Rascasse Audience Intelligence

Glenn Beck Audience in United States

A data profile of the people who buy, follow and care about Glenn Beck in United States — modelled from more than twelve digital signal sources. Glenn Beck has an estimated audience of 2,393,030 people in United States.

#41among TV personality in United States#2124among Person in United States#1805in Movies & TV

The average Glenn Beck fan in United States is 45.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Drudge Report, Arnold Schwarzenegger, Fox News Channel, with strongest over-indexing on Drudge Report (7.59× the country average).

Demographically, the Glenn Beck audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glenn Beck fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glenn Beck profile in United States.

Audience size
2.4M
in United States
Gender
48.0%♀
52.0% male
Age
45.6
average years
Country rank
#12326
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glenn Beck fans

48.0% are female, 52.0% are male, average age 45.6.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Glenn Beck audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.6
Estimated audience size2,393,030
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Glenn Beck audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3915%
40-4923%
50+39%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Glenn Beck audience comes from United States.

Worldwide audience distribution share by country for Glenn Beck
CountryShare
United States89.2%
Canada2.9%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glenn Beck audience in United States is strongest.

Fig. 05

Top regions by affinity

Glenn Beck fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K2.82×
02North Dakota~10K2.25×
03Idaho~30K2.22×
04Maine~10K1.53×
05Wyoming~5K1.42×
06West Virginia~20K1.39×
07Ohio~100K1.28×
08Tennessee~60K1.21×
09Montana~8K1.20×
10Nebraska~10K1.12×
11Iowa~20K1.11×
12Pennsylvania~90K1.10×
13Missouri~40K1.09×
14Oklahoma~30K1.09×
15Kansas~20K1.09×
16Arizona~50K1.08×
17South Carolina~40K1.08×
18Minnesota~40K1.06×
19Alabama~40K1.02×
20North Carolina~70K1.00×
21South Dakota~6K1.00×
22New Hampshire~10K0.99×
23Indiana~40K0.97×
24Arkansas~20K0.97×
25Rhode Island~8K0.97×
26Alaska~5K0.97×
27Michigan~60K0.96×
28Colorado~40K0.93×
29Kentucky~30K0.93×
30Florida~200K0.91×
31Oregon~30K0.91×
32Mississippi~20K0.91×
33Washington~40K0.85×
34Virginia~50K0.83×
35New Mexico~10K0.83×
36Wisconsin~30K0.81×
37Connecticut~20K0.80×
38Louisiana~20K0.74×
39Texas~200K0.73×
40Georgia~60K0.73×
41Washington, District of Columbia~5K0.67×
42Massachusetts~30K0.66×
43Nevada~20K0.66×
44Delaware~4K0.66×
45Hawaii~7K0.63×
46Illinois~50K0.60×
47New York~80K0.58×
48Maryland~20K0.52×
49California~100K0.50×
50New Jersey~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Glenn Beck, United States
0.50×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glenn Beck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glenn Beck audience
#·InterestCategoryAffinity×
01Corruption awarenessPolitics & Society8.59×
02Arnold SchwarzeneggerMovies & TV8.32×
03Drudge ReportSports7.59×
04New York PostNews4.30×
05Fox News ChannelMovies & TV3.96×
06Carbonated waterFood & Beverages3.96×
07MSNBCMovies & TV3.56×
08American AirlinesTravel & Leisure2.92×
09Made in USABusiness & Career2.77×
10Joe BidenPolitics & Society2.67×
11Real propertyHome & Garden2.53×
12Nonprofit organizationPolitics & Society2.51×
13TraditionPolitics & Society2.51×
14ActivismPolitics & Society2.43×
15Barack ObamaPolitics & Society2.34×
16Charitable organizationPolitics & Society2.34×
17CNNMovies & TV2.20×
18Donald TrumpPolitics & Society2.13×
19NostalgiaHome & Garden2.11×
20Health careBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glenn Beck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glenn Beck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.06×
IndividualismJOY1.85×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glenn Beck audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glenn Beck have in United States?

Glenn Beck has an estimated audience of 2,393,030 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Glenn Beck fans?

48.0% of Glenn Beck fans are female, 52.0% are male, with an average age of 45.6 years.

03

Which brands do Glenn Beck fans like most?

Glenn Beck fans show strongest brand affinity for Drudge Report (7.59×), Arnold Schwarzenegger (8.32×), and Fox News Channel (3.96×) over the country average.

04

Where do Glenn Beck fans live in United States?

Glenn Beck fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Glenn Beck fans also like?

Beyond Glenn Beck itself, the audience over-indexes on Arnold Schwarzenegger (8.32×), Fox News Channel (3.96×), American Airlines (2.92×), and Donald Trump (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Glenn Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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