Franklin Institute Audience in United States

Franklin Institute logo

Franklin Institute has an estimated audience of 416,860 people in United States. 58.8% are female, 41.2% are male, average age 42.5. Top regions: Pennsylvania, New Jersey, Indiana. Top brand affinities: Google Wallet, Collectable, Minnesota, Natural rubber, Whataburger.

The average Franklin Institute fan in United States is 42.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Indiana. Top brand affinities include Google Wallet, Collectable, Minnesota, with strongest over-indexing on Google Wallet (13.9× the country average). Demographically, the Franklin Institute audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Franklin Institute fans

Demographic split for Franklin Institute audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.5
Estimated audience size416,860

Audience persona

The typical Franklin Institute fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Franklin Institute in United States
RegionReachAffinity
Pennsylvania243,17917.32×
New Jersey75,9817.17×
Indiana19,5482.57×
New York17,9840.77×
Delaware12,72311.06×
Maryland9,7131.36×
Florida6,2020.22×
Illinois5,7850.42×
Virginia5,7060.56×
California5,4270.12×
Texas5,3780.15×
Ohio4,8340.38×
North Carolina3,7260.3×
Massachusetts3,4680.42×
Michigan2,9270.27×
Georgia2,8260.22×
Kentucky2,6580.51×
Tennessee2,1280.25×
Connecticut1,9700.47×
South Carolina1,5790.25×
Washington, District of Columbia1,5521.24×
Wisconsin1,5450.25×
Missouri1,3630.2×
Colorado1,1710.18×
Washington1,1080.13×
Minnesota1,0220.17×
Oregon6460.14×
Iowa6450.19×
Arizona6120.07×
Arkansas6060.18×
Utah5650.15×
Kansas5540.17×
Oklahoma5530.12×
Louisiana4930.09×
Maine4590.31×
New Hampshire4570.28×
Alabama4510.08×
West Virginia4350.22×
Nevada4200.1×
Rhode Island4120.31×
Nebraska3630.17×
Vermont3520.48×
Mississippi3270.1×
Idaho2080.1×
New Mexico1990.1×
Hawaii1850.1×
Montana1370.12×
South Dakota1160.12×
Alaska1050.12×
North Dakota1000.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Franklin Institute audience
BrandAffinityCategory
Google Wallet13.9×Technology & Electronics
Collectable1.54×Kids & Family
Minnesota1.64×Travel & Leisure
Natural rubber1.84×Cars & Mobility
Whataburger1.53×Food & Beverages
Pillow1.66×Home & Garden
3D printing1.82×Technology & Electronics
Enfamil3.12×Kids & Family
Google Analytics2.14×Internet & Social Media
Hypertext2.49×Technology & Electronics
Necktie2×Fashion & Accessoires
Business English2.13×Business & Career
CAC 401.78×Business & Career
Information technology consulting2.2×Technology & Electronics
Paul Dano1.64×Movies & TV
Atkins diet1.56×Health
Parma3.53×Travel & Leisure
Al Ahly SC2.12×Sports
Dental hygienist1.62×Health
life is good1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Franklin Institute audience
TraitClusterScore
Community OrientationOPEN2.01
Family OrientationCONSERVATISM1.88
SustainabilityBALANCE1.84
IndividualismJOY1.83
Career OrientationPOWER1.74
MindfulnessBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Franklin Institute
CountryShare
United States97.8%
Germany2.0%
Italy0.2%

See Franklin Institute audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Franklin Institute have in United States?

Franklin Institute has an estimated audience of 416,860 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Franklin Institute fans?

58.8% of Franklin Institute fans are female, 41.2% are male, with an average age of 42.5 years.

Which brands do Franklin Institute fans like most?

Franklin Institute fans show strongest brand affinity for Google Wallet (13.9×), Collectable (1.54×), and Minnesota (1.64×) over the country average.

Where do Franklin Institute fans live in United States?

Franklin Institute fans in United States are most concentrated in Pennsylvania (reach 243,179), New Jersey (reach 75,981), and Indiana (reach 19,548). These three regions account for the largest share of the active audience.

What other brands do Franklin Institute fans also like?

Beyond Franklin Institute itself, the audience over-indexes on Collectable (1.54×), Minnesota (1.64×), Natural rubber (1.84×), and Whataburger (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Franklin Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.