Frank's RedHot Audience in United States
Frank's RedHot has an estimated audience of 419,219 people in United States. 52.5% are female, 47.5% are male, average age 36.2. Top brand affinities: Kia Sportage, Honda HR-V, 7-Eleven, Texas Roadhouse, The UPS Store.
Top brand affinities include Kia Sportage, Honda HR-V, 7-Eleven, with strongest over-indexing on Kia Sportage (22.94× the country average). Demographically, the Frank's RedHot audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Food & Beverages · Type: Brand · Subtype: Spice
Demographics of Frank's RedHot fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.2 |
| Estimated audience size | 419,219 |
Audience persona
The typical Frank's RedHot fan in United States is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 22.94× | Cars & Mobility |
| Honda HR-V | 15.29× | Cars & Mobility |
| 7-Eleven | 2.98× | Shopping |
| Texas Roadhouse | 2.11× | Food & Beverages |
| The UPS Store | 2.4× | Shopping |
| Pre-school playgroup | 17.09× | Kids & Family |
| Dollar General | 1.96× | Shopping |
| Wingstop | 2.29× | Food & Beverages |
| Take-out | 2.33× | Food & Beverages |
| AutoZone | 1.91× | Cars & Mobility |
| Natural foods | 3.85× | Food & Beverages |
| Buffalo Wild Wings | 2.36× | Food & Beverages |
| Little Caesars | 2.4× | Food & Beverages |
| Kroger | 1.99× | Food & Beverages |
| Western Union | 3.65× | Business & Career |
| Breakfast | 1.98× | Food & Beverages |
| Jeep Grand Cherokee | 4.71× | Cars & Mobility |
| Veggie burger | 9.76× | Food & Beverages |
| Houston Astros | 3.59× | Sports |
| Livemusic | 2.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.2 |
| Indulgence | JOY | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 24.3% |
| Canada | 3.7% |
See Frank's RedHot audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frank's RedHot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.