Rascasse Audience Intelligence

GoodBelly Target Market in United States

A data profile of the people who buy, follow and care about GoodBelly in United States — modelled from more than twelve digital signal sources. GoodBelly has an estimated audience of 313,418 people in United States.

#12among Nutrition in United States#4885among Brand in United States#1156in Health

The average GoodBelly fan in United States is 31.0 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, California, Florida.

Top brand affinities include Jake Paul, CVS Pharmacy, Walgreens, with strongest over-indexing on Jake Paul (194.63× the country average).

Demographically, the GoodBelly audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GoodBelly fan in United States is balanced, around 31.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Jake Paul.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoodBelly profile in United States.

Audience size
313K
in United States
Gender
54.6%♀
45.4% male
Age
31.0
average years
Country rank
#47261
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoodBelly

54.6% are female, 45.4% are male, average age 31.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for GoodBelly audience in United States
MetricValue
Female54.6%
Male45.4%
Average age31.0
Estimated audience size313,418
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the GoodBelly audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3914%
40-4913%
50+9%
Fig. 04

Worldwide distribution

99.6%

of the worldwide GoodBelly audience comes from United States.

Worldwide audience distribution share by country for GoodBelly
CountryShare
United States99.6%
Mexico0.1%
Japan0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoodBelly audience in United States is strongest.

Fig. 05

Top regions by affinity

GoodBelly customers by region in United States
#RegionReachAffinity×
01Kentucky~30K8.27×
02Washington~10K1.61×
03Colorado~7K1.40×
04Ohio~10K1.22×
05Indiana~6K1.09×
06New Hampshire~1K1.09×
07Montana<1K1.03×
08North Carolina~9K0.99×
09Maine~1K0.98×
10Georgia~9K0.97×
11Massachusetts~6K0.96×
12Vermont<1K0.95×
13South Carolina~4K0.94×
14Rhode Island<1K0.94×
15Maryland~5K0.93×
16Oregon~3K0.93×
17Florida~20K0.92×
18Tennessee~6K0.92×
19Connecticut~3K0.92×
20Washington, District of Columbia<1K0.92×
21Alaska<1K0.92×
22Missouri~5K0.91×
23Nevada~3K0.90×
24Idaho~1K0.90×
25Delaware<1K0.90×
26North Dakota<1K0.90×
27Virginia~7K0.89×
28West Virginia~1K0.89×
29Illinois~9K0.88×
30Pennsylvania~9K0.87×
31New Mexico~1K0.87×
32South Dakota<1K0.87×
33Hawaii~1K0.85×
34Kansas~2K0.84×
35Michigan~7K0.83×
36New Jersey~7K0.83×
37Arizona~5K0.83×
38Nebraska~1K0.83×
39Louisiana~3K0.82×
40California~30K0.81×
41New York~10K0.80×
42Iowa~2K0.80×
43Wisconsin~4K0.79×
44Mississippi~2K0.79×
45Arkansas~2K0.77×
46Alabama~3K0.75×
47Oklahoma~3K0.74×
48Minnesota~3K0.73×
49Texas~20K0.71×
50Utah~2K0.70×
Fig. 06

Affinity by region

Affinity by region — GoodBelly, United States
0.70×1.00×8.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoodBelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoodBelly audience
#·InterestCategoryAffinity×
01Jake PaulInternet & Social Media194.63×
02Changing HabitsHealth27.55×
03La Roche-PosayBeauty & Wellness25.80×
04Kiehl'sBeauty & Wellness12.38×
05CVS PharmacyShopping10.95×
06Lip balmBeauty & Wellness10.85×
07WalgreensShopping8.54×
08Convenience foodFood & Beverages8.00×
09QVCMovies & TV7.56×
10MeijerShopping6.71×
11Ski resortTravel & Leisure6.57×
12Sustainable energyHome & Garden6.30×
13HypermarketShopping6.13×
14Renewable energyBusiness & Career5.61×
15Hair conditionerBeauty & Wellness5.34×
16Discount storesShopping5.33×
17FedExBusiness & Career4.29×
18Pizza HutFood & Beverages3.38×
19Organic foodFood & Beverages3.14×
20Target CorporationShopping3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoodBelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoodBelly audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.16×
Family OrientationCONSERVATISM3.01×
IndulgenceJOY2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoodBelly audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
Risk AppetiteTHRILL0.71×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoodBelly's target market in United States?

GoodBelly's target market in United States covers an estimated 313,418 people, concentrated in Kentucky and California.

02

What is the gender split and age of GoodBelly customers?

54.6% of the GoodBelly audience are female, 45.4% are male, with an average age of 31.0 years.

03

Which brands do GoodBelly fans like most?

GoodBelly fans show strongest brand affinity for Jake Paul (194.63×), CVS Pharmacy (10.95×), and Walgreens (8.54×) over the country average.

04

Where do GoodBelly fans live in United States?

GoodBelly fans in United States are most concentrated in Kentucky (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do GoodBelly fans also like?

Beyond GoodBelly itself, the audience over-indexes on CVS Pharmacy (10.95×), Walgreens (8.54×), La Roche-Posay (25.8×), and Changing Habits (27.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See GoodBelly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GoodBelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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