Harley-Davidson Museum Audience in United States
Harley-Davidson Museum has an estimated audience of 325,898 people in United States. 31.3% are female, 68.7% are male, average age 39.3. Top brand affinities: Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle), Motorcycle accessories, Custom motorcycle.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (30.29× the country average). Demographically, the Harley-Davidson Museum audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Harley-Davidson Museum fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 39.3 |
| Estimated audience size | 325,898 |
Audience persona
The typical Harley-Davidson Museum fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 30.29× | Cars & Mobility |
| Touring motorcycle | 21.74× | Cars & Mobility |
| Cruiser (motorcycle) | 25.33× | Cars & Mobility |
| Motorcycle accessories | 12.69× | Cars & Mobility |
| Custom motorcycle | 12.22× | Cars & Mobility |
| Chopper (motorcycle) | 13.47× | Cars & Mobility |
| Laconia Motorcycle Week | 48.08× | Cars & Mobility |
| AutoZone | 3.7× | Cars & Mobility |
| Honda Motorcycles | 13.81× | Cars & Mobility |
| Milwaukee Brewers | 6.02× | Sports |
| Sons of Anarchy | 9.36× | Movies & TV |
| Advance Auto Parts | 4.15× | Cars & Mobility |
| Café racer | 12.87× | Cars & Mobility |
| Harley-Davidson | 4.78× | Cars & Mobility |
| O'Reilly Auto Parts | 3.92× | Cars & Mobility |
| Bobber (motorcycle) | 14.74× | Cars & Mobility |
| CarGurus | 3.54× | Cars & Mobility |
| FC Bayern Munich | 4× | Sports |
| Max Verstappen | 7.38× | Sports |
| Fox News Channel | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.64 |
| Need for Security | CONSERVATISM | 1.59 |
| Risk Appetite | THRILL | 1.58 |
| Luxury Orientation | PREMIUM | 1.37 |
| Individualism | JOY | 1.32 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.4% |
| India | 7.5% |
| Australia | 5.1% |
See Harley-Davidson Museum audiences in other countries
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harley-Davidson Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.