Rascasse Audience Intelligence

Frank's RedHot Target Market in United States

A data profile of the people who buy, follow and care about Frank's RedHot in United States — modelled from more than twelve digital signal sources. Frank's RedHot has an estimated audience of 418,070 people in United States.

#54among Spice in United States#4216among Brand in United States#2148in Food & Beverages

The average Frank's RedHot fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Veggie burger, Grilling, Wendy's, with strongest over-indexing on Veggie burger (10.38× the country average).

Demographically, the Frank's RedHot audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frank's RedHot fan in United States is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Veggie burger.

Category: Food & Beverages · Type: Brand · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank's RedHot profile in United States.

Audience size
418K
in United States
Gender
52.5%♀
47.5% male
Age
36.2
average years
Country rank
#40608
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frank's RedHot

52.5% are female, 47.5% are male, average age 36.2.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Frank's RedHot audience in United States
MetricValue
Female52.5%
Male47.5%
Average age36.2
Estimated audience size418,070
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Frank's RedHot audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3923%
40-4927%
50+6%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Frank's RedHot audience comes from United States.

Worldwide audience distribution share by country for Frank's RedHot
CountryShare
United States62.9%
United Kingdom24.0%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank's RedHot audience in United States is strongest.

Fig. 05

Top regions by affinity

Frank's RedHot customers by region in United States
#RegionReachAffinity×
01Ohio~20K1.37×
02Massachusetts~10K1.24×
03Pennsylvania~20K1.19×
04Connecticut~5K1.19×
05New Hampshire~2K1.17×
06Indiana~9K1.13×
07Kentucky~6K1.13×
08New York~30K1.12×
09West Virginia~2K1.12×
10Michigan~10K1.08×
11Arizona~9K1.08×
12Missouri~7K1.08×
13Minnesota~7K1.08×
14Maine~2K1.08×
15Colorado~7K1.07×
16Iowa~4K1.06×
17Rhode Island~1K1.05×
18Illinois~10K1.04×
19Nebraska~2K1.03×
20North Dakota<1K1.03×
21Vermont<1K1.03×
22North Carolina~10K1.02×
23Wisconsin~6K1.02×
24Montana~1K1.01×
25Alabama~6K1.00×
26Idaho~2K1.00×
27South Dakota<1K1.00×
28Alaska<1K0.98×
29Delaware~1K0.97×
30New Jersey~10K0.96×
31Tennessee~8K0.96×
32Arkansas~3K0.96×
33Oregon~5K0.94×
34Utah~4K0.94×
35Washington~8K0.93×
36Nevada~4K0.93×
37Kansas~3K0.93×
38South Carolina~6K0.92×
39Oklahoma~4K0.92×
40Virginia~9K0.91×
41Maryland~7K0.91×
42California~40K0.90×
43Georgia~10K0.90×
44Mississippi~3K0.89×
45Washington, District of Columbia~1K0.88×
46New Mexico~2K0.86×
47Louisiana~5K0.84×
48Texas~30K0.83×
49Hawaii~1K0.83×
50Florida~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Frank's RedHot, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank's RedHot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank's RedHot audience
#·InterestCategoryAffinity×
01Veggie burgerFood & Beverages10.38×
02Buffalo SabresSports3.76×
037-ElevenShopping2.04×
04Dunkin' DonutsFood & Beverages2.03×
05Discount TireShopping2.03×
06KFCFood & Beverages2.02×
07Britney SpearsMusic & Radio1.85×
08GrillingFood & Beverages1.80×
09The UPS StoreShopping1.80×
10Soft drinksFood & Beverages1.75×
11Wendy'sFood & Beverages1.74×
12BreakfastFood & Beverages1.73×
13United Parcel ServiceBusiness & Career1.70×
14TicketmasterTravel & Leisure1.70×
15Ace HardwareHome & Garden1.69×
16LunchFood & Beverages1.60×
17Panda ExpressFood & Beverages1.58×
18Snack foodFood & Beverages1.58×
19Burger KingFood & Beverages1.56×
20RadioTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank's RedHot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank's RedHot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Need for SecurityCONSERVATISM1.37×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank's RedHot audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.31×
Design AffinityPREMIUM0.55×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frank's RedHot's target market in United States?

Frank's RedHot's target market in United States covers an estimated 418,070 people, concentrated in California and Texas.

02

What is the gender split and age of Frank's RedHot customers?

52.5% of the Frank's RedHot audience are female, 47.5% are male, with an average age of 36.2 years.

03

Which brands do Frank's RedHot fans like most?

Frank's RedHot fans show strongest brand affinity for Veggie burger (10.38×), Grilling (1.8×), and Wendy's (1.74×) over the country average.

04

Where do Frank's RedHot fans live in United States?

Frank's RedHot fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Frank's RedHot fans also like?

Beyond Frank's RedHot itself, the audience over-indexes on Grilling (1.8×), Wendy's (1.74×), The UPS Store (1.8×), and 7-Eleven (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Frank's RedHot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frank's RedHot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →