Rascasse Audience Intelligence

Hallmark Movie Channel Audience in United States

A data profile of the people who buy, follow and care about Hallmark Movie Channel in United States — modelled from more than twelve digital signal sources. Hallmark Movie Channel has an estimated audience of 1,914,942 people in United States.

#152among TV Channel in United States#2324in Movies & TV

The average Hallmark Movie Channel fan in United States is 46.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Pennsylvania, Ohio.

Top brand affinities include QVC, Microwave oven, Discount stores, with strongest over-indexing on QVC (4.87× the country average).

Demographically, the Hallmark Movie Channel audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hallmark Movie Channel fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hallmark Movie Channel profile in United States.

Audience size
1.9M
in United States
Gender
86.3%♀
13.7% male
Age
46.9
average years
Country rank
#14736
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hallmark Movie Channel

86.3% are female, 13.7% are male, average age 46.9.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Hallmark Movie Channel audience in United States
MetricValue
Female86.3%
Male13.7%
Average age46.9
Estimated audience size1,914,942
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Hallmark Movie Channel audience in United States
Age bracketShare%
16-197%
20-2910%
30-3918%
40-4929%
50+37%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Hallmark Movie Channel audience comes from United States.

Worldwide audience distribution share by country for Hallmark Movie Channel
CountryShare
United States89.6%
Canada4.1%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hallmark Movie Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Hallmark Movie Channel fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.99×
02Ohio~100K1.69×
03West Virginia~10K1.66×
04Pennsylvania~100K1.61×
05New Hampshire~10K1.57×
06Wisconsin~40K1.53×
07Maine~10K1.42×
08Minnesota~40K1.37×
09South Carolina~40K1.36×
10Kentucky~30K1.32×
11Nebraska~10K1.31×
12Indiana~50K1.30×
13Michigan~60K1.24×
14Rhode Island~7K1.20×
15Vermont~4K1.16×
16Alabama~30K1.11×
17North Carolina~60K1.10×
18New Jersey~50K1.03×
19Massachusetts~40K1.00×
20Maryland~30K1.00×
21Kansas~10K0.98×
22South Dakota~4K0.97×
23Connecticut~20K0.96×
24Delaware~5K0.96×
25North Dakota~4K0.96×
26Mississippi~10K0.95×
27Arkansas~10K0.94×
28Florida~100K0.93×
29Tennessee~40K0.93×
30Montana~5K0.90×
31Missouri~30K0.89×
32Virginia~40K0.87×
33Idaho~8K0.87×
34Alaska~4K0.86×
35Oregon~20K0.83×
36Louisiana~20K0.82×
37Oklahoma~20K0.82×
38New York~80K0.79×
39Georgia~50K0.77×
40Hawaii~6K0.75×
41Utah~10K0.74×
42New Mexico~7K0.72×
43Washington, District of Columbia~4K0.72×
44Illinois~50K0.71×
45Nevada~10K0.66×
46Arizona~20K0.63×
47Washington~20K0.63×
48Colorado~20K0.60×
49Texas~90K0.57×
50California~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Hallmark Movie Channel, United States
0.46×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hallmark Movie Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hallmark Movie Channel audience
#·InterestCategoryAffinity×
01Christmas marketFood & Beverages6.09×
02QVCMovies & TV4.87×
03Christmas decorationHome & Garden4.69×
04HypermarketShopping4.37×
05Microwave ovenHome & Garden3.93×
06Non-alcoholic beverageFood & Beverages3.88×
07Weather forecastingHome & Garden3.76×
08New York PostNews3.05×
09Discount storesShopping2.95×
10Hardware storeHome & Garden2.53×
11Charitable organizationPolitics & Society2.53×
12PharmacyBusiness & Career2.42×
13Pizza HutFood & Beverages2.25×
14SupermarketShopping2.09×
15Shopping mallsShopping1.98×
16SubwayFood & Beverages1.85×
17Nonprofit organizationPolitics & Society1.80×
18Dollar GeneralShopping1.75×
19Trader Joe'sShopping1.72×
20PinterestInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hallmark Movie Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hallmark Movie Channel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hallmark Movie Channel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.74×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hallmark Movie Channel have in United States?

Hallmark Movie Channel has an estimated audience of 1,914,942 people in United States, concentrated in Florida and Pennsylvania.

02

What is the gender split and age of Hallmark Movie Channel fans?

86.3% of Hallmark Movie Channel fans are female, 13.7% are male, with an average age of 46.9 years.

03

Which brands do Hallmark Movie Channel fans like most?

Hallmark Movie Channel fans show strongest brand affinity for QVC (4.87×), Microwave oven (3.93×), and Discount stores (2.95×) over the country average.

04

Where do Hallmark Movie Channel fans live in United States?

Hallmark Movie Channel fans in United States are most concentrated in Florida (reach ~100K), Pennsylvania (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hallmark Movie Channel fans also like?

Beyond Hallmark Movie Channel itself, the audience over-indexes on Microwave oven (3.93×), Discount stores (2.95×), Hypermarket (4.37×), and Pizza Hut (2.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Movie Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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