Havertys Furniture Audience in United States

Havertys Furniture has an estimated audience of 1,537,631 people in United States. 70.4% are female, 29.6% are male, average age 39.3. Top regions: Florida, Texas, Georgia. Top brand affinities: Bachelor of Business Administration, Google Maps, Autism Awareness, Outback Steakhouse, Indeed.com.

The average Havertys Furniture fan in United States is 39.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Bachelor of Business Administration, Google Maps, Autism Awareness, with strongest over-indexing on Bachelor of Business Administration (42.88× the country average). Demographically, the Havertys Furniture audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Havertys Furniture fans

Demographic split for Havertys Furniture audience in United States
MetricValue
Female70.4%
Male29.6%
Average age39.3
Estimated audience size1,537,631

Audience persona

The typical Havertys Furniture fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Havertys Furniture in United States
RegionReachAffinity
Florida397,9693.82×
Texas273,6762.07×
Georgia189,5174×
North Carolina167,8683.63×
South Carolina126,2155.46×
Virginia110,7892.96×
Alabama99,1204.61×
Tennessee97,0703.15×
Kentucky59,4593.08×
Maryland51,4861.95×
Louisiana44,6552.25×
Ohio44,3890.94×
Arkansas41,8723.31×
Indiana40,8611.45×
Missouri28,6521.16×
Mississippi17,1531.35×
Kansas14,7101.21×
New York13,3890.16×
California10,1020.06×
Illinois7,8730.15×
Pennsylvania7,1680.14×
New Jersey5,2350.13×
Michigan5,0350.13×
Oklahoma4,5420.27×
Washington, District of Columbia4,1020.89×
Colorado3,7370.15×
Massachusetts3,6160.12×
Arizona2,8100.09×
Washington2,2550.07×
Connecticut2,1580.14×
Minnesota2,1570.1×
West Virginia1,9350.27×
Wisconsin1,6930.07×
Iowa1,2680.1×
New Mexico1,1950.15×
Oregon1,1420.06×
Nevada1,1060.07×
Delaware9090.21×
Utah7680.06×
Nebraska7380.1×
New Hampshire7180.12×
Rhode Island5580.11×
Maine5580.1×
Hawaii3940.06×
Idaho3140.04×
Vermont2830.1×
Alaska2760.08×
South Dakota2370.07×
Montana2220.05×
North Dakota2130.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Havertys Furniture audience
BrandAffinityCategory
Bachelor of Business Administration42.88×Business & Career
Google Maps3.76×Internet & Social Media
Autism Awareness8.84×Health
Outback Steakhouse6.9×Food & Beverages
Indeed.com3.78×Business & Career
Diabetes mellitus awareness5.97×Health
Capital One3.17×Business & Career
Singer-songwriter2.88×Music & Radio
Microblogging6.07×Technology & Electronics
Home Office10×Business & Career
Crate & Barrel6.56×Home & Garden
Non-fiction books4.67×Literature
Enterprise Rent-A-Car3.39×Cars & Mobility
Apple Store4.36×Shopping
IKEA2.35×Home & Garden
Toshiba15.24×Technology & Electronics
Musical theatre2.65×Movies & TV
Kitchenware2.93×Home & Garden
Income tax6.33×Business & Career
Summer vacation3.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Havertys Furniture audience
TraitClusterScore
IndulgenceJOY2.11
Quality AwarenessPREMIUM1.8
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.39
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Havertys Furniture
CountryShare
United States98.6%
United Kingdom0.6%
Australia0.4%

See Havertys Furniture audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Havertys Furniture have in United States?

Havertys Furniture has an estimated audience of 1,537,631 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Havertys Furniture fans?

70.4% of Havertys Furniture fans are female, 29.6% are male, with an average age of 39.3 years.

Which brands do Havertys Furniture fans like most?

Havertys Furniture fans show strongest brand affinity for Bachelor of Business Administration (42.88×), Google Maps (3.76×), and Autism Awareness (8.84×) over the country average.

Where do Havertys Furniture fans live in United States?

Havertys Furniture fans in United States are most concentrated in Florida (reach 397,969), Texas (reach 273,676), and Georgia (reach 189,517). These three regions account for the largest share of the active audience.

What other brands do Havertys Furniture fans also like?

Beyond Havertys Furniture itself, the audience over-indexes on Google Maps (3.76×), Autism Awareness (8.84×), Outback Steakhouse (6.9×), and Indeed.com (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Havertys Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.