Frank's RedHot Audience in United States
Frank's RedHot has an estimated audience of 419,219 people in United States. 52.5% are female, 47.5% are male, average age 36.2. Top brand affinities: Elsword, Unique Gifts, Alaska, Birthday Gifts, Regional styles of Mexican music.
Top brand affinities include Elsword, Unique Gifts, Alaska, with strongest over-indexing on Elsword (22.94× the country average). Demographically, the Frank's RedHot audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Food & Beverages · Type: Brand · Subtype: Spice
Demographics of Frank's RedHot fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.2 |
| Estimated audience size | 419,219 |
Audience persona
The typical Frank's RedHot fan in United States is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.94× | Games |
| Unique Gifts | 2.31× | Shopping |
| Alaska | 1.6× | Travel & Leisure |
| Birthday Gifts | 2.77× | Kids & Family |
| Regional styles of Mexican music | 2.35× | Music & Radio |
| Kerala | 3.99× | Travel & Leisure |
| Sinaloa | 2.14× | Travel & Leisure |
| Superintendent (education) | 4.93× | Business & Career |
| Stamp collecting | 2.24× | Home & Garden |
| St. Ives | 5.29× | Travel & Leisure |
| Jabberwocky (band) | 3.41× | Music & Radio |
| Google Analytics | 1.72× | Internet & Social Media |
| Sailor | 1.68× | Travel & Leisure |
| Voltron: Legendary Defender | 5.39× | Movies & TV |
| Picnic | 2.3× | Kids & Family |
| Graham Greene | 2.01× | Literature |
| WESH | 1.52× | Movies & TV |
| American's Got Talent | 2.58× | Movies & TV |
| Assassin's Creed II | 1.98× | Games |
| MeatEater | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.2 |
| Indulgence | JOY | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 24.3% |
| Canada | 3.7% |
See Frank's RedHot audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frank's RedHot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.