Rascasse Audience Intelligence

Heart of Vegas Audience in United States

A data profile of the people who buy, follow and care about Heart of Vegas in United States — modelled from more than twelve digital signal sources. Heart of Vegas has an estimated audience of 694,586 people in United States.

#364among Video / Board Game in United States#630in Games

The average Heart of Vegas fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Mississippi, Florida.

Top brand affinities include Bingo Blitz, Slot machine, Casino games, with strongest over-indexing on Bingo Blitz (77.66× the country average).

Demographically, the Heart of Vegas audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heart of Vegas fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bingo Blitz.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heart of Vegas profile in United States.

Audience size
695K
in United States
Gender
45.7%♀
54.3% male
Age
43.5
average years
Country rank
#30072
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heart of Vegas fans

45.7% are female, 54.3% are male, average age 43.5.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Heart of Vegas audience in United States
MetricValue
Female45.7%
Male54.3%
Average age43.5
Estimated audience size694,586
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Heart of Vegas audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Heart of Vegas audience comes from United States.

Worldwide audience distribution share by country for Heart of Vegas
CountryShare
United States69.9%
Australia13.0%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heart of Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Heart of Vegas fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K4.88×
02Iowa~20K3.26×
03Hawaii~8K2.84×
04Nebraska~7K2.13×
05Louisiana~20K2.12×
06South Dakota~3K2.09×
07Colorado~20K1.83×
08New Mexico~6K1.59×
09Wisconsin~20K1.57×
10Minnesota~20K1.57×
11Rhode Island~3K1.47×
12North Dakota~2K1.37×
13Alabama~10K1.36×
14Arkansas~8K1.36×
15Washington~20K1.26×
16Indiana~10K1.17×
17Kentucky~10K1.13×
18Oklahoma~8K1.06×
19Nevada~7K1.06×
20Michigan~20K0.97×
21Connecticut~7K0.95×
22Missouri~10K0.94×
23California~70K0.89×
24Oregon~7K0.88×
25Alaska~1K0.88×
26Vermont~1K0.84×
27New Hampshire~2K0.78×
28Maine~2K0.78×
29Montana~1K0.77×
30Washington, District of Columbia~2K0.76×
31Idaho~3K0.75×
32Arizona~10K0.72×
33Delaware~1K0.72×
34West Virginia~2K0.70×
35Utah~4K0.67×
36Maryland~8K0.66×
37Kansas~4K0.66×
38Illinois~10K0.64×
39New Jersey~10K0.64×
40Tennessee~9K0.63×
41Florida~30K0.59×
42Pennsylvania~10K0.56×
43New York~20K0.55×
44Ohio~10K0.54×
45Georgia~10K0.53×
46Massachusetts~7K0.49×
47South Carolina~5K0.49×
48Virginia~6K0.38×
49North Carolina~7K0.34×
50Texas~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Heart of Vegas, United States
0.33×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heart of Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heart of Vegas audience
#·InterestCategoryAffinity×
01Bingo BlitzGames77.66×
02Mobile gamblingGames16.93×
03NairobiTravel & Leisure16.64×
04Casino gamesGames11.26×
05Slot machineGames11.06×
06Chumba CasinoTravel & Leisure10.73×
07Arcade gameGames6.55×
08GamblingGames5.44×
09Card gamesGames4.33×
10Western UnionBusiness & Career4.31×
11Game of ThronesMovies & TV4.07×
12CasinoGames3.27×
13Life insuranceBusiness & Career3.03×
14Staples (Canada)Business & Career2.84×
15Planet FitnessSports2.60×
16PowerballGames2.46×
17Breaking newsMovies & TV2.36×
18Local newsNews2.30×
19Credit cardsBusiness & Career2.00×
20InsuranceBusiness & Career1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heart of Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heart of Vegas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
Need for SecurityCONSERVATISM1.57×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heart of Vegas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heart of Vegas have in United States?

Heart of Vegas has an estimated audience of 694,586 people in United States, concentrated in California and Mississippi.

02

What is the gender split and age of Heart of Vegas fans?

45.7% of Heart of Vegas fans are female, 54.3% are male, with an average age of 43.5 years.

03

Which brands do Heart of Vegas fans like most?

Heart of Vegas fans show strongest brand affinity for Bingo Blitz (77.66×), Slot machine (11.06×), and Casino games (11.26×) over the country average.

04

Where do Heart of Vegas fans live in United States?

Heart of Vegas fans in United States are most concentrated in California (reach ~70K), Mississippi (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heart of Vegas fans also like?

Beyond Heart of Vegas itself, the audience over-indexes on Slot machine (11.06×), Casino games (11.26×), Gambling (5.44×), and Chumba Casino (10.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Heart of Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heart of Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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