A data profile of the people who buy, follow and care about Free Birds in United States — modelled from more than twelve digital signal sources. Free Birds has an estimated audience of 1,082,071 people in United States.
The average Free Birds fan in United States is 46.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Non-alcoholic beverage, Bakery, Religion, with strongest over-indexing on Non-alcoholic beverage (4.49× the country average).
Demographically, the Free Birds audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Free Birds fan in United States is more female, around 46.2 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Free Birds profile in United States.
77.5% are female, 22.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 46.2 |
| Estimated audience size | 1,082,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 36% |
Where the Free Birds audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.91× | |
| 02 | Utah | ~10K | 1.49× | |
| 03 | Idaho | ~7K | 1.36× | |
| 04 | Colorado | ~20K | 1.18× | |
| 05 | Montana | ~4K | 1.18× | |
| 06 | Oklahoma | ~10K | 1.17× | |
| 07 | Wyoming | ~2K | 1.17× | |
| 08 | Alaska | ~3K | 1.15× | |
| 09 | Tennessee | ~20K | 1.13× | |
| 10 | Iowa | ~10K | 1.11× | |
| 11 | Kansas | ~9K | 1.09× | |
| 12 | South Dakota | ~3K | 1.08× | |
| 13 | North Dakota | ~2K | 1.08× | |
| 14 | West Virginia | ~5K | 1.07× | |
| 15 | New Mexico | ~6K | 1.06× | |
| 16 | Nebraska | ~6K | 1.05× | |
| 17 | Kentucky | ~10K | 1.04× | |
| 18 | Missouri | ~20K | 1.03× | |
| 19 | Arkansas | ~9K | 1.03× | |
| 20 | Arizona | ~20K | 1.02× | |
| 21 | Indiana | ~20K | 1.02× | |
| 22 | Oregon | ~10K | 1.02× | |
| 23 | Washington | ~20K | 1.00× | |
| 24 | New Hampshire | ~4K | 1.00× | |
| 25 | Ohio | ~30K | 0.97× | |
| 26 | Alabama | ~10K | 0.96× | |
| 27 | Pennsylvania | ~30K | 0.95× | |
| 28 | Wisconsin | ~20K | 0.95× | |
| 29 | Connecticut | ~10K | 0.95× | |
| 30 | Maine | ~4K | 0.94× | |
| 31 | Rhode Island | ~3K | 0.93× | |
| 32 | South Carolina | ~20K | 0.92× | |
| 33 | Nevada | ~10K | 0.92× | |
| 34 | Michigan | ~30K | 0.91× | |
| 35 | Virginia | ~20K | 0.90× | |
| 36 | Mississippi | ~8K | 0.90× | |
| 37 | California | ~100K | 0.89× | |
| 38 | Minnesota | ~10K | 0.89× | |
| 39 | Massachusetts | ~20K | 0.87× | |
| 40 | Louisiana | ~10K | 0.87× | |
| 41 | Illinois | ~30K | 0.86× | |
| 42 | North Carolina | ~30K | 0.86× | |
| 43 | Florida | ~60K | 0.84× | |
| 44 | Georgia | ~30K | 0.84× | |
| 45 | Delaware | ~2K | 0.82× | |
| 46 | Hawaii | ~4K | 0.78× | |
| 47 | New Jersey | ~20K | 0.77× | |
| 48 | New York | ~50K | 0.76× | |
| 49 | Maryland | ~10K | 0.73× | |
| 50 | Washington, District of Columbia | ~2K | 0.66× |
The strongest cross-interests of the Free Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 4.49× | ||
| 02 | Rail transport | Travel & Leisure | 2.92× | ||
| 03 | Innovation | Business & Career | 2.66× | ||
| 04 | Bakery | Food & Beverages | 2.63× | ||
| 05 | Britney Spears | Music & Radio | 2.53× | ||
| 06 | Zoo | Kids & Family | 2.51× | ||
| 07 | Hard rock | Music & Radio | 2.33× | ||
| 08 | Nonprofit organization | Politics & Society | 1.87× | ||
| 09 | Burger King | Food & Beverages | 1.84× | ||
| 10 | Grilling | Food & Beverages | 1.75× | ||
| 11 | Religion | Business & Career | 1.74× | ||
| 12 | Horror movies | Movies & TV | 1.70× | ||
| 13 | Barbecue | Food & Beverages | 1.64× | ||
| 14 | Country music | Music & Radio | 1.62× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | EBay | Shopping | 1.58× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 18 | CNN | Movies & TV | 1.56× | ||
| 19 | Beer | Food & Beverages | 1.56× | ||
| 20 | Wine | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.77× | |
| Tradition | CONSERVATISM | 1.81× | |
| Spirituality | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.51× | |
| Risk Appetite | THRILL | 0.53× | |
| Sustainability | BALANCE | 0.55× |
Free Birds has an estimated audience of 1,082,071 people in United States, concentrated in Texas and California.
77.5% of Free Birds fans are female, 22.5% are male, with an average age of 46.2 years.
Free Birds fans show strongest brand affinity for Non-alcoholic beverage (4.49×), Bakery (2.63×), and Religion (1.74×) over the country average.
Free Birds fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Free Birds itself, the audience over-indexes on Bakery (2.63×), Religion (1.74×), Innovation (2.66×), and Pinterest (1.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Free Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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