Rascasse Audience Intelligence

Hartsfield–Jackson Atlanta International Airport Audience in United States

A data profile of the people who buy, follow and care about Hartsfield–Jackson Atlanta International Airport in United States — modelled from more than twelve digital signal sources. Hartsfield–Jackson Atlanta International Airport has an estimated audience of 2,675,272 people in United States.

#8among Airport in United States#857among POI in United States#908in Travel & Leisure

The average Hartsfield–Jackson Atlanta International Airport fan in United States is 45.2 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include Spirit Airlines, southwest airlines, Frontier Airlines, with strongest over-indexing on Spirit Airlines (8.69× the country average).

Demographically, the Hartsfield–Jackson Atlanta International Airport audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hartsfield–Jackson Atlanta International Airport fan in United States is more female, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hartsfield–Jackson Atlanta International Airport profile in United States.

Audience size
2.7M
in United States
Gender
61.1%♀
38.9% male
Age
45.2
average years
Country rank
#11295
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hartsfield–Jackson Atlanta International Airport fans

61.1% are female, 38.9% are male, average age 45.2.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Hartsfield–Jackson Atlanta International Airport audience in United States
MetricValue
Female61.1%
Male38.9%
Average age45.2
Estimated audience size2,675,272
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Hartsfield–Jackson Atlanta International Airport audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4928%
50+31%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Hartsfield–Jackson Atlanta International Airport audience comes from United States.

Worldwide audience distribution share by country for Hartsfield–Jackson Atlanta International Airport
CountryShare
United States70.7%
United Kingdom7.5%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hartsfield–Jackson Atlanta International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Hartsfield–Jackson Atlanta International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2M30.80×
02Alabama~70K1.98×
03South Carolina~50K1.12×
04Tennessee~50K0.91×
05Florida~100K0.73×
06Mississippi~20K0.73×
07Washington, District of Columbia~5K0.65×
08Virginia~40K0.64×
09North Carolina~50K0.62×
10Louisiana~20K0.58×
11Kentucky~20K0.50×
12New York~70K0.47×
13Vermont~2K0.47×
14Maryland~20K0.46×
15Arkansas~10K0.46×
16Iowa~10K0.46×
17South Dakota~3K0.46×
18Ohio~40K0.45×
19Connecticut~10K0.45×
20Massachusetts~20K0.44×
21Rhode Island~4K0.44×
22Nebraska~6K0.43×
23Maine~4K0.42×
24Colorado~20K0.41×
25Kansas~9K0.41×
26North Dakota~2K0.41×
27Illinois~40K0.40×
28New Jersey~30K0.40×
29Indiana~20K0.40×
30Missouri~20K0.40×
31Wisconsin~20K0.40×
32Alaska~2K0.40×
33Michigan~30K0.39×
34West Virginia~5K0.39×
35Pennsylvania~30K0.38×
36Texas~80K0.37×
37New Hampshire~4K0.37×
38Montana~3K0.37×
39Delaware~3K0.37×
40Minnesota~10K0.36×
41Oklahoma~10K0.35×
42Nevada~9K0.34×
43Utah~8K0.34×
44Idaho~5K0.34×
45Hawaii~4K0.33×
46New Mexico~4K0.32×
47Washington~20K0.31×
48California~80K0.28×
49Oregon~8K0.27×
50Arizona~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Hartsfield–Jackson Atlanta International Airport, United States
0.26×1.00×30.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hartsfield–Jackson Atlanta International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hartsfield–Jackson Atlanta International Airport audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure10.97×
02Spirit AirlinesTravel & Leisure8.69×
03Frontier AirlinesTravel & Leisure7.00×
04LufthansaTravel & Leisure6.73×
05WSB-TVMovies & TV6.01×
06southwest airlinesTravel & Leisure5.43×
07First class travelTravel & Leisure3.47×
08Atlanta BravesSports3.29×
09Sustainable energyHome & Garden3.15×
10FedExBusiness & Career2.98×
11Renewable energyBusiness & Career2.74×
12Real propertyHome & Garden2.19×
13Mortgage loansBusiness & Career2.14×
14Discount storesShopping2.14×
15AirbnbTravel & Leisure2.13×
16Shopping mallsShopping1.82×
17MSNNews1.73×
18PinterestInternet & Social Media1.55×
19BarsTravel & Leisure1.52×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hartsfield–Jackson Atlanta International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hartsfield–Jackson Atlanta International Airport audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
Price SensitivityPREMIUM1.77×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hartsfield–Jackson Atlanta International Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.85×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hartsfield–Jackson Atlanta International Airport have in United States?

Hartsfield–Jackson Atlanta International Airport has an estimated audience of 2,675,272 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Hartsfield–Jackson Atlanta International Airport fans?

61.1% of Hartsfield–Jackson Atlanta International Airport fans are female, 38.9% are male, with an average age of 45.2 years.

03

Which brands do Hartsfield–Jackson Atlanta International Airport fans like most?

Hartsfield–Jackson Atlanta International Airport fans show strongest brand affinity for Spirit Airlines (8.69×), southwest airlines (5.43×), and Frontier Airlines (7×) over the country average.

04

Where do Hartsfield–Jackson Atlanta International Airport fans live in United States?

Hartsfield–Jackson Atlanta International Airport fans in United States are most concentrated in Georgia (reach ~2M), Florida (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hartsfield–Jackson Atlanta International Airport fans also like?

Beyond Hartsfield–Jackson Atlanta International Airport itself, the audience over-indexes on southwest airlines (5.43×), Frontier Airlines (7×), Turkish Airlines (10.97×), and Airbnb (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hartsfield–Jackson Atlanta International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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