Heart of Vegas Audience in United States

Heart of Vegas has an estimated audience of 695,112 people in United States. 45.7% are female, 54.3% are male, average age 43.5. Top regions: California, Florida, Mississippi. Top brand affinities: Bingo Blitz, Mahjong, Capital One, CarGurus, Google Maps.

The average Heart of Vegas fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Mississippi. Top brand affinities include Bingo Blitz, Mahjong, Capital One, with strongest over-indexing on Bingo Blitz (96.94× the country average). Demographically, the Heart of Vegas audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Heart of Vegas fans

Demographic split for Heart of Vegas audience in United States
MetricValue
Female45.7%
Male54.3%
Average age43.5
Estimated audience size695,112

Audience persona

The typical Heart of Vegas fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bingo Blitz.

Top regions in United States

Top regions ranked by reach for Heart of Vegas in United States
RegionReachAffinity
California68,0180.89×
Florida33,9450.72×
Mississippi31,1995.45×
New York24,6390.63×
Colorado23,9142.18×
Iowa23,8324.16×
Washington21,7221.56×
Michigan20,0181.1×
Texas18,4760.31×
Minnesota17,5491.76×
Louisiana16,5231.84×
Illinois16,0020.69×
Indiana14,8761.17×
Wisconsin14,8661.42×
Pennsylvania12,8600.55×
Ohio12,8540.6×
New Jersey12,3330.7×
Georgia12,3000.57×
Arizona11,4570.81×
Missouri11,3371.01×
Alabama9,6560.99×
Tennessee9,1050.65×
Maryland8,9390.75×
Oklahoma7,6340.99×
Oregon7,3750.93×
Nevada7,3521.09×
Connecticut7,3441.05×
Massachusetts6,2980.46×
Arkansas6,0921.06×
Nebraska5,9911.72×
Kentucky5,6860.65×
Virginia4,9700.29×
New Mexico4,8391.39×
Rhode Island3,7831.71×
Utah3,4060.55×
North Carolina3,3690.16×
South Dakota3,2622.03×
Kansas2,7160.5×
New Hampshire1,7160.63×
Maine1,6370.66×
Idaho1,6290.47×
South Carolina1,5570.15×
North Dakota1,2910.9×
Montana1,0230.53×
Delaware7510.39×
West Virginia6620.2×
Hawaii6490.22×
Wyoming4560.44×
Vermont2300.19×
Washington, District of Columbia2270.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heart of Vegas audience
BrandAffinityCategory
Bingo Blitz96.94×Games
Mahjong50.41×Games
Capital One9.4×Business & Career
CarGurus13.22×Cars & Mobility
Google Maps7.31×Internet & Social Media
Indeed.com7.61×Business & Career
Pierce Brosnan22.47×Movies & TV
Chumba Casino14.98×Travel & Leisure
Bubble Shooter36.87×Games
DeviantArt10.58×Internet & Social Media
Slot machine10.28×Games
Circle K9.18×Shopping
Billy Bob Thornton11.05×Movies & TV
AccuWeather8.04×Home & Garden
MailChimp19.21×Internet & Social Media
Enterprise Rent-A-Car7.34×Cars & Mobility
Bruce Willis8.02×Movies & TV
HubSpot15.7×Internet & Social Media
Nicolas Cage12.57×Movies & TV
Bryce Dallas Howard11.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heart of Vegas audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.01
Need for SecurityCONSERVATISM0.97
Social Media UsageJOY0.92
ExtroversionTHRILL0.8

Worldwide distribution

Worldwide audience distribution share by country for Heart of Vegas
CountryShare
United States68.5%
Australia12.8%
Canada5.1%

See Heart of Vegas audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Heart of Vegas have in United States?

Heart of Vegas has an estimated audience of 695,112 people in United States, concentrated in California and Florida.

What is the gender split and age of Heart of Vegas fans?

45.7% of Heart of Vegas fans are female, 54.3% are male, with an average age of 43.5 years.

Which brands do Heart of Vegas fans like most?

Heart of Vegas fans show strongest brand affinity for Bingo Blitz (96.94×), Mahjong (50.41×), and Capital One (9.4×) over the country average.

Where do Heart of Vegas fans live in United States?

Heart of Vegas fans in United States are most concentrated in California (reach 68,018), Florida (reach 33,945), and Mississippi (reach 31,199). These three regions account for the largest share of the active audience.

What other brands do Heart of Vegas fans also like?

Beyond Heart of Vegas itself, the audience over-indexes on Mahjong (50.41×), Capital One (9.4×), CarGurus (13.22×), and Google Maps (7.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heart of Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.