Fusion cuisine Audience in United States

Fusion cuisine logo

Fusion cuisine has an estimated audience of 3,557,173 people in United States. 60.6% are female, 39.4% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: MSN, Great Clips, Staples (Canada), Livemusic, Planet Fitness.

The average Fusion cuisine fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MSN, Great Clips, Staples (Canada), with strongest over-indexing on MSN (4.51× the country average). Demographically, the Fusion cuisine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Fusion cuisine fans

Demographic split for Fusion cuisine audience in United States
MetricValue
Female60.6%
Male39.4%
Average age44.2
Estimated audience size3,557,173

Audience persona

The typical Fusion cuisine fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Fusion cuisine in United States
RegionReachAffinity
Texas1,099,5403.6×
California520,3371.33×
Florida224,0430.93×
Mississippi219,4637.49×
New York199,5231×
Illinois108,4190.91×
Ohio106,0640.97×
Washington90,1221.26×
Georgia86,2560.79×
Pennsylvania81,6300.68×
Tennessee79,8651.12×
Massachusetts75,2861.07×
North Carolina73,7280.69×
New Jersey72,1240.8×
Virginia70,3750.81×
Michigan52,4810.56×
Maryland46,1120.75×
Arizona44,8850.62×
Missouri42,6610.74×
Wisconsin41,6370.78×
Indiana41,3400.64×
Minnesota36,6450.72×
Oregon35,3400.87×
South Carolina33,3870.62×
Colorado33,1670.59×
Connecticut31,9100.89×
Nevada28,7550.84×
Kentucky26,5900.6×
Louisiana25,2800.55×
Iowa22,5120.77×
Alabama21,3260.43×
Utah19,5800.61×
Hawaii19,4121.27×
Oklahoma19,2990.49×
Kansas16,9380.6×
Arkansas14,9980.51×
New Mexico13,5410.76×
West Virginia13,2030.8×
Nebraska12,4280.7×
Alaska11,7121.54×
Rhode Island9,9210.88×
Idaho9,4830.53×
New Hampshire9,0660.65×
North Dakota7,9721.09×
Montana7,6570.78×
South Dakota7,5580.92×
Washington, District of Columbia7,5470.71×
Delaware7,3170.75×
Wyoming7,1201.35×
Maine6,9990.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fusion cuisine audience
BrandAffinityCategory
MSN4.51×News
Great Clips3.85×Beauty & Wellness
Staples (Canada)3.23×Business & Career
Livemusic3.09×Music & Radio
Planet Fitness2.27×Sports
Google Flights3.14×Travel & Leisure
Diaper bag3.61×Kids & Family
southwest airlines2.9×Travel & Leisure
Hobby Lobby2.01×Home & Garden
Nordstrom rack2.42×Fashion & Accessoires
Aldi1.9×Shopping
Happiness1.53×Health
Kitchen1.56×Home & Garden
Spas1.77×Beauty & Wellness
Taco Bell1.87×Food & Beverages
Take-out2.19×Food & Beverages
Chick-fil-A1.68×Food & Beverages
Best Buy1.67×Shopping
Bars1.55×Travel & Leisure
Organic food1.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fusion cuisine audience
TraitClusterScore
IndulgenceJOY1.69
Urban LifestyleOPEN1.56
TravellingTHRILL1.52
Community OrientationOPEN1.42
Design AffinityPREMIUM1.42
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Fusion cuisine
CountryShare
United States28.8%
United Kingdom9.6%
Italy7.7%

See Fusion cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Fusion cuisine have in United States?

Fusion cuisine has an estimated audience of 3,557,173 people in United States, concentrated in Texas and California.

What is the gender split and age of Fusion cuisine fans?

60.6% of Fusion cuisine fans are female, 39.4% are male, with an average age of 44.2 years.

Which brands do Fusion cuisine fans like most?

Fusion cuisine fans show strongest brand affinity for MSN (4.51×), Great Clips (3.85×), and Staples (Canada) (3.23×) over the country average.

Where do Fusion cuisine fans live in United States?

Fusion cuisine fans in United States are most concentrated in Texas (reach 1,099,540), California (reach 520,337), and Florida (reach 224,043). These three regions account for the largest share of the active audience.

What other brands do Fusion cuisine fans also like?

Beyond Fusion cuisine itself, the audience over-indexes on Great Clips (3.85×), Staples (Canada) (3.23×), Livemusic (3.09×), and Planet Fitness (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fusion cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.