Rascasse Audience Intelligence

Green Dot Corporation Target Market in United States

A data profile of the people who buy, follow and care about Green Dot Corporation in United States — modelled from more than twelve digital signal sources. Green Dot Corporation has an estimated audience of 816,612 people in United States.

#21among Consulting in United States#2788among Brand in United States#1717in Business & Career

The average Green Dot Corporation fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Pay, Gift card, Scooby-Doo, with strongest over-indexing on Apple Pay (14.18× the country average).

Demographically, the Green Dot Corporation audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green Dot Corporation fan in United States is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Apple Pay.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green Dot Corporation profile in United States.

Audience size
817K
in United States
Gender
61.4%♀
38.6% male
Age
45.3
average years
Country rank
#27111
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Green Dot Corporation

61.4% are female, 38.6% are male, average age 45.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Green Dot Corporation audience in United States
MetricValue
Female61.4%
Male38.6%
Average age45.3
Estimated audience size816,612
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Green Dot Corporation audience in United States
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4929%
50+31%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Green Dot Corporation audience comes from United States.

Worldwide audience distribution share by country for Green Dot Corporation
CountryShare
United States89.3%
India3.1%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green Dot Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Green Dot Corporation customers by region in United States
#RegionReachAffinity×
01Mississippi~20K2.47×
02Alabama~20K1.93×
03Kentucky~20K1.72×
04Louisiana~20K1.71×
05Oklahoma~10K1.65×
06West Virginia~6K1.52×
07Michigan~30K1.35×
08Arkansas~9K1.35×
09Tennessee~20K1.31×
10Georgia~30K1.25×
11Indiana~20K1.24×
12Missouri~20K1.17×
13New Mexico~5K1.16×
14Kansas~7K1.10×
15South Carolina~10K1.09×
16Montana~2K1.09×
17Ohio~30K1.08×
18Colorado~10K1.08×
19Nevada~8K1.05×
20North Dakota~2K1.04×
21California~90K1.01×
22North Carolina~20K0.96×
23Arizona~20K0.94×
24South Dakota~2K0.92×
25Iowa~6K0.91×
26Nebraska~4K0.89×
27Illinois~20K0.88×
28Wyoming~1K0.87×
29Washington, District of Columbia~2K0.86×
30Alaska~1K0.86×
31Texas~60K0.84×
32Oregon~8K0.84×
33Pennsylvania~20K0.83×
34Virginia~20K0.83×
35Florida~40K0.81×
36Delaware~2K0.81×
37Maryland~10K0.80×
38New York~30K0.76×
39Washington~10K0.74×
40Maine~2K0.74×
41Wisconsin~8K0.71×
42Rhode Island~2K0.70×
43Hawaii~2K0.69×
44Minnesota~8K0.68×
45Connecticut~5K0.66×
46New Hampshire~2K0.66×
47New Jersey~10K0.63×
48Massachusetts~9K0.59×
49Utah~4K0.59×
50Idaho~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Green Dot Corporation, United States
0.59×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green Dot Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green Dot Corporation audience
#·InterestCategoryAffinity×
01Apple PayTechnology & Electronics14.18×
02America First Credit UnionBusiness & Career10.57×
03D&RTechnology & Electronics10.34×
04RemittanceBusiness & Career9.42×
05Contactless paymentBusiness & Career8.76×
06Mobile paymentBusiness & Career5.09×
07SmartwatchTechnology & Electronics4.59×
08Gift cardShopping3.94×
09Sustainable energyHome & Garden3.58×
10Credit unionBusiness & Career3.58×
11Scooby-DooMovies & TV3.34×
12FedExBusiness & Career3.07×
13Renewable energyBusiness & Career3.00×
14Solar energyHome & Garden2.78×
15Vehicle insuranceCars & Mobility2.49×
16Mortgage loansBusiness & Career2.33×
17T-MobileTechnology & Electronics2.14×
18Capital OneBusiness & Career2.07×
19Dollar GeneralShopping2.00×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green Dot Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green Dot Corporation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.24×
Family OrientationCONSERVATISM2.32×
Need for SecurityCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green Dot Corporation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Green Dot Corporation's target market in United States?

Green Dot Corporation's target market in United States covers an estimated 816,612 people, concentrated in California and Texas.

02

What is the gender split and age of Green Dot Corporation customers?

61.4% of the Green Dot Corporation audience are female, 38.6% are male, with an average age of 45.3 years.

03

Which brands do Green Dot Corporation fans like most?

Green Dot Corporation fans show strongest brand affinity for Apple Pay (14.18×), Gift card (3.94×), and Scooby-Doo (3.34×) over the country average.

04

Where do Green Dot Corporation fans live in United States?

Green Dot Corporation fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Green Dot Corporation fans also like?

Beyond Green Dot Corporation itself, the audience over-indexes on Gift card (3.94×), Scooby-Doo (3.34×), Contactless payment (8.76×), and FedEx (3.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Green Dot Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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