Heartland Bowhunter Audience in United States

Heartland Bowhunter logo

Heartland Bowhunter has an estimated audience of 268,806 people in United States. 47.8% are female, 52.2% are male, average age 38.7. Top regions: Missouri, Kansas, Georgia. Top brand affinities: OpenTable, StubHub, Kia Sportage, Planet Fitness, Diaper bag.

The average Heartland Bowhunter fan in United States is 38.7 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Georgia. Top brand affinities include OpenTable, StubHub, Kia Sportage, with strongest over-indexing on OpenTable (29.87× the country average). Demographically, the Heartland Bowhunter audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Heartland Bowhunter fans

Demographic split for Heartland Bowhunter audience in United States
MetricValue
Female47.8%
Male52.2%
Average age38.7
Estimated audience size268,806

Audience persona

The typical Heartland Bowhunter fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for OpenTable.

Top regions in United States

Top regions ranked by reach for Heartland Bowhunter in United States
RegionReachAffinity
Missouri15,3603.54×
Kansas6,1812.92×
Georgia4,8350.58×
Pennsylvania4,7270.52×
Illinois3,9900.45×
Wisconsin3,9440.98×
Texas3,8530.17×
Michigan3,8410.55×
Ohio3,3610.41×
Indiana2,9570.6×
Minnesota2,8630.74×
Oklahoma2,7560.92×
Iowa2,5511.15×
Tennessee2,5010.46×
Mississippi2,4671.11×
New York2,4050.16×
Kentucky2,2600.67×
North Carolina2,2500.28×
Florida2,1960.12×
Arkansas2,1920.99×
Alabama2,1880.58×
Virginia2,0430.31×
Louisiana2,0370.59×
Nebraska1,8781.39×
West Virginia1,7461.39×
South Carolina1,6550.41×
Idaho1,6121.2×
Hawaii1,5401.33×
Montana1,5192.04×
South Dakota1,4992.41×
North Dakota1,4602.64×
New Hampshire1,4381.36×
California1,4250.05×
Arizona1,4240.26×
Wyoming1,4123.54×
Connecticut1,4060.52×
New Mexico1,4011.04×
Nevada1,3970.54×
Rhode Island1,3891.62×
Maine1,3881.44×
Colorado1,3790.33×
Oregon1,3790.45×
Utah1,3710.57×
Vermont1,3662.89×
Maryland1,3550.29×
New Jersey1,3520.2×
Massachusetts1,3080.25×
Washington1,2770.24×
Delaware1,2441.68×
Washington, District of Columbia8981.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heartland Bowhunter audience
BrandAffinityCategory
OpenTable29.87×Food & Beverages
StubHub11.09×Travel & Leisure
Kia Sportage18.8×Cars & Mobility
Planet Fitness3.52×Sports
Diaper bag5.32×Kids & Family
Angling7.31×Sports
Bachelor of Business Administration23.53×Business & Career
Fox News Channel1.8×Movies & TV
Honda HR-V15.07×Cars & Mobility
Diesel engine5.18×Cars & Mobility
Golf Channel3.43×Sports
Carhartt4.95×Fashion & Accessoires
Fly fishing3.88×Sports
Google Maps2.09×Internet & Social Media
Camping1.9×Travel & Leisure
Cane Corso5.65×Food & Beverages
Milwaukee Bucks3.73×Sports
Funko5.48×Kids & Family
Clarinet4.64×Music & Radio
Indeed.com2.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heartland Bowhunter audience
TraitClusterScore
PatriotismCONSERVATISM2.41
DIY MentalityTHRILL1.26
Sports ActivityPOWER1.1
Pet OwnershipJOY1.07
Risk AppetiteTHRILL1
Need for SecurityCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Heartland Bowhunter
CountryShare
United States62.3%
Canada5.8%
United Kingdom5.1%

See Heartland Bowhunter audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Heartland Bowhunter have in United States?

Heartland Bowhunter has an estimated audience of 268,806 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Heartland Bowhunter fans?

47.8% of Heartland Bowhunter fans are female, 52.2% are male, with an average age of 38.7 years.

Which brands do Heartland Bowhunter fans like most?

Heartland Bowhunter fans show strongest brand affinity for OpenTable (29.87×), StubHub (11.09×), and Kia Sportage (18.8×) over the country average.

Where do Heartland Bowhunter fans live in United States?

Heartland Bowhunter fans in United States are most concentrated in Missouri (reach 15,360), Kansas (reach 6,181), and Georgia (reach 4,835). These three regions account for the largest share of the active audience.

What other brands do Heartland Bowhunter fans also like?

Beyond Heartland Bowhunter itself, the audience over-indexes on StubHub (11.09×), Kia Sportage (18.8×), Planet Fitness (3.52×), and Diaper bag (5.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heartland Bowhunter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.