Gaylord Opryland Resort & Convention Center Audience in United States

Gaylord Opryland Resort & Convention Center logo

Gaylord Opryland Resort & Convention Center has an estimated audience of 720,288 people in United States. 81.5% are female, 18.5% are male, average age 41.3. Top regions: Tennessee, Florida, California. Top brand affinities: Emperor Entertainment Group, Hebe, Minnesota, Elsword, Gauri Khan.

The average Gaylord Opryland Resort & Convention Center fan in United States is 41.3 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, California. Top brand affinities include Emperor Entertainment Group, Hebe, Minnesota, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Gaylord Opryland Resort & Convention Center audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Gaylord Opryland Resort & Convention Center fans

Demographic split for Gaylord Opryland Resort & Convention Center audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.3
Estimated audience size720,288

Audience persona

The typical Gaylord Opryland Resort & Convention Center fan in United States is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Gaylord Opryland Resort & Convention Center in United States
RegionReachAffinity
Tennessee238,03416.47×
Florida29,6590.61×
California27,8710.35×
Georgia27,2031.23×
Texas25,5710.41×
Kentucky25,2772.8×
Illinois20,6600.86×
Alabama20,4882.04×
New York18,5230.46×
Ohio17,9920.81×
Indiana17,1731.31×
Michigan16,0210.85×
North Carolina14,2100.66×
Virginia13,2390.75×
Pennsylvania13,1860.54×
Missouri10,2020.88×
New Jersey10,2010.56×
Mississippi9,6451.63×
South Carolina8,1820.75×
Massachusetts7,5910.53×
Wisconsin7,3310.68×
Minnesota6,6710.65×
Washington6,4720.45×
Colorado6,1220.54×
Louisiana5,8140.63×
Maryland5,7490.46×
Arizona5,6220.38×
Arkansas5,4250.91×
Iowa4,7660.8×
Connecticut4,0410.56×
Oklahoma3,5540.44×
Oregon3,2220.39×
Kansas3,1880.56×
Utah3,0480.47×
Nevada2,2680.33×
West Virginia2,2060.66×
Nebraska2,0090.56×
Idaho1,6050.44×
New Hampshire1,5640.55×
New Mexico1,3550.38×
Maine1,2350.48×
Rhode Island1,1960.52×
Montana1,1370.57×
South Dakota1,0900.65×
Washington, District of Columbia1,0590.49×
Delaware9480.48×
North Dakota9270.63×
Wyoming8670.81×
Hawaii8370.27×
Vermont5790.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaylord Opryland Resort & Convention Center audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Hebe8.44×Home & Garden
Minnesota2.01×Travel & Leisure
Elsword17.03×Games
Gauri Khan21.39×Movies & TV
Zoo Tycoon (series)20×Games
Pillow2.07×Home & Garden
Mackenzie Foy7.24×Fashion & Accessoires
Nebraska2.45×Travel & Leisure
Whataburger1.56×Food & Beverages
Public speaking3.3×Politics & Society
Sinaloa3.04×Travel & Leisure
Rajasthan13.25×Travel & Leisure
Israel1.67×Travel & Leisure
Meals on Wheels4.55×Food & Beverages
Historic site2.84×Arts & Culture
UK garage3.56×Music & Radio
Governor of Michigan4.63×Politics & Society
Fairy godmother4.42×Literature
Goop3.12×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaylord Opryland Resort & Convention Center audience
TraitClusterScore
DIY MentalityTHRILL1.58
Community OrientationOPEN1.31
Family OrientationCONSERVATISM1.29
Price SensitivityPREMIUM1.27
Risk AppetiteTHRILL1.26
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Gaylord Opryland Resort & Convention Center
CountryShare
United States92.8%
Canada1.5%
United Kingdom1.2%

See Gaylord Opryland Resort & Convention Center audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Gaylord Opryland Resort & Convention Center have in United States?

Gaylord Opryland Resort & Convention Center has an estimated audience of 720,288 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of Gaylord Opryland Resort & Convention Center fans?

81.5% of Gaylord Opryland Resort & Convention Center fans are female, 18.5% are male, with an average age of 41.3 years.

Which brands do Gaylord Opryland Resort & Convention Center fans like most?

Gaylord Opryland Resort & Convention Center fans show strongest brand affinity for Emperor Entertainment Group (20×), Hebe (8.44×), and Minnesota (2.01×) over the country average.

Where do Gaylord Opryland Resort & Convention Center fans live in United States?

Gaylord Opryland Resort & Convention Center fans in United States are most concentrated in Tennessee (reach 238,034), Florida (reach 29,659), and California (reach 27,871). These three regions account for the largest share of the active audience.

What other brands do Gaylord Opryland Resort & Convention Center fans also like?

Beyond Gaylord Opryland Resort & Convention Center itself, the audience over-indexes on Hebe (8.44×), Minnesota (2.01×), Elsword (17.03×), and Gauri Khan (21.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Opryland Resort & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.