Rascasse Audience Intelligence

Frankenmuth Brewery Target Market in United States

A data profile of the people who buy, follow and care about Frankenmuth Brewery in United States — modelled from more than twelve digital signal sources. Frankenmuth Brewery has an estimated audience of 679,294 people in United States.

#32among Beer in United States#3138among Brand in United States#1673in Food & Beverages

The average Frankenmuth Brewery fan in United States is 44.4 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Indiana.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Lions, with strongest over-indexing on Detroit Tigers (8.69× the country average).

Demographically, the Frankenmuth Brewery audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankenmuth Brewery fan in United States is more female, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankenmuth Brewery profile in United States.

Audience size
679K
in United States
Gender
59.0%♀
41.0% male
Age
44.4
average years
Country rank
#30469
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frankenmuth Brewery

59.0% are female, 41.0% are male, average age 44.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Frankenmuth Brewery audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.4
Estimated audience size679,294
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Frankenmuth Brewery audience in United States
Age bracketShare%
16-190%
20-2920%
30-3927%
40-4933%
50+21%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Frankenmuth Brewery audience comes from United States.

Worldwide audience distribution share by country for Frankenmuth Brewery
CountryShare
United States82.4%
Canada8.0%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankenmuth Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankenmuth Brewery customers by region in United States
#RegionReachAffinity×
01Michigan~500K29.01×
02Ohio~100K4.69×
03Indiana~30K2.61×
04Kentucky~8K0.88×
05Illinois~20K0.76×
06Alaska<1K0.61×
07Vermont<1K0.60×
08North Dakota<1K0.58×
09Wisconsin~6K0.57×
10South Dakota<1K0.57×
11West Virginia~2K0.54×
12Montana~1K0.53×
13Tennessee~7K0.51×
14Iowa~3K0.50×
15Rhode Island~1K0.50×
16Delaware<1K0.50×
17Nebraska~2K0.47×
18New Hampshire~1K0.47×
19Maine~1K0.47×
20Missouri~5K0.46×
21Hawaii~1K0.46×
22Idaho~2K0.44×
23Kansas~2K0.43×
24Washington, District of Columbia<1K0.43×
25Arkansas~2K0.42×
26New Mexico~1K0.42×
27Alabama~4K0.41×
28Mississippi~2K0.41×
29South Carolina~4K0.39×
30Pennsylvania~8K0.37×
31Arizona~5K0.37×
32Minnesota~4K0.37×
33Oklahoma~3K0.37×
34North Carolina~7K0.35×
35Virginia~6K0.35×
36Florida~20K0.34×
37Colorado~4K0.34×
38Louisiana~3K0.34×
39Nevada~2K0.34×
40Utah~2K0.34×
41Georgia~7K0.33×
42Connecticut~2K0.33×
43Oregon~2K0.31×
44Maryland~4K0.30×
45Washington~4K0.28×
46Massachusetts~4K0.27×
47New York~9K0.24×
48Texas~10K0.23×
49New Jersey~4K0.23×
50California~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Frankenmuth Brewery, United States
0.16×1.00×29.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankenmuth Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankenmuth Brewery audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports13.62×
02Detroit TigersSports8.69×
03CiderFood & Beverages7.14×
04Detroit LionsSports6.49×
05GreenhouseHome & Garden5.04×
06Garden centreHome & Garden4.75×
07Non-alcoholic beverageFood & Beverages4.66×
08PubFood & Beverages4.28×
09Detroit PistonsSports3.62×
10Rail transportTravel & Leisure3.14×
11SteakhouseFood & Beverages3.14×
12ZooKids & Family3.07×
13BakeryFood & Beverages2.34×
14Britney SpearsMusic & Radio2.25×
15Burger KingFood & Beverages2.11×
16CocktailFood & Beverages2.04×
17GrillingFood & Beverages1.91×
18BeerFood & Beverages1.86×
19WineFood & Beverages1.74×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankenmuth Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankenmuth Brewery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.07×
Early Adopter MentalityPOWER1.39×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankenmuth Brewery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.36×
Risk AppetiteTHRILL0.39×
MindfulnessBALANCE0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frankenmuth Brewery's target market in United States?

Frankenmuth Brewery's target market in United States covers an estimated 679,294 people, concentrated in Michigan and Ohio.

02

What is the gender split and age of Frankenmuth Brewery customers?

59.0% of the Frankenmuth Brewery audience are female, 41.0% are male, with an average age of 44.4 years.

03

Which brands do Frankenmuth Brewery fans like most?

Frankenmuth Brewery fans show strongest brand affinity for Detroit Tigers (8.69×), Detroit Red Wings (13.62×), and Detroit Lions (6.49×) over the country average.

04

Where do Frankenmuth Brewery fans live in United States?

Frankenmuth Brewery fans in United States are most concentrated in Michigan (reach ~500K), Ohio (reach ~100K), and Indiana (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Frankenmuth Brewery fans also like?

Beyond Frankenmuth Brewery itself, the audience over-indexes on Detroit Red Wings (13.62×), Detroit Lions (6.49×), Cider (7.14×), and Pub (4.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Frankenmuth Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenmuth Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →