Rascasse Audience Intelligence

Harry Potter and the Half-Blood Prince Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Half-Blood Prince in United States — modelled from more than twelve digital signal sources. Harry Potter and the Half-Blood Prince has an estimated audience of 598,116 people in United States.

#22among Fantasy in United States#2842among Movie / TV Show / Series in United States#6128in Movies & TV

The average Harry Potter and the Half-Blood Prince fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Emma Watson, Daniel Radcliffe, with strongest over-indexing on Harry Potter (5.52× the country average).

Demographically, the Harry Potter and the Half-Blood Prince audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Half-Blood Prince fan in United States is more female, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Half-Blood Prince profile in United States.

Audience size
598K
in United States
Gender
67.9%♀
32.1% male
Age
31.6
average years
Country rank
#32875
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Half-Blood Prince viewers

67.9% are female, 32.1% are male, average age 31.6.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Harry Potter and the Half-Blood Prince audience in United States
MetricValue
Female67.9%
Male32.1%
Average age31.6
Estimated audience size598,116
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Harry Potter and the Half-Blood Prince audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Harry Potter and the Half-Blood Prince audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Half-Blood Prince
CountryShare
United States38.0%
United Kingdom12.6%
India12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Half-Blood Prince audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Half-Blood Prince fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.46×
02Idaho~4K1.39×
03Oklahoma~8K1.16×
04Oregon~7K1.08×
05West Virginia~3K1.08×
06Kansas~5K1.07×
07North Dakota~1K1.07×
08Indiana~10K1.06×
09Missouri~10K1.06×
10Colorado~10K1.06×
11Kentucky~8K1.06×
12Iowa~5K1.06×
13Arkansas~5K1.05×
14Nebraska~3K1.05×
15Montana~2K1.05×
16Arizona~10K1.03×
17Washington~10K1.03×
18California~70K1.02×
19Minnesota~9K1.02×
20New Hampshire~2K1.02×
21Texas~50K1.01×
22South Dakota~1K1.01×
23Tennessee~10K1.00×
24Maine~2K1.00×
25Alaska~1K1.00×
26Illinois~20K0.99×
27Ohio~20K0.99×
28Alabama~8K0.99×
29New Mexico~3K0.99×
30Hawaii~2K0.99×
31Michigan~10K0.98×
32Wisconsin~9K0.97×
33Nevada~6K0.97×
34Pennsylvania~20K0.95×
35Virginia~10K0.94×
36Vermont<1K0.94×
37Connecticut~5K0.93×
38North Carolina~20K0.92×
39Massachusetts~10K0.92×
40New Jersey~10K0.91×
41Rhode Island~2K0.91×
42Florida~40K0.90×
43New York~30K0.90×
44Mississippi~4K0.90×
45Louisiana~7K0.89×
46Georgia~20K0.88×
47South Carolina~8K0.88×
48Delaware~1K0.86×
49Maryland~8K0.84×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Half-Blood Prince, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Half-Blood Prince audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Half-Blood Prince audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics14.94×
02Daniel RadcliffeMovies & TV12.10×
03International educationBusiness & Career11.25×
04Emma WatsonMovies & TV10.02×
05Superhero fictionLiterature8.88×
06Doctor StrangeLiterature8.80×
07Guardians of the Galaxy (film)Movies & TV8.29×
08Goth subcultureFashion & Accessoires6.23×
09Harry PotterMovies & TV5.52×
10Psychological thrillerLiterature5.42×
11Mystery fictionLiterature3.41×
12Horror moviesMovies & TV2.89×
13IKEAHome & Garden2.89×
14EtsyFashion & Accessoires2.79×
15RedditInternet & Social Media2.78×
16Science fiction moviesMovies & TV2.19×
17Beauty salonsBeauty & Wellness1.93×
18CookingFood & Beverages1.66×
19Alcoholic beveragesFood & Beverages1.65×
20RecipesFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Half-Blood Prince audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Half-Blood Prince audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Community OrientationOPEN1.50×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Half-Blood Prince audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Family OrientationCONSERVATISM0.80×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Half-Blood Prince have in United States?

Harry Potter and the Half-Blood Prince has an estimated audience of 598,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Half-Blood Prince viewers?

67.9% of Harry Potter and the Half-Blood Prince fans are female, 32.1% are male, with an average age of 31.6 years.

03

Which brands do Harry Potter and the Half-Blood Prince fans like most?

Harry Potter and the Half-Blood Prince fans show strongest brand affinity for Harry Potter (5.52×), Emma Watson (10.02×), and Daniel Radcliffe (12.1×) over the country average.

04

Where do Harry Potter and the Half-Blood Prince fans live in United States?

Harry Potter and the Half-Blood Prince fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Half-Blood Prince fans also like?

Beyond Harry Potter and the Half-Blood Prince itself, the audience over-indexes on Emma Watson (10.02×), Daniel Radcliffe (12.1×), Superhero fiction (8.88×), and Guardians of the Galaxy (film) (8.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Harry Potter and the Half-Blood Prince audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Half-Blood Prince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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