A data profile of the people who buy, follow and care about French onion soup in United States — modelled from more than twelve digital signal sources. French onion soup has an estimated audience of 320,819 people in United States.
The average French onion soup fan in United States is 46.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Baking powder, Steakhouse, Microwave oven, with strongest over-indexing on Baking powder (29.52× the country average).
Demographically, the French onion soup audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical French onion soup fan in United States is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Baking powder.
The key figures that characterise the French onion soup profile in United States.
73.2% are female, 26.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 46.1 |
| Estimated audience size | 320,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 28% | |
| 50+ | 38% |
Where the French onion soup audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | <1K | 1.70× | |
| 02 | Alaska | ~1K | 1.61× | |
| 03 | Maine | ~2K | 1.59× | |
| 04 | New Hampshire | ~2K | 1.49× | |
| 05 | Montana | ~1K | 1.47× | |
| 06 | Wisconsin | ~6K | 1.30× | |
| 07 | Pennsylvania | ~10K | 1.22× | |
| 08 | Connecticut | ~4K | 1.20× | |
| 09 | Massachusetts | ~8K | 1.19× | |
| 10 | Washington | ~8K | 1.18× | |
| 11 | Oregon | ~4K | 1.18× | |
| 12 | Rhode Island | ~1K | 1.15× | |
| 13 | Colorado | ~6K | 1.13× | |
| 14 | North Dakota | <1K | 1.12× | |
| 15 | Michigan | ~9K | 1.11× | |
| 16 | Minnesota | ~5K | 1.10× | |
| 17 | New York | ~20K | 1.06× | |
| 18 | Idaho | ~2K | 1.03× | |
| 19 | South Dakota | <1K | 1.03× | |
| 20 | Ohio | ~10K | 1.02× | |
| 21 | Nebraska | ~2K | 1.02× | |
| 22 | Iowa | ~3K | 1.01× | |
| 23 | West Virginia | ~1K | 0.96× | |
| 24 | New Jersey | ~8K | 0.95× | |
| 25 | Hawaii | ~1K | 0.93× | |
| 26 | Illinois | ~10K | 0.92× | |
| 27 | Indiana | ~5K | 0.92× | |
| 28 | Missouri | ~5K | 0.92× | |
| 29 | Delaware | <1K | 0.90× | |
| 30 | Washington, District of Columbia | <1K | 0.89× | |
| 31 | Virginia | ~7K | 0.88× | |
| 32 | Maryland | ~5K | 0.87× | |
| 33 | South Carolina | ~4K | 0.86× | |
| 34 | Utah | ~2K | 0.86× | |
| 35 | Florida | ~20K | 0.84× | |
| 36 | North Carolina | ~8K | 0.83× | |
| 37 | Louisiana | ~3K | 0.80× | |
| 38 | Kentucky | ~3K | 0.80× | |
| 39 | Kansas | ~2K | 0.80× | |
| 40 | Tennessee | ~5K | 0.79× | |
| 41 | Arkansas | ~2K | 0.77× | |
| 42 | New Mexico | ~1K | 0.77× | |
| 43 | Arizona | ~5K | 0.75× | |
| 44 | Nevada | ~2K | 0.75× | |
| 45 | Georgia | ~7K | 0.73× | |
| 46 | Oklahoma | ~3K | 0.73× | |
| 47 | Alabama | ~3K | 0.72× | |
| 48 | California | ~20K | 0.70× | |
| 49 | Mississippi | ~2K | 0.66× | |
| 50 | Texas | ~20K | 0.57× |
The strongest cross-interests of the French onion soup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 29.52× | ||
| 02 | Elderly care | Health | 11.61× | ||
| 03 | Potato chip | Food & Beverages | 8.09× | ||
| 04 | Slow cooker | Food & Beverages | 7.29× | ||
| 05 | Steakhouse | Food & Beverages | 6.87× | ||
| 06 | Microwave oven | Home & Garden | 6.15× | ||
| 07 | FedEx | Business & Career | 5.04× | ||
| 08 | Bakery | Food & Beverages | 3.91× | ||
| 09 | Burger King | Food & Beverages | 3.71× | ||
| 10 | Grilling | Food & Beverages | 3.40× | ||
| 11 | Internet & Social Media | 3.18× | |||
| 12 | Wine | Food & Beverages | 2.87× | ||
| 13 | Internet & Social Media | 2.87× | |||
| 14 | Recipes | Food & Beverages | 2.80× | ||
| 15 | Walmart | Shopping | 2.44× | ||
| 16 | Home improvement | Home & Garden | 2.37× | ||
| 17 | Alcoholic beverages | Food & Beverages | 2.34× | ||
| 18 | X | Internet & Social Media | 2.33× | ||
| 19 | Donald Trump | Politics & Society | 2.25× | ||
| 20 | Cooking | Food & Beverages | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.19× | |
| Indulgence | JOY | 2.21× | |
| Urban Lifestyle | OPEN | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.93× |
French onion soup has an estimated audience of 320,819 people in United States, concentrated in California and New York.
73.2% of French onion soup fans are female, 26.8% are male, with an average age of 46.1 years.
French onion soup fans show strongest brand affinity for Baking powder (29.52×), Steakhouse (6.87×), and Microwave oven (6.15×) over the country average.
French onion soup fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond French onion soup itself, the audience over-indexes on Steakhouse (6.87×), Microwave oven (6.15×), Pinterest (3.18×), and FedEx (5.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for French onion soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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