Rascasse Audience Intelligence

Havertys Furniture Target Market in United States

A data profile of the people who buy, follow and care about Havertys Furniture in United States — modelled from more than twelve digital signal sources. Havertys Furniture has an estimated audience of 1,564,473 people in United States.

#15among Furniture in United States#1785among Brand in United States#920in Home & Garden

The average Havertys Furniture fan in United States is 39.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Outback Steakhouse, QVC, Mortgage loans, with strongest over-indexing on Outback Steakhouse (8.4× the country average).

Demographically, the Havertys Furniture audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Havertys Furniture fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Havertys Furniture profile in United States.

Audience size
1.6M
in United States
Gender
70.4%♀
29.6% male
Age
39.3
average years
Country rank
#17203
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Havertys Furniture

70.4% are female, 29.6% are male, average age 39.3.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Havertys Furniture audience in United States
MetricValue
Female70.4%
Male29.6%
Average age39.3
Estimated audience size1,564,473
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Havertys Furniture audience in United States
Age bracketShare%
16-1914%
20-2927%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Havertys Furniture audience comes from United States.

Worldwide audience distribution share by country for Havertys Furniture
CountryShare
United States99.2%
Australia0.4%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Havertys Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Havertys Furniture customers by region in United States
#RegionReachAffinity×
01South Carolina~100K5.34×
02Florida~500K4.39×
03Georgia~200K4.20×
04Alabama~90K4.18×
05North Carolina~200K3.69×
06Virginia~100K3.25×
07Tennessee~100K3.23×
08Arkansas~40K3.13×
09Kentucky~50K2.65×
10Maryland~60K2.39×
11Texas~300K2.34×
12Louisiana~40K1.93×
13Indiana~40K1.47×
14Mississippi~20K1.24×
15Missouri~30K1.21×
16Kansas~10K1.14×
17Ohio~50K1.02×
18Washington, District of Columbia~4K0.96×
19Alaska~3K0.80×
20North Dakota~3K0.80×
21Montana~3K0.79×
22South Dakota~3K0.78×
23Vermont~2K0.77×
24Idaho~6K0.74×
25Hawaii~5K0.72×
26Rhode Island~3K0.66×
27Maine~3K0.59×
28New Hampshire~4K0.58×
29Nebraska~4K0.57×
30Delaware~2K0.57×
31Utah~7K0.54×
32West Virginia~4K0.52×
33New Mexico~4K0.51×
34Oregon~9K0.49×
35Nevada~7K0.48×
36Iowa~6K0.47×
37Oklahoma~7K0.39×
38Connecticut~6K0.39×
39Wisconsin~9K0.38×
40Minnesota~7K0.34×
41Washington~10K0.32×
42Arizona~10K0.30×
43Colorado~7K0.29×
44Massachusetts~8K0.27×
45Michigan~10K0.25×
46New Jersey~9K0.24×
47Pennsylvania~10K0.22×
48Illinois~10K0.21×
49New York~20K0.18×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Havertys Furniture, United States
0.13×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Havertys Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Havertys Furniture audience
#·InterestCategoryAffinity×
01Zara HomeHome & Garden12.24×
02Home OfficeBusiness & Career10.41×
03Outback SteakhouseFood & Beverages8.40×
04Maison MargielaFashion & Accessoires8.36×
05QVCMovies & TV7.68×
06Single-family detached homeHome & Garden6.78×
07HouzzHome & Garden6.09×
08Home automationTechnology & Electronics5.39×
09Discount storesShopping4.48×
10Mortgage loansBusiness & Career4.26×
11Modern architectureArts & Culture4.18×
12FedExBusiness & Career3.81×
13First class travelTravel & Leisure3.76×
14IKEAHome & Garden3.71×
15Shopping mallsShopping3.40×
16KitchenwareHome & Garden3.02×
17FurnitureHome & Garden2.85×
18PinterestInternet & Social Media2.74×
19AirbnbTravel & Leisure2.43×
20Luxury goodsFashion & Accessoires1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Havertys Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Havertys Furniture audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.20×
Convenience OrientationPREMIUM2.58×
Quality AwarenessPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Havertys Furniture audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Risk AppetiteTHRILL0.72×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Havertys Furniture's target market in United States?

Havertys Furniture's target market in United States covers an estimated 1,564,473 people, concentrated in Florida and Texas.

02

What is the gender split and age of Havertys Furniture customers?

70.4% of the Havertys Furniture audience are female, 29.6% are male, with an average age of 39.3 years.

03

Which brands do Havertys Furniture fans like most?

Havertys Furniture fans show strongest brand affinity for Outback Steakhouse (8.4×), QVC (7.68×), and Mortgage loans (4.26×) over the country average.

04

Where do Havertys Furniture fans live in United States?

Havertys Furniture fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~300K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Havertys Furniture fans also like?

Beyond Havertys Furniture itself, the audience over-indexes on QVC (7.68×), Mortgage loans (4.26×), Discount stores (4.48×), and Furniture (2.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Havertys Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Havertys Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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