Rascasse Audience Intelligence

Garlic powder Audience in United States

A data profile of the people who buy, follow and care about Garlic powder in United States — modelled from more than twelve digital signal sources. Garlic powder has an estimated audience of 433,777 people in United States.

#53among Spice in United States#11971among Topic in United States#2100in Food & Beverages

The average Garlic powder fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Baking powder, Pinterest, with strongest over-indexing on FedEx (5.36× the country average).

Demographically, the Garlic powder audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garlic powder fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garlic powder profile in United States.

Audience size
434K
in United States
Gender
70.0%♀
30.0% male
Age
45.9
average years
Country rank
#39753
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garlic powder fans

70.0% are female, 30.0% are male, average age 45.9.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Garlic powder audience in United States
MetricValue
Female70.0%
Male30.0%
Average age45.9
Estimated audience size433,777
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Garlic powder audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3913%
40-4920%
50+42%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Garlic powder audience comes from United States.

Worldwide audience distribution share by country for Garlic powder
CountryShare
United States49.9%
Germany9.5%
Egypt6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garlic powder audience in United States is strongest.

Fig. 05

Top regions by affinity

Garlic powder fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.31×
02Louisiana~7K1.30×
03Texas~50K1.21×
04Hawaii~2K1.21×
05Mississippi~4K1.19×
06Oklahoma~6K1.16×
07Georgia~10K1.10×
08Alabama~7K1.09×
09Arkansas~4K1.09×
10New York~30K1.07×
11Maryland~8K1.07×
12Illinois~20K1.06×
13Tennessee~9K1.06×
14Indiana~8K1.06×
15Michigan~10K1.05×
16Nevada~4K1.05×
17Washington~9K1.04×
18South Carolina~7K1.03×
19Minnesota~6K1.03×
20North Carolina~10K1.02×
21Connecticut~4K1.02×
22Nebraska~2K1.02×
23Arizona~9K1.01×
24Wisconsin~7K1.01×
25Kansas~3K1.01×
26Delaware~1K1.01×
27Missouri~7K1.00×
28Kentucky~5K0.99×
29Idaho~2K0.98×
30South Dakota<1K0.98×
31Alaska<1K0.98×
32North Dakota<1K0.98×
33Pennsylvania~10K0.97×
34New Jersey~10K0.97×
35Utah~4K0.97×
36Iowa~3K0.97×
37Virginia~10K0.96×
38Ohio~10K0.95×
39Rhode Island~1K0.94×
40Florida~30K0.93×
41Massachusetts~8K0.93×
42Oregon~5K0.93×
43West Virginia~2K0.92×
44Montana~1K0.91×
45New Mexico~2K0.90×
46Vermont<1K0.90×
47Maine~1K0.88×
48New Hampshire~1K0.87×
49Washington, District of Columbia~1K0.87×
50Colorado~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Garlic powder, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garlic powder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garlic powder audience
#·InterestCategoryAffinity×
01Vitamin KHealth17.89×
02Baking powderFood & Beverages16.30×
03Elderly careHealth10.88×
04Potato chipFood & Beverages6.51×
05Kelly OsbourneMusic & Radio6.38×
06FedExBusiness & Career5.36×
07Frying panHome & Garden4.45×
08QVCMovies & TV4.32×
09Renewable energyBusiness & Career4.14×
10Sustainable energyHome & Garden3.94×
11Microwave ovenHome & Garden3.57×
12SubwayFood & Beverages3.35×
13McDonald'sFood & Beverages2.97×
14PinterestInternet & Social Media2.91×
15Pizza HutFood & Beverages2.80×
16Discount storesShopping2.69×
17Domino's PizzaFood & Beverages2.45×
18GrillingFood & Beverages2.37×
19Organic foodFood & Beverages2.30×
20BarbecueFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garlic powder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garlic powder audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.96×
PatriotismCONSERVATISM2.33×
Convenience OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garlic powder audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.80×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garlic powder have in United States?

Garlic powder has an estimated audience of 433,777 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Garlic powder fans?

70.0% of Garlic powder fans are female, 30.0% are male, with an average age of 45.9 years.

03

Which brands do Garlic powder fans like most?

Garlic powder fans show strongest brand affinity for FedEx (5.36×), Baking powder (16.3×), and Pinterest (2.91×) over the country average.

04

Where do Garlic powder fans live in United States?

Garlic powder fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Garlic powder fans also like?

Beyond Garlic powder itself, the audience over-indexes on Baking powder (16.3×), Pinterest (2.91×), Subway (3.35×), and McDonald's (2.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Garlic powder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garlic powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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