Rascasse Audience Intelligence

Harley-Davidson Museum Audience in United States

A data profile of the people who buy, follow and care about Harley-Davidson Museum in United States — modelled from more than twelve digital signal sources. Harley-Davidson Museum has an estimated audience of 325,898 people in United States.

#79among Museum in United States#5371among POI in United States#447in Arts & Culture

The average Harley-Davidson Museum fan in United States is 39.3 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (30.45× the country average).

Demographically, the Harley-Davidson Museum audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harley-Davidson Museum fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harley-Davidson Museum profile in United States.

Audience size
326K
in United States
Gender
31.3%♀
68.7% male
Age
39.3
average years
Country rank
#46298
POI in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harley-Davidson Museum fans

31.3% are female, 68.7% are male, average age 39.3.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Harley-Davidson Museum audience in United States
MetricValue
Female31.3%
Male68.7%
Average age39.3
Estimated audience size325,898
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Harley-Davidson Museum audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3917%
40-4923%
50+21%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Harley-Davidson Museum audience comes from United States.

Worldwide audience distribution share by country for Harley-Davidson Museum
CountryShare
United States65.4%
India7.5%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harley-Davidson Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Harley-Davidson Museum fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K38.13×
02Illinois~20K1.91×
03Alaska<1K0.91×
04Vermont<1K0.90×
05Rhode Island<1K0.88×
06Hawaii~1K0.87×
07Delaware<1K0.86×
08Montana<1K0.86×
09South Dakota<1K0.85×
10North Dakota<1K0.85×
11Iowa~2K0.83×
12Maine<1K0.83×
13Idaho~1K0.82×
14Mississippi~2K0.81×
15West Virginia~1K0.81×
16New Mexico~1K0.79×
17New Hampshire~1K0.79×
18Washington, District of Columbia<1K0.78×
19Arkansas~2K0.73×
20Nebraska~1K0.72×
21Minnesota~3K0.71×
22Louisiana~3K0.71×
23Connecticut~2K0.70×
24Nevada~2K0.70×
25Indiana~4K0.68×
26Oklahoma~2K0.68×
27Utah~2K0.67×
28Kansas~2K0.67×
29Alabama~3K0.65×
30Oregon~2K0.65×
31South Carolina~3K0.64×
32Kentucky~2K0.61×
33Missouri~3K0.55×
34Maryland~3K0.54×
35Michigan~4K0.53×
36Tennessee~3K0.52×
37Colorado~3K0.52×
38Arizona~3K0.51×
39Washington~3K0.51×
40Massachusetts~3K0.49×
41New Jersey~4K0.46×
42Ohio~5K0.45×
43Virginia~4K0.45×
44Georgia~4K0.44×
45North Carolina~4K0.43×
46Pennsylvania~4K0.40×
47Florida~7K0.32×
48New York~6K0.32×
49Texas~8K0.28×
50California~9K0.25×
Fig. 06

Affinity by region

Affinity by region — Harley-Davidson Museum, United States
0.25×1.00×38.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harley-Davidson Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harley-Davidson Museum audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility70.40×
02Cruiser (motorcycle)Cars & Mobility33.12×
03Motorcycle helmetCars & Mobility30.45×
04Touring motorcycleCars & Mobility27.22×
05Bobber (motorcycle)Cars & Mobility18.15×
06Motorcycle accessoriesCars & Mobility15.01×
07Custom motorcycleCars & Mobility14.26×
08Chopper (motorcycle)Cars & Mobility12.46×
09Sons of AnarchyMovies & TV11.04×
10Max VerstappenSports8.58×
11Milwaukee BrewersSports5.77×
12Weather forecastingHome & Garden5.07×
13Renewable energyBusiness & Career4.83×
14Harley-DavidsonCars & Mobility4.69×
15FedExBusiness & Career4.67×
16Solar energyHome & Garden4.43×
17Sustainable energyHome & Garden4.16×
18Discount TireShopping3.78×
19AutoZoneCars & Mobility3.12×
20Mortgage loansBusiness & Career2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harley-Davidson Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harley-Davidson Museum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.17×
Convenience OrientationPREMIUM2.13×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harley-Davidson Museum audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.67×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harley-Davidson Museum have in United States?

Harley-Davidson Museum has an estimated audience of 325,898 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Harley-Davidson Museum fans?

31.3% of Harley-Davidson Museum fans are female, 68.7% are male, with an average age of 39.3 years.

03

Which brands do Harley-Davidson Museum fans like most?

Harley-Davidson Museum fans show strongest brand affinity for Motorcycle helmet (30.45×), Touring motorcycle (27.22×), and Cruiser (motorcycle) (33.12×) over the country average.

04

Where do Harley-Davidson Museum fans live in United States?

Harley-Davidson Museum fans in United States are most concentrated in Wisconsin (reach ~200K), Illinois (reach ~20K), and California (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Harley-Davidson Museum fans also like?

Beyond Harley-Davidson Museum itself, the audience over-indexes on Touring motorcycle (27.22×), Cruiser (motorcycle) (33.12×), Motorcycle accessories (15.01×), and Laconia Motorcycle Week (70.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harley-Davidson Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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