Rascasse Audience Intelligence

Gaylord Opryland Resort & Convention Center Target Market in United States

A data profile of the people who buy, follow and care about Gaylord Opryland Resort & Convention Center in United States — modelled from more than twelve digital signal sources. Gaylord Opryland Resort & Convention Center has an estimated audience of 748,963 people in United States.

#57among Hotel in United States#2953among Brand in United States#2197in Travel & Leisure

The average Gaylord Opryland Resort & Convention Center fan in United States is 41.3 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, Georgia.

Top brand affinities include Nashville Predators, QVC, Weather forecasting, with strongest over-indexing on Nashville Predators (26.09× the country average).

Demographically, the Gaylord Opryland Resort & Convention Center audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaylord Opryland Resort & Convention Center fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Nashville Predators.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaylord Opryland Resort & Convention Center profile in United States.

Audience size
749K
in United States
Gender
81.5%♀
18.5% male
Age
41.3
average years
Country rank
#28670
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaylord Opryland Resort & Convention Center

81.5% are female, 18.5% are male, average age 41.3.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Gaylord Opryland Resort & Convention Center audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.3
Estimated audience size748,963
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Gaylord Opryland Resort & Convention Center audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3927%
40-4930%
50+16%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Gaylord Opryland Resort & Convention Center audience comes from United States.

Worldwide audience distribution share by country for Gaylord Opryland Resort & Convention Center
CountryShare
United States92.7%
Canada1.7%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaylord Opryland Resort & Convention Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaylord Opryland Resort & Convention Center customers by region in United States
#RegionReachAffinity×
01Tennessee~300K23.92×
02Kentucky~20K2.29×
03Alabama~20K1.71×
04Mississippi~9K1.53×
05Indiana~10K1.06×
06Georgia~20K1.02×
07Arkansas~5K0.85×
08Wyoming<1K0.78×
09Missouri~9K0.77×
10Louisiana~7K0.71×
11Illinois~20K0.70×
12Ohio~20K0.68×
13South Dakota~1K0.68×
14North Dakota~1K0.68×
15Michigan~10K0.66×
16Iowa~4K0.66×
17West Virginia~2K0.66×
18Alaska<1K0.65×
19South Carolina~7K0.64×
20Montana~1K0.64×
21New Hampshire~2K0.60×
22Delaware~1K0.60×
23Virginia~10K0.59×
24Rhode Island~1K0.58×
25North Carolina~10K0.57×
26Wisconsin~6K0.56×
27Nebraska~2K0.55×
28Maine~1K0.55×
29Minnesota~6K0.54×
30Kansas~3K0.53×
31Idaho~2K0.53×
32Washington, District of Columbia~1K0.53×
33Florida~20K0.49×
34Connecticut~4K0.49×
35New Mexico~2K0.49×
36Hawaii~2K0.49×
37Oklahoma~4K0.47×
38Utah~3K0.46×
39Pennsylvania~10K0.45×
40New Jersey~8K0.45×
41Massachusetts~6K0.45×
42Colorado~5K0.45×
43Maryland~5K0.43×
44Oregon~3K0.39×
45Washington~5K0.38×
46Nevada~3K0.38×
47New York~10K0.37×
48Arizona~5K0.36×
49Texas~20K0.34×
50California~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Gaylord Opryland Resort & Convention Center, United States
0.28×1.00×23.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaylord Opryland Resort & Convention Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaylord Opryland Resort & Convention Center audience
#·InterestCategoryAffinity×
01Nashville PredatorsSports26.09×
02Calgary FlamesSports16.42×
03Kentucky DerbySports9.28×
04QVCMovies & TV8.03×
05Weather forecastingHome & Garden7.47×
06Garden centreHome & Garden7.06×
07FedExBusiness & Career5.00×
08Mineral waterFood & Beverages4.64×
09Discount storesShopping4.57×
10Microwave ovenHome & Garden3.62×
11Shopping mallsShopping3.45×
12Mortgage loansBusiness & Career3.25×
13PinterestInternet & Social Media2.74×
14Pizza HutFood & Beverages2.63×
15PharmacyBusiness & Career2.57×
16AirbnbTravel & Leisure2.40×
17SubwayFood & Beverages2.38×
18McDonald'sFood & Beverages2.11×
19BarbecueFood & Beverages2.10×
20FurnitureHome & Garden2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaylord Opryland Resort & Convention Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaylord Opryland Resort & Convention Center audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
Family OrientationCONSERVATISM1.79×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaylord Opryland Resort & Convention Center audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaylord Opryland Resort & Convention Center's target market in United States?

Gaylord Opryland Resort & Convention Center's target market in United States covers an estimated 748,963 people, concentrated in Tennessee and Florida.

02

What is the gender split and age of Gaylord Opryland Resort & Convention Center customers?

81.5% of the Gaylord Opryland Resort & Convention Center audience are female, 18.5% are male, with an average age of 41.3 years.

03

Which brands do Gaylord Opryland Resort & Convention Center fans like most?

Gaylord Opryland Resort & Convention Center fans show strongest brand affinity for Nashville Predators (26.09×), QVC (8.03×), and Weather forecasting (7.47×) over the country average.

04

Where do Gaylord Opryland Resort & Convention Center fans live in United States?

Gaylord Opryland Resort & Convention Center fans in United States are most concentrated in Tennessee (reach ~300K), Florida (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gaylord Opryland Resort & Convention Center fans also like?

Beyond Gaylord Opryland Resort & Convention Center itself, the audience over-indexes on QVC (8.03×), Weather forecasting (7.47×), FedEx (5×), and Discount stores (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Gaylord Opryland Resort & Convention Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Opryland Resort & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →