Rascasse Audience Intelligence

Ford Field Audience in United States

A data profile of the people who buy, follow and care about Ford Field in United States — modelled from more than twelve digital signal sources. Ford Field has an estimated audience of 967,314 people in United States.

#57among Stadium in United States#2196among POI in United States#2247in Sports

The average Ford Field fan in United States is 39.8 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Texas.

Top brand affinities include Detroit Lions, Aaron Rodgers, Russell Wilson, with strongest over-indexing on Detroit Lions (4.13× the country average).

Demographically, the Ford Field audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Field fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Detroit Lions.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Field profile in United States.

Audience size
967K
in United States
Gender
37.5%♀
62.5% male
Age
39.8
average years
Country rank
#24218
POI in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Field fans

37.5% are female, 62.5% are male, average age 39.8.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Ford Field audience in United States
MetricValue
Female37.5%
Male62.5%
Average age39.8
Estimated audience size967,314
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Ford Field audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Ford Field audience comes from United States.

Worldwide audience distribution share by country for Ford Field
CountryShare
United States85.1%
Canada6.6%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Field fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~700K25.40×
02Ohio~60K1.81×
03Indiana~20K1.06×
04Illinois~30K0.91×
05Minnesota~10K0.91×
06Wisconsin~10K0.84×
07South Dakota~2K0.82×
08Colorado~10K0.81×
09Washington, District of Columbia~3K0.81×
10North Dakota~2K0.81×
11Maryland~10K0.77×
12Iowa~6K0.76×
13Virginia~20K0.74×
14Nebraska~4K0.72×
15Alaska~2K0.72×
16Kentucky~9K0.71×
17Vermont~1K0.69×
18Montana~2K0.68×
19West Virginia~3K0.66×
20Delaware~2K0.65×
21Pennsylvania~20K0.63×
22Hawaii~3K0.61×
23Kansas~5K0.60×
24Rhode Island~2K0.59×
25Alabama~8K0.58×
26Idaho~3K0.58×
27New Hampshire~2K0.58×
28Texas~50K0.57×
29Arizona~10K0.57×
30Tennessee~10K0.57×
31New Mexico~3K0.57×
32Maine~2K0.57×
33Missouri~9K0.56×
34Mississippi~5K0.56×
35Nevada~5K0.54×
36Arkansas~5K0.54×
37South Carolina~8K0.53×
38Florida~40K0.52×
39North Carolina~20K0.52×
40Louisiana~7K0.52×
41Oklahoma~6K0.51×
42Connecticut~5K0.51×
43Georgia~20K0.50×
44Utah~5K0.50×
45New York~30K0.49×
46New Jersey~10K0.48×
47Washington~10K0.48×
48Oregon~5K0.46×
49California~50K0.44×
50Massachusetts~9K0.43×
Fig. 06

Affinity by region

Affinity by region — Ford Field, United States
0.43×1.00×25.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Field audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.22×
02Detroit LionsSports4.13×
03Aaron RodgersSports3.55×
04Dak PrescottSports3.52×
05LSU Tigers footballSports3.03×
06World SeriesSports3.00×
07Luka DončićSports2.81×
08San Francisco 49ersSports2.58×
09Kyle BuschSports2.14×
10NASCARSports2.02×
11Mixed martial artsSports1.78×
12CBS SportsMovies & TV1.77×
13Anime conventionLiterature1.67×
14Buffalo BillsSports1.66×
15FandomLiterature1.66×
16NASDAQBusiness & Career1.61×
17Detroit TigersSports1.61×
18NBA playoffsSports1.56×
19NBA FinalsSports1.52×
20College basketballSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Field audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Field have in United States?

Ford Field has an estimated audience of 967,314 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Ford Field fans?

37.5% of Ford Field fans are female, 62.5% are male, with an average age of 39.8 years.

03

Which brands do Ford Field fans like most?

Ford Field fans show strongest brand affinity for Detroit Lions (4.13×), Aaron Rodgers (3.55×), and Russell Wilson (4.22×) over the country average.

04

Where do Ford Field fans live in United States?

Ford Field fans in United States are most concentrated in Michigan (reach ~700K), Ohio (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Field fans also like?

Beyond Ford Field itself, the audience over-indexes on Aaron Rodgers (3.55×), Russell Wilson (4.22×), Mixed martial arts (1.78×), and San Francisco 49ers (2.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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