Hartsfield–Jackson Atlanta International Airport Audience in United States
Hartsfield–Jackson Atlanta International Airport has an estimated audience of 2,675,272 people in United States. 61.1% are female, 38.9% are male, average age 45.2. Top regions: Georgia, Florida, Texas. Top brand affinities: Governor of Michigan, Elsword, Goop, Wok, headspace.
The average Hartsfield–Jackson Atlanta International Airport fan in United States is 45.2 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Governor of Michigan, Elsword, Goop, with strongest over-indexing on Governor of Michigan (12.89× the country average). Demographically, the Hartsfield–Jackson Atlanta International Airport audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Hartsfield–Jackson Atlanta International Airport fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.2 |
| Estimated audience size | 2,675,272 |
Audience persona
The typical Hartsfield–Jackson Atlanta International Airport fan in United States is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 1,823,310 | 22.12× |
| Florida | 168,288 | 0.93× |
| Texas | 110,851 | 0.48× |
| California | 107,301 | 0.36× |
| Alabama | 94,391 | 2.53× |
| New York | 88,088 | 0.59× |
| North Carolina | 65,809 | 0.82× |
| Tennessee | 63,525 | 1.18× |
| South Carolina | 58,744 | 1.46× |
| Virginia | 52,634 | 0.81× |
| Ohio | 48,275 | 0.59× |
| Illinois | 44,859 | 0.5× |
| Pennsylvania | 43,480 | 0.48× |
| Michigan | 34,156 | 0.49× |
| New Jersey | 31,658 | 0.47× |
| Massachusetts | 27,873 | 0.53× |
| Louisiana | 25,516 | 0.74× |
| Maryland | 25,470 | 0.55× |
| Indiana | 25,132 | 0.51× |
| Missouri | 22,141 | 0.51× |
| Colorado | 21,886 | 0.52× |
| Kentucky | 21,721 | 0.65× |
| Wisconsin | 20,890 | 0.52× |
| Mississippi | 20,514 | 0.93× |
| Washington | 20,471 | 0.38× |
| Minnesota | 17,070 | 0.45× |
| Arizona | 16,896 | 0.31× |
| Connecticut | 13,997 | 0.52× |
| Oklahoma | 13,187 | 0.44× |
| Iowa | 12,665 | 0.57× |
| Arkansas | 12,578 | 0.57× |
| Kansas | 10,812 | 0.51× |
| Nevada | 10,488 | 0.41× |
| Utah | 9,713 | 0.41× |
| Oregon | 9,508 | 0.31× |
| Nebraska | 6,938 | 0.52× |
| Washington, District of Columbia | 6,221 | 0.77× |
| West Virginia | 5,212 | 0.42× |
| Idaho | 4,902 | 0.37× |
| New Mexico | 4,620 | 0.34× |
| Maine | 4,486 | 0.47× |
| Rhode Island | 4,056 | 0.48× |
| New Hampshire | 4,056 | 0.38× |
| Hawaii | 4,017 | 0.35× |
| South Dakota | 3,051 | 0.49× |
| Montana | 2,725 | 0.37× |
| Delaware | 2,707 | 0.37× |
| Vermont | 2,273 | 0.48× |
| North Dakota | 2,039 | 0.37× |
| Alaska | 1,769 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 12.89× | Politics & Society |
| Elsword | 27.24× | Games |
| Goop | 8.14× | Internet & Social Media |
| Wok | 9.22× | Food & Beverages |
| headspace | 12.69× | Health |
| Meals on Wheels | 7.24× | Food & Beverages |
| Cherish (group) | 13.05× | Music & Radio |
| Fairy godmother | 7.57× | Literature |
| Google Home | 6.26× | Technology & Electronics |
| TV Fanatic | 10.09× | Movies & TV |
| JDM Cars | 7.31× | Cars & Mobility |
| Hipster | 8.6× | Politics & Society |
| Grace Slick | 7.77× | Music & Radio |
| Vocal harmony | 4.01× | Music & Radio |
| Kikar HaShabbat | 14.51× | News |
| Natural rubber | 1.81× | Cars & Mobility |
| Grinch | 3.42× | Movies & TV |
| Harlow | 9.59× | Travel & Leisure |
| Hibachi | 6.41× | Food & Beverages |
| El Paso County, Colorado | 10.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Career Orientation | POWER | 1.58 |
| Price Sensitivity | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.49 |
| Patriotism | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.8% |
| United Kingdom | 7.5% |
| Mexico | 2.6% |
See Hartsfield–Jackson Atlanta International Airport audiences in other countries
- Hartsfield–Jackson Atlanta International Airport — Germany
- Hartsfield–Jackson Atlanta International Airport — United Kingdom
- Hartsfield–Jackson Atlanta International Airport — France
- Hartsfield–Jackson Atlanta International Airport — Italy
- Hartsfield–Jackson Atlanta International Airport — Spain
- Hartsfield–Jackson Atlanta International Airport — Brazil
- Hartsfield–Jackson Atlanta International Airport — Japan
- Hartsfield–Jackson Atlanta International Airport — South Korea
- Hartsfield–Jackson Atlanta International Airport — India
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Frequently asked questions
How many fans does Hartsfield–Jackson Atlanta International Airport have in United States?
Hartsfield–Jackson Atlanta International Airport has an estimated audience of 2,675,272 people in United States, concentrated in Georgia and Florida.
What is the gender split and age of Hartsfield–Jackson Atlanta International Airport fans?
61.1% of Hartsfield–Jackson Atlanta International Airport fans are female, 38.9% are male, with an average age of 45.2 years.
Which brands do Hartsfield–Jackson Atlanta International Airport fans like most?
Hartsfield–Jackson Atlanta International Airport fans show strongest brand affinity for Governor of Michigan (12.89×), Elsword (27.24×), and Goop (8.14×) over the country average.
Where do Hartsfield–Jackson Atlanta International Airport fans live in United States?
Hartsfield–Jackson Atlanta International Airport fans in United States are most concentrated in Georgia (reach 1,823,310), Florida (reach 168,288), and Texas (reach 110,851). These three regions account for the largest share of the active audience.
What other brands do Hartsfield–Jackson Atlanta International Airport fans also like?
Beyond Hartsfield–Jackson Atlanta International Airport itself, the audience over-indexes on Elsword (27.24×), Goop (8.14×), Wok (9.22×), and headspace (12.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hartsfield–Jackson Atlanta International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.