Frankenmuth Brewery Audience in United States

Frankenmuth Brewery has an estimated audience of 682,890 people in United States. 59.0% are female, 41.0% are male, average age 44.4. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons, Cider.

The average Frankenmuth Brewery fan in United States is 44.4 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Detroit Tigers, Detroit Lions, Detroit Red Wings, with strongest over-indexing on Detroit Tigers (10.97× the country average). Demographically, the Frankenmuth Brewery audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Frankenmuth Brewery fans

Demographic split for Frankenmuth Brewery audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.4
Estimated audience size682,890

Audience persona

The typical Frankenmuth Brewery fan in United States is more female, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Frankenmuth Brewery in United States
RegionReachAffinity
Michigan502,26128.13×
Ohio104,9924.99×
Indiana35,0022.81×
Illinois17,9210.79×
Florida16,0860.35×
Texas13,4660.23×
California10,5150.14×
New York9,0700.24×
Pennsylvania8,3050.36×
Kentucky7,7280.9×
North Carolina6,9860.34×
Tennessee6,9120.5×
Georgia6,5970.31×
Wisconsin5,8000.56×
Virginia5,7230.34×
Missouri4,8810.44×
Arizona4,7850.34×
South Carolina3,5880.35×
Alabama3,4520.36×
Colorado3,4310.32×
Washington3,4290.25×
Minnesota3,1100.32×
New Jersey3,0570.18×
Massachusetts2,9510.22×
Maryland2,9480.25×
Iowa2,5580.45×
Louisiana2,1670.25×
Oklahoma2,0170.27×
Kansas1,8400.34×
Arkansas1,6800.3×
Nevada1,5690.24×
Oregon1,5420.2×
Connecticut1,4920.22×
Utah1,3240.22×
West Virginia1,2460.39×
Mississippi1,2430.22×
Nebraska1,2070.35×
Idaho7390.22×
New Hampshire7050.26×
Hawaii7020.24×
New Mexico6750.2×
Maine6330.26×
South Dakota5160.33×
Washington, District of Columbia4970.24×
Alaska4790.33×
Montana4700.25×
Rhode Island4340.2×
North Dakota4100.29×
Delaware3780.2×
Wyoming2960.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frankenmuth Brewery audience
BrandAffinityCategory
Detroit Tigers10.97×Sports
Detroit Lions10.17×Sports
Detroit Red Wings17.49×Sports
Detroit Pistons5.84×Sports
Cider4.75×Food & Beverages
Burger King1.89×Food & Beverages
Beer1.56×Food & Beverages
Pub2.94×Food & Beverages
Zoo2.42×Kids & Family
Grilling1.6×Food & Beverages
Greenhouse3.83×Home & Garden
Cocktail1.6×Food & Beverages
Taylor Swift1.58×Music & Radio
Steakhouse2.33×Food & Beverages
Bakery1.78×Food & Beverages
Ice hockey1.96×Sports
FC Barcelona1.97×Sports
Animal rights1.98×Politics & Society
Whisky1.89×Food & Beverages
Non-alcoholic beverage2.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frankenmuth Brewery audience
TraitClusterScore
Career OrientationPOWER1.53
Convenience OrientationPREMIUM1.44
DIY MentalityTHRILL1.38
Urban LifestyleOPEN1.33
ExtroversionTHRILL1.26
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Frankenmuth Brewery
CountryShare
United States82.4%
Canada7.9%
Germany2.5%

See Frankenmuth Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Frankenmuth Brewery have in United States?

Frankenmuth Brewery has an estimated audience of 682,890 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Frankenmuth Brewery fans?

59.0% of Frankenmuth Brewery fans are female, 41.0% are male, with an average age of 44.4 years.

Which brands do Frankenmuth Brewery fans like most?

Frankenmuth Brewery fans show strongest brand affinity for Detroit Tigers (10.97×), Detroit Lions (10.17×), and Detroit Red Wings (17.49×) over the country average.

Where do Frankenmuth Brewery fans live in United States?

Frankenmuth Brewery fans in United States are most concentrated in Michigan (reach 502,261), Ohio (reach 104,992), and Indiana (reach 35,002). These three regions account for the largest share of the active audience.

What other brands do Frankenmuth Brewery fans also like?

Beyond Frankenmuth Brewery itself, the audience over-indexes on Detroit Lions (10.17×), Detroit Red Wings (17.49×), Detroit Pistons (5.84×), and Cider (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenmuth Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.