Glenn Beck Audience in United States

Glenn Beck logo

Glenn Beck has an estimated audience of 2,477,902 people in United States. 48.0% are female, 52.0% are male, average age 45.6. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Mathcore, Product design, Google Home, Urban Outfitters.

The average Glenn Beck fan in United States is 45.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Mathcore, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Glenn Beck audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Glenn Beck fans

Demographic split for Glenn Beck audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.6
Estimated audience size2,477,902

Audience persona

The typical Glenn Beck fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Glenn Beck in United States
RegionReachAffinity
Texas160,1040.75×
Florida158,4960.94×
California133,6130.49×
Ohio108,3271.42×
Pennsylvania102,3821.23×
North Carolina82,8011.11×
New York80,8500.58×
Michigan64,9301×
Utah64,4752.91×
Tennessee61,1871.23×
Georgia60,2610.79×
Arizona58,4741.16×
Virginia52,4930.87×
Illinois49,8240.6×
Missouri46,4371.16×
Indiana44,6120.99×
South Carolina43,2631.16×
Washington41,7080.84×
Minnesota37,2701.05×
Colorado37,0170.95×
Alabama36,5921.06×
Massachusetts32,0450.66×
Oklahoma31,5701.15×
Kentucky29,5340.95×
Wisconsin28,9900.78×
New Jersey28,1120.45×
Idaho26,6482.14×
Oregon25,6750.9×
Iowa23,8041.17×
Louisiana22,4810.7×
Kansas22,0541.13×
Arkansas20,8251.02×
Maryland20,4490.48×
Connecticut19,2050.77×
West Virginia17,4131.51×
Mississippi16,9940.83×
Nevada15,1930.63×
Maine15,1461.71×
Nebraska14,5101.17×
New Mexico10,5280.85×
New Hampshire9,6640.99×
Montana8,0701.17×
Rhode Island8,0161.02×
Hawaii6,3050.59×
South Dakota5,5340.97×
Wyoming5,3821.47×
Alaska4,5530.86×
Washington, District of Columbia4,1170.55×
North Dakota4,1000.81×
Delaware3,7250.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glenn Beck audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Product design4.3×Business & Career
Google Home11.62×Technology & Electronics
Urban Outfitters3.1×Shopping
JDSU4.18×Business & Career
The Historian16.48×Literature
Grammarly4.76×Business & Career
Nuts (film)5.87×Movies & TV
Israel2.05×Travel & Leisure
Noodle (Gorillaz)2.93×Music & Radio
Grinch3.03×Movies & TV
Eurail16.57×Cars & Mobility
Jesse Plemons2.29×Movies & TV
Jeep Wagoneer3.79×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Nebraska Cornhuskers football2.14×Sports
Meals on Wheels3.19×Food & Beverages
Home staging2.85×Home & Garden
Vocal harmony2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glenn Beck audience
TraitClusterScore
PatriotismCONSERVATISM2.4
TraditionCONSERVATISM1.23
SpiritualityBALANCE1.18
IndividualismJOY1.17
Need for SecurityCONSERVATISM1.09
Risk AppetiteTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Glenn Beck
CountryShare
United States89.6%
Canada2.7%
United Kingdom1.4%

See Glenn Beck audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Glenn Beck have in United States?

Glenn Beck has an estimated audience of 2,477,902 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Glenn Beck fans?

48.0% of Glenn Beck fans are female, 52.0% are male, with an average age of 45.6 years.

Which brands do Glenn Beck fans like most?

Glenn Beck fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Product design (4.3×) over the country average.

Where do Glenn Beck fans live in United States?

Glenn Beck fans in United States are most concentrated in Texas (reach 160,104), Florida (reach 158,496), and California (reach 133,613). These three regions account for the largest share of the active audience.

What other brands do Glenn Beck fans also like?

Beyond Glenn Beck itself, the audience over-indexes on Mathcore (18.06×), Product design (4.3×), Google Home (11.62×), and Urban Outfitters (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenn Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.