984,004 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Ford Field fans?

41.0% of Ford Field fans are female, 59.0% are male, with an average age of 37.6 years.

Which brands do Ford Field fans like most?

Ford Field fans show strongest brand affinity for Goop (10.48×), Governor of Michigan (13.26×), and Mathcore (13.3×) over the country average.

Where do Ford Field fans live in United States?

Ford Field fans in United States are most concentrated in Michigan (reach 459,235), Ohio (reach 58,117), and California (reach 57,753). These three regions account for the largest share of the active audience.

What other brands do Ford Field fans also like?

Beyond Ford Field itself, the audience over-indexes on Governor of Michigan (13.26×), Mathcore (13.3×), Grinch (6.49×), and Hipster (14.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.