Garlic powder Audience in United States
Garlic powder has an estimated audience of 433,777 people in United States. 70.0% are female, 30.0% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Layne Staley, Mathcore, Google Home, The Historian.
The average Garlic powder fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Layne Staley, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Garlic powder audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Garlic powder fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 45.9 |
| Estimated audience size | 433,777 |
Audience persona
The typical Garlic powder fan in United States is more female, around 45.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 72,020 | 1.51× |
| Texas | 49,878 | 1.34× |
| Florida | 30,099 | 1.02× |
| New York | 29,881 | 1.23× |
| Illinois | 16,341 | 1.13× |
| Georgia | 16,091 | 1.2× |
| Pennsylvania | 15,110 | 1.03× |
| North Carolina | 14,132 | 1.08× |
| Michigan | 13,141 | 1.16× |
| Ohio | 12,978 | 0.97× |
| New Jersey | 11,676 | 1.06× |
| Virginia | 10,306 | 0.98× |
| Tennessee | 9,734 | 1.12× |
| Washington | 9,726 | 1.12× |
| Arizona | 9,308 | 1.05× |
| Indiana | 8,412 | 1.06× |
| Massachusetts | 8,124 | 0.95× |
| Maryland | 8,078 | 1.08× |
| Louisiana | 7,513 | 1.34× |
| Missouri | 6,941 | 0.99× |
| South Carolina | 6,903 | 1.06× |
| Minnesota | 6,399 | 1.03× |
| Alabama | 6,056 | 1× |
| Wisconsin | 6,020 | 0.92× |
| Colorado | 5,832 | 0.85× |
| Kentucky | 5,109 | 0.94× |
| Nevada | 5,007 | 1.19× |
| Oklahoma | 4,940 | 1.03× |
| Oregon | 4,840 | 0.97× |
| Connecticut | 4,692 | 1.08× |
| Mississippi | 4,054 | 1.13× |
| Arkansas | 3,975 | 1.11× |
| Utah | 3,770 | 0.97× |
| Iowa | 3,239 | 0.91× |
| Kansas | 3,232 | 0.95× |
| Hawaii | 2,415 | 1.3× |
| Nebraska | 1,999 | 0.92× |
| Idaho | 1,967 | 0.9× |
| New Mexico | 1,936 | 0.89× |
| West Virginia | 1,652 | 0.82× |
| New Hampshire | 1,307 | 0.76× |
| Delaware | 1,239 | 1.04× |
| Rhode Island | 1,210 | 0.88× |
| Maine | 1,192 | 0.77× |
| Washington, District of Columbia | 1,118 | 0.86× |
| Montana | 851 | 0.71× |
| Alaska | 759 | 0.82× |
| North Dakota | 745 | 0.84× |
| South Dakota | 690 | 0.69× |
| Vermont | 510 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Layne Staley | 14.55× | Music & Radio |
| Mathcore | 17.86× | Music & Radio |
| Google Home | 11.9× | Technology & Electronics |
| The Historian | 16.83× | Literature |
| Jingoism | 2.29× | Politics & Society |
| Eurail | 16.92× | Cars & Mobility |
| Historic site | 3.03× | Arts & Culture |
| Ken Burns | 4.85× | Movies & TV |
| Governor of Michigan | 4.84× | Politics & Society |
| Chiropractic education | 7.31× | Business & Career |
| Goop | 3.29× | Internet & Social Media |
| Parral, Chihuahua | 8.68× | Travel & Leisure |
| Superintendent (education) | 5.68× | Business & Career |
| Jesse Plemons | 1.93× | Movies & TV |
| MeatEater | 4.1× | Movies & TV |
| Grinch | 2.14× | Movies & TV |
| Karbala | 4.74× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.85× | Sports |
| Urban horticulture | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.9 |
| Indulgence | JOY | 1.71 |
| Patriotism | CONSERVATISM | 1.65 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.37 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| Egypt | 6.4% |
| Germany | 4.1% |
See Garlic powder audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Garlic powder have in United States?
Garlic powder has an estimated audience of 433,777 people in United States, concentrated in California and Texas.
What is the gender split and age of Garlic powder fans?
70.0% of Garlic powder fans are female, 30.0% are male, with an average age of 45.9 years.
Which brands do Garlic powder fans like most?
Garlic powder fans show strongest brand affinity for Keene, New Hampshire (675×), Layne Staley (14.55×), and Mathcore (17.86×) over the country average.
Where do Garlic powder fans live in United States?
Garlic powder fans in United States are most concentrated in California (reach 72,020), Texas (reach 49,878), and Florida (reach 30,099). These three regions account for the largest share of the active audience.
What other brands do Garlic powder fans also like?
Beyond Garlic powder itself, the audience over-indexes on Layne Staley (14.55×), Mathcore (17.86×), Google Home (11.9×), and The Historian (16.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Garlic powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.