Harpoon Brewery Audience in United States

Harpoon Brewery logo

Harpoon Brewery has an estimated audience of 359,919 people in United States. 51.1% are female, 48.9% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Elsword, Staycation, Israel, Consequence (rapper).

The average Harpoon Brewery fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Elsword, Staycation, with strongest over-indexing on Alaska (11.86× the country average). Demographically, the Harpoon Brewery audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Harpoon Brewery fans

Demographic split for Harpoon Brewery audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.5
Estimated audience size359,919

Audience persona

The typical Harpoon Brewery fan in United States is balanced, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Harpoon Brewery in United States
RegionReachAffinity
California36,9310.93×
Texas26,1180.84×
Florida22,8570.94×
New York18,0440.9×
Massachusetts17,1992.43×
New Jersey11,2151.23×
Arizona9,8281.34×
Pennsylvania9,5970.79×
Georgia9,3150.84×
North Carolina9,1430.84×
Illinois8,8410.74×
Virginia8,5410.97×
Alabama8,1661.62×
Ohio7,9720.72×
Michigan7,1420.76×
Washington6,4210.89×
Maryland5,7250.93×
Tennessee5,7150.79×
Indiana4,8630.74×
Missouri4,6930.81×
Colorado4,2660.75×
South Carolina4,1440.77×
Minnesota3,9550.77×
Louisiana3,8070.82×
Wisconsin3,6950.68×
Connecticut3,6061×
Kentucky3,4520.77×
New Hampshire3,3162.34×
Oklahoma3,2450.81×
Oregon3,2240.78×
Vermont3,1504.98×
Utah2,7980.87×
Nevada2,5590.74×
Mississippi2,4780.84×
Kansas2,3070.81×
Arkansas2,2950.77×
Iowa1,9960.67×
Alaska1,4571.89×
Hawaii1,3810.89×
Maine1,3371.04×
New Mexico1,3030.72×
Idaho1,2600.7×
Nebraska1,2400.69×
Rhode Island1,1921.04×
West Virginia1,1810.7×
Delaware9380.94×
Washington, District of Columbia8800.81×
Montana6020.6×
North Dakota5140.7×
South Dakota4700.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harpoon Brewery audience
BrandAffinityCategory
Alaska11.86×Travel & Leisure
Elsword32.39×Games
Staycation6.28×Home & Garden
Israel1.77×Travel & Leisure
Consequence (rapper)4.92×Music & Radio
Unique Gifts1.76×Shopping
Kansas1.67×Travel & Leisure
JDSU1.83×Business & Career
Birthday Gifts1.57×Kids & Family
Assassin's Creed: Revelations4.55×Games
Noodle (Gorillaz)1.57×Music & Radio
Jeep Grand Cherokee (WJ)2.66×Cars & Mobility
Google Analytics2.05×Internet & Social Media
WESH 2 News2×Movies & TV
Jeep Wagoneer2.24×Cars & Mobility
Hocus Pocus1.86×Movies & TV
JibJab1.94×Internet & Social Media
Atkins diet1.66×Health
MeatEater2.39×Movies & TV
Graham Greene (actor)1.78×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harpoon Brewery audience
TraitClusterScore
Community OrientationOPEN1.63
IndulgenceJOY1.53
Sports ActivityPOWER1.47
Early Adopter MentalityPOWER1.3
Convenience OrientationPREMIUM1.29
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Harpoon Brewery
CountryShare
United States34.4%
India9.0%
United Kingdom6.1%

See Harpoon Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Harpoon Brewery have in United States?

Harpoon Brewery has an estimated audience of 359,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Harpoon Brewery fans?

51.1% of Harpoon Brewery fans are female, 48.9% are male, with an average age of 39.5 years.

Which brands do Harpoon Brewery fans like most?

Harpoon Brewery fans show strongest brand affinity for Alaska (11.86×), Elsword (32.39×), and Staycation (6.28×) over the country average.

Where do Harpoon Brewery fans live in United States?

Harpoon Brewery fans in United States are most concentrated in California (reach 36,931), Texas (reach 26,118), and Florida (reach 22,857). These three regions account for the largest share of the active audience.

What other brands do Harpoon Brewery fans also like?

Beyond Harpoon Brewery itself, the audience over-indexes on Elsword (32.39×), Staycation (6.28×), Israel (1.77×), and Consequence (rapper) (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harpoon Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.