Hallmark Movie Channel Audience in United States
Hallmark Movie Channel has an estimated audience of 1,914,410 people in United States. 86.3% are female, 13.7% are male, average age 46.9. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Mathcore, Google Home, Pillow.
Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hallmark Movie Channel audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Movies & TV · Type: TV Channel
Demographics of Hallmark Movie Channel fans
| Metric | Value |
|---|---|
| Female | 86.3% |
| Male | 13.7% |
| Average age | 46.9 |
| Estimated audience size | 1,914,410 |
Audience persona
The typical Hallmark Movie Channel fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Regional styles of Mexican music | 12.09× | Music & Radio |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.63× | Technology & Electronics |
| Pillow | 2.74× | Home & Garden |
| Whataburger | 2× | Food & Beverages |
| The Historian | 16.48× | Literature |
| Jingoism | 1.71× | Politics & Society |
| Goop | 4.12× | Internet & Social Media |
| Eurail | 16.57× | Cars & Mobility |
| Throne of Glass | 5.27× | Literature |
| Governor of Michigan | 4.96× | Politics & Society |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Fairy godmother | 4.24× | Literature |
| Home staging | 2.98× | Home & Garden |
| Ichiro Suzuki | 5.77× | Sports |
| Historic site | 2.34× | Arts & Culture |
| Hibachi | 4.07× | Food & Beverages |
| Saving | 1.52× | Business & Career |
| Wok | 3.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Creativity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 4.0% |
| United Kingdom | 2.0% |
See Hallmark Movie Channel audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hallmark Movie Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.