Harry Potter and the Half-Blood Prince Audience in United States
Harry Potter and the Half-Blood Prince has an estimated audience of 583,621 people in United States. 67.9% are female, 32.1% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Autism Awareness, Google Maps, Diabetes mellitus awareness, Beetlejuice.
The average Harry Potter and the Half-Blood Prince fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Autism Awareness, Google Maps, with strongest over-indexing on Harry Potter (6.26× the country average). Demographically, the Harry Potter and the Half-Blood Prince audience skews more female with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of Harry Potter and the Half-Blood Prince fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 31.6 |
| Estimated audience size | 583,621 |
Audience persona
The typical Harry Potter and the Half-Blood Prince fan in United States is more female, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 69,795 | 1.09× |
| Texas | 54,402 | 1.08× |
| Florida | 39,573 | 1× |
| New York | 30,357 | 0.93× |
| Illinois | 20,155 | 1.04× |
| Pennsylvania | 18,902 | 0.96× |
| Ohio | 18,094 | 1.01× |
| North Carolina | 17,386 | 0.99× |
| Georgia | 17,052 | 0.95× |
| Michigan | 15,688 | 1.03× |
| Virginia | 14,012 | 0.99× |
| New Jersey | 13,615 | 0.92× |
| Washington | 12,971 | 1.11× |
| Arizona | 12,678 | 1.06× |
| Tennessee | 12,379 | 1.06× |
| Massachusetts | 11,187 | 0.97× |
| Indiana | 11,051 | 1.04× |
| Missouri | 10,011 | 1.06× |
| Colorado | 9,895 | 1.08× |
| Wisconsin | 8,836 | 1.01× |
| Maryland | 8,789 | 0.88× |
| Minnesota | 8,228 | 0.98× |
| South Carolina | 8,093 | 0.92× |
| Kentucky | 8,047 | 1.1× |
| Alabama | 7,910 | 0.97× |
| Utah | 7,760 | 1.48× |
| Oklahoma | 7,307 | 1.13× |
| Oregon | 7,268 | 1.09× |
| Louisiana | 6,539 | 0.87× |
| Connecticut | 5,374 | 0.92× |
| Iowa | 5,357 | 1.11× |
| Nevada | 5,336 | 0.95× |
| Arkansas | 5,025 | 1.04× |
| Kansas | 4,936 | 1.07× |
| Mississippi | 4,049 | 0.84× |
| Idaho | 3,899 | 1.33× |
| Nebraska | 2,991 | 1.02× |
| New Mexico | 2,902 | 0.99× |
| West Virginia | 2,562 | 0.94× |
| New Hampshire | 2,342 | 1.02× |
| Hawaii | 2,140 | 0.85× |
| Maine | 2,037 | 0.97× |
| Montana | 1,695 | 1.05× |
| Rhode Island | 1,616 | 0.87× |
| South Dakota | 1,347 | 1× |
| Delaware | 1,285 | 0.8× |
| Washington, District of Columbia | 1,256 | 0.72× |
| North Dakota | 1,160 | 0.97× |
| Alaska | 1,150 | 0.92× |
| Vermont | 937 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 6.26× | Movies & TV |
| Autism Awareness | 10.96× | Health |
| Google Maps | 4.27× | Internet & Social Media |
| Diabetes mellitus awareness | 7.23× | Health |
| Beetlejuice | 4.93× | Movies & TV |
| Doctor Strange | 14.94× | Literature |
| Capital One | 3.72× | Business & Career |
| Indeed.com | 3.81× | Business & Career |
| Guardians of the Galaxy (film) | 10× | Movies & TV |
| Singer-songwriter | 3.47× | Music & Radio |
| Microblogging | 7.56× | Technology & Electronics |
| United States national football team | 13.99× | Sports |
| Bruce Willis | 5.6× | Movies & TV |
| Daniel Radcliffe | 10.84× | Movies & TV |
| Anthony Mackie | 13.49× | Movies & TV |
| Aaron Rodgers | 4.19× | Sports |
| Ant-Man (film) | 14.07× | Movies & TV |
| Income tax | 7.7× | Business & Career |
| DeviantArt | 4.45× | Internet & Social Media |
| Circle K | 4.38× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.91 |
| Patriotism | CONSERVATISM | 1.53 |
| Extroversion | THRILL | 1.5 |
| Mindfulness | BALANCE | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| India | 14.6% |
| United Kingdom | 12.3% |
See Harry Potter and the Half-Blood Prince audiences in other countries
- Harry Potter and the Half-Blood Prince — Germany
- Harry Potter and the Half-Blood Prince — United Kingdom
- Harry Potter and the Half-Blood Prince — France
- Harry Potter and the Half-Blood Prince — Italy
- Harry Potter and the Half-Blood Prince — Spain
- Harry Potter and the Half-Blood Prince — Brazil
- Harry Potter and the Half-Blood Prince — Japan
- Harry Potter and the Half-Blood Prince — South Korea
- Harry Potter and the Half-Blood Prince — India
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
Frequently asked questions
How many fans does Harry Potter and the Half-Blood Prince have in United States?
Harry Potter and the Half-Blood Prince has an estimated audience of 583,621 people in United States, concentrated in California and Texas.
What is the gender split and age of Harry Potter and the Half-Blood Prince fans?
67.9% of Harry Potter and the Half-Blood Prince fans are female, 32.1% are male, with an average age of 31.6 years.
Which brands do Harry Potter and the Half-Blood Prince fans like most?
Harry Potter and the Half-Blood Prince fans show strongest brand affinity for Harry Potter (6.26×), Autism Awareness (10.96×), and Google Maps (4.27×) over the country average.
Where do Harry Potter and the Half-Blood Prince fans live in United States?
Harry Potter and the Half-Blood Prince fans in United States are most concentrated in California (reach 69,795), Texas (reach 54,402), and Florida (reach 39,573). These three regions account for the largest share of the active audience.
What other brands do Harry Potter and the Half-Blood Prince fans also like?
Beyond Harry Potter and the Half-Blood Prince itself, the audience over-indexes on Autism Awareness (10.96×), Google Maps (4.27×), Diabetes mellitus awareness (7.23×), and Beetlejuice (4.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Harry Potter and the Half-Blood Prince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.