Rascasse Audience Intelligence

Harpoon Brewery Target Market in United States

A data profile of the people who buy, follow and care about Harpoon Brewery in United States — modelled from more than twelve digital signal sources. Harpoon Brewery has an estimated audience of 354,542 people in United States.

#47among Beer in United States#4577among Brand in United States#2318in Food & Beverages

The average Harpoon Brewery fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Dunkin' Donuts, Boston Bruins, with strongest over-indexing on FedEx (6.58× the country average).

Demographically, the Harpoon Brewery audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harpoon Brewery fan in United States is balanced, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harpoon Brewery profile in United States.

Audience size
355K
in United States
Gender
51.1%♀
48.9% male
Age
39.5
average years
Country rank
#44320
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harpoon Brewery

51.1% are female, 48.9% are male, average age 39.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Harpoon Brewery audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.5
Estimated audience size354,542
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Harpoon Brewery audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3924%
40-4926%
50+14%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Harpoon Brewery audience comes from United States.

Worldwide audience distribution share by country for Harpoon Brewery
CountryShare
United States33.6%
India8.9%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harpoon Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Harpoon Brewery customers by region in United States
#RegionReachAffinity×
01Vermont~5K7.34×
02New Hampshire~6K4.56×
03Massachusetts~10K2.02×
04Alaska~1K1.55×
05Alabama~6K1.29×
06New Jersey~10K1.15×
07Arizona~8K1.06×
08Maine~1K0.99×
09Rhode Island~1K0.99×
10Delaware<1K0.94×
11Hawaii~1K0.93×
12Connecticut~3K0.92×
13Virginia~8K0.91×
14Maryland~5K0.87×
15California~30K0.85×
16Washington~6K0.83×
17Florida~20K0.82×
18North Dakota<1K0.82×
19New York~20K0.81×
20Mississippi~2K0.81×
21Utah~3K0.80×
22Arkansas~2K0.80×
23Washington, District of Columbia<1K0.79×
24Louisiana~4K0.78×
25Oklahoma~3K0.78×
26North Carolina~8K0.77×
27Kansas~2K0.77×
28West Virginia~1K0.77×
29South Dakota<1K0.77×
30Texas~20K0.76×
31Missouri~4K0.76×
32Oregon~3K0.76×
33Idaho~1K0.76×
34Nebraska~1K0.76×
35New Mexico~1K0.76×
36Montana<1K0.76×
37Georgia~8K0.75×
38Kentucky~3K0.75×
39Pennsylvania~9K0.74×
40Tennessee~5K0.74×
41Indiana~5K0.73×
42South Carolina~4K0.73×
43Minnesota~4K0.73×
44Nevada~2K0.72×
45Iowa~2K0.72×
46Michigan~7K0.71×
47Wisconsin~4K0.70×
48Colorado~4K0.69×
49Illinois~8K0.68×
50Ohio~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Harpoon Brewery, United States
0.67×1.00×7.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harpoon Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harpoon Brewery audience
#·InterestCategoryAffinity×
01Tic TacFood & Beverages22.72×
02New England RevolutionSports20.14×
03Boston BruinsSports12.22×
04Mark CubanBusiness & Career11.28×
05Captain D'sFood & Beverages10.55×
06Dunkin' DonutsFood & Beverages7.08×
07Boston Red SoxSports7.00×
08CanvaTechnology & Electronics6.96×
09Beer festivalFood & Beverages6.93×
10CiderFood & Beverages6.84×
11FedExBusiness & Career6.58×
12GinFood & Beverages6.00×
13PubFood & Beverages4.48×
14Boston CelticsSports3.63×
15Nordstrom rackFashion & Accessoires3.50×
16CocktailFood & Beverages3.17×
17WineFood & Beverages2.33×
18BeerFood & Beverages2.15×
19Alcoholic beveragesFood & Beverages2.10×
20CookingFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harpoon Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harpoon Brewery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
Community OrientationOPEN1.67×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harpoon Brewery audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.79×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harpoon Brewery's target market in United States?

Harpoon Brewery's target market in United States covers an estimated 354,542 people, concentrated in California and Texas.

02

What is the gender split and age of Harpoon Brewery customers?

51.1% of the Harpoon Brewery audience are female, 48.9% are male, with an average age of 39.5 years.

03

Which brands do Harpoon Brewery fans like most?

Harpoon Brewery fans show strongest brand affinity for FedEx (6.58×), Dunkin' Donuts (7.08×), and Boston Bruins (12.22×) over the country average.

04

Where do Harpoon Brewery fans live in United States?

Harpoon Brewery fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harpoon Brewery fans also like?

Beyond Harpoon Brewery itself, the audience over-indexes on Dunkin' Donuts (7.08×), Boston Bruins (12.22×), Boston Red Sox (7×), and Nordstrom rack (3.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harpoon Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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