Rascasse Audience Intelligence

Garifuna language Audience in United States

A data profile of the people who buy, follow and care about Garifuna language in United States — modelled from more than twelve digital signal sources. Garifuna language has an estimated audience of 413,977 people in United States.

#88among Language in United States#12169among Topic in United States#2262in Politics & Society

The average Garifuna language fan in United States is 36.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Atlético Madrid, Shopping malls, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (14.87× the country average).

Demographically, the Garifuna language audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garifuna language fan in United States is balanced, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Atlético Madrid.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garifuna language profile in United States.

Audience size
414K
in United States
Gender
49.8%♀
50.2% male
Age
36.9
average years
Country rank
#40828
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garifuna language fans

49.8% are female, 50.2% are male, average age 36.9.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Garifuna language audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.9
Estimated audience size413,977
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Garifuna language audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3924%
40-4919%
50+13%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Garifuna language audience comes from United States.

Worldwide audience distribution share by country for Garifuna language
CountryShare
United States51.3%
Mexico16.1%
Costa Rica10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garifuna language audience in United States is strongest.

Fig. 05

Top regions by affinity

Garifuna language fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K2.88×
02Louisiana~10K2.50×
03Washington, District of Columbia~3K2.35×
04Maryland~10K2.11×
05Texas~60K1.57×
06Georgia~20K1.55×
07New Jersey~20K1.53×
08Virginia~20K1.50×
09Florida~40K1.45×
10North Carolina~20K1.38×
11California~60K1.31×
12Massachusetts~10K1.30×
13Connecticut~5K1.29×
14Rhode Island~1K1.08×
15Nevada~4K1.06×
16Tennessee~9K1.05×
17Vermont<1K1.05×
18Delaware~1K1.04×
19Illinois~10K1.03×
20Alaska<1K1.01×
21Washington~8K1.00×
22South Carolina~6K0.98×
23Montana~1K0.95×
24South Dakota<1K0.95×
25North Dakota<1K0.93×
26Mississippi~3K0.92×
27Arkansas~3K0.91×
28New Hampshire~1K0.91×
29Nebraska~2K0.90×
30Alabama~5K0.89×
31West Virginia~2K0.89×
32Hawaii~2K0.89×
33Maine~1K0.89×
34Idaho~2K0.88×
35New Mexico~2K0.87×
36Colorado~6K0.85×
37Oklahoma~4K0.84×
38Kansas~3K0.83×
39Kentucky~4K0.81×
40Indiana~6K0.80×
41Iowa~3K0.80×
42Pennsylvania~10K0.79×
43Oregon~4K0.79×
44Missouri~5K0.78×
45Utah~3K0.78×
46Minnesota~5K0.77×
47Wisconsin~4K0.72×
48Arizona~6K0.71×
49Ohio~9K0.69×
50Michigan~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Garifuna language, United States
0.65×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garifuna language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garifuna language audience
#·InterestCategoryAffinity×
01Atlético MadridSports14.87×
02Colorado RockiesSports9.44×
03San Diego PadresSports7.19×
04Paris Saint-GermainSports7.06×
05La LigaSports6.32×
06ShakiraMusic & Radio5.88×
07Milwaukee BrewersSports5.31×
08Soap operaMovies & TV4.96×
09Real Madrid C.F.Sports3.49×
10Solar energyHome & Garden3.42×
11FC BarcelonaSports3.41×
12Detroit TigersSports3.38×
13Discount storesShopping3.16×
14Shopping mallsShopping3.06×
15Mortgage loansBusiness & Career2.87×
16Domino's PizzaFood & Beverages2.74×
17Classical musicMusic & Radio2.62×
18T-MobileTechnology & Electronics2.59×
19McDonald'sFood & Beverages2.08×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garifuna language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garifuna language audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.14×
Quality AwarenessPREMIUM2.12×
Convenience OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garifuna language audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.45×
Pet OwnershipJOY0.49×
MindfulnessBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garifuna language have in United States?

Garifuna language has an estimated audience of 413,977 people in United States, concentrated in New York and California.

02

What is the gender split and age of Garifuna language fans?

49.8% of Garifuna language fans are female, 50.2% are male, with an average age of 36.9 years.

03

Which brands do Garifuna language fans like most?

Garifuna language fans show strongest brand affinity for Atlético Madrid (14.87×), Shopping malls (3.06×), and Milwaukee Brewers (5.31×) over the country average.

04

Where do Garifuna language fans live in United States?

Garifuna language fans in United States are most concentrated in New York (reach ~70K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Garifuna language fans also like?

Beyond Garifuna language itself, the audience over-indexes on Shopping malls (3.06×), Milwaukee Brewers (5.31×), Real Madrid C.F. (3.49×), and Mortgage loans (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Garifuna language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garifuna language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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