Gilbert Arenas Audience in United States

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Gilbert Arenas has an estimated audience of 1,780,551 people in United States. 33.8% are female, 66.2% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Home construction, Graham Greene, Penn & Teller, St Matthew Passion.

The average Gilbert Arenas fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Home construction, Graham Greene, with strongest over-indexing on Minnesota (3.96× the country average). Demographically, the Gilbert Arenas audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Gilbert Arenas fans

Demographic split for Gilbert Arenas audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.6
Estimated audience size1,780,551

Audience persona

The typical Gilbert Arenas fan in United States is more male, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Gilbert Arenas in United States
RegionReachAffinity
California255,3361.3×
Texas181,6961.19×
New York141,3571.42×
Florida136,6971.13×
Georgia115,5922.11×
North Carolina77,9241.45×
Illinois76,8561.3×
Maryland69,4502.27×
Pennsylvania66,5771.11×
Virginia62,9791.45×
New Jersey60,3071.33×
Ohio59,3371.08×
Michigan57,5111.24×
Tennessee40,0141.12×
Massachusetts38,8531.11×
Louisiana36,7981.6×
Arizona36,6711.01×
Alabama33,6421.35×
Indiana33,2581.02×
South Carolina32,9771.23×
Missouri26,0950.91×
Kentucky25,5931.15×
Washington24,8090.69×
Colorado22,8710.81×
Mississippi21,9991.5×
Minnesota21,7060.85×
Wisconsin21,4000.8×
Connecticut19,8901.11×
Nevada19,0041.1×
Oklahoma16,9080.86×
Arkansas14,7071×
Oregon13,3480.65×
Washington, District of Columbia10,5051.96×
Kansas10,1250.72×
Iowa8,8280.6×
Utah7,8400.49×
Delaware6,9271.41×
Hawaii5,7230.75×
Nebraska5,5300.62×
Rhode Island5,2430.93×
West Virginia5,2270.63×
New Mexico4,2770.48×
New Hampshire4,0050.57×
Maine3,5250.55×
Idaho3,1550.35×
North Dakota2,1760.59×
Alaska1,9480.51×
South Dakota1,8860.46×
Montana1,8750.38×
Vermont1,2890.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilbert Arenas audience
BrandAffinityCategory
Minnesota3.96×Travel & Leisure
Home construction1.96×Home & Garden
Graham Greene5.74×Literature
Penn & Teller6.05×Movies & TV
St Matthew Passion30.77×
Justice1.91×Politics & Society
JTV (Indonesia)3.54×
Mackenzie Foy4.63×Fashion & Accessoires
Nick Jr. (Australia)5.09×Kids & Family
Finding Your Roots5.66×Movies & TV
Shelby Foote6.28×Literature
Mad About You5.62×Movies & TV
Toros de Tijuana10.32×Sports
Dental hygienist2.54×Health
Google Analytics1.77×Internet & Social Media
Consequence (rapper)2.28×Music & Radio
Pat's King of Steaks5.13×
Graham Greene (actor)1.71×
Otto Graham5.45×Sports
War on Terror2.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilbert Arenas audience
TraitClusterScore
Urban LifestyleOPEN1.65
Career OrientationPOWER1.36
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.28
Risk AppetiteTHRILL1.17
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Gilbert Arenas
CountryShare
United States95.4%
Germany1.6%
Italy1.1%

See Gilbert Arenas audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Gilbert Arenas have in United States?

Gilbert Arenas has an estimated audience of 1,780,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Gilbert Arenas fans?

33.8% of Gilbert Arenas fans are female, 66.2% are male, with an average age of 34.6 years.

Which brands do Gilbert Arenas fans like most?

Gilbert Arenas fans show strongest brand affinity for Minnesota (3.96×), Home construction (1.96×), and Graham Greene (5.74×) over the country average.

Where do Gilbert Arenas fans live in United States?

Gilbert Arenas fans in United States are most concentrated in California (reach 255,336), Texas (reach 181,696), and New York (reach 141,357). These three regions account for the largest share of the active audience.

What other brands do Gilbert Arenas fans also like?

Beyond Gilbert Arenas itself, the audience over-indexes on Home construction (1.96×), Graham Greene (5.74×), Penn & Teller (6.05×), and St Matthew Passion (30.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gilbert Arenas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.