Heaven Audience in United States
Heaven has an estimated audience of 2,428,061 people in United States. 54.9% are female, 45.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Goop, Wok, Governor of Michigan.
The average Heaven fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Goop, with strongest over-indexing on Elsword (25.38× the country average). Demographically, the Heaven audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Heaven fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.7 |
| Estimated audience size | 2,428,061 |
Audience persona
The typical Heaven fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 398,518 | 1.49× |
| Texas | 241,656 | 1.16× |
| Florida | 170,601 | 1.04× |
| New York | 134,583 | 0.99× |
| Georgia | 88,048 | 1.18× |
| Pennsylvania | 85,434 | 1.04× |
| North Carolina | 80,039 | 1.1× |
| Illinois | 76,706 | 0.95× |
| Ohio | 72,711 | 0.97× |
| Virginia | 65,401 | 1.11× |
| Michigan | 61,083 | 0.96× |
| New Jersey | 58,042 | 0.94× |
| Arizona | 56,358 | 1.14× |
| Tennessee | 55,158 | 1.13× |
| Alabama | 46,428 | 1.37× |
| Indiana | 45,580 | 1.03× |
| Washington | 43,035 | 0.88× |
| Massachusetts | 42,610 | 0.89× |
| Maryland | 41,717 | 1× |
| South Carolina | 38,830 | 1.06× |
| Missouri | 37,812 | 0.97× |
| Nevada | 37,690 | 1.6× |
| Louisiana | 35,155 | 1.12× |
| Kentucky | 33,256 | 1.09× |
| Colorado | 33,216 | 0.87× |
| Wisconsin | 33,045 | 0.9× |
| Minnesota | 30,729 | 0.88× |
| Oklahoma | 29,066 | 1.08× |
| Hawaii | 24,552 | 2.35× |
| Mississippi | 23,776 | 1.19× |
| Connecticut | 23,392 | 0.96× |
| Oregon | 22,858 | 0.82× |
| Arkansas | 21,123 | 1.06× |
| Iowa | 19,732 | 0.99× |
| Kansas | 17,544 | 0.92× |
| Utah | 16,833 | 0.77× |
| West Virginia | 11,754 | 1.04× |
| New Mexico | 10,797 | 0.89× |
| Nebraska | 10,158 | 0.83× |
| Idaho | 9,875 | 0.81× |
| New Hampshire | 8,205 | 0.86× |
| Maine | 6,256 | 0.72× |
| Rhode Island | 6,199 | 0.8× |
| Delaware | 5,556 | 0.83× |
| Washington, District of Columbia | 5,526 | 0.76× |
| Montana | 5,007 | 0.74× |
| Alaska | 4,704 | 0.91× |
| South Dakota | 4,493 | 0.8× |
| North Dakota | 3,705 | 0.74× |
| Vermont | 2,646 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.38× | Games |
| Israel | 2.66× | Travel & Leisure |
| Goop | 3.99× | Internet & Social Media |
| Wok | 3.54× | Food & Beverages |
| Governor of Michigan | 3.88× | Politics & Society |
| Japanese domestic market | 2.47× | Politics & Society |
| Grinch | 1.94× | Movies & TV |
| Vocal harmony | 2.17× | Music & Radio |
| Google Home | 2.85× | Technology & Electronics |
| headspace | 4.05× | Health |
| Jeep Wagoneer | 2.47× | Cars & Mobility |
| Cam Ward | 1.64× | Sports |
| Fairy godmother | 3.12× | Literature |
| Hibachi | 3.25× | Food & Beverages |
| Grace Slick | 3.37× | Music & Radio |
| Home staging | 2.02× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.29× | Cars & Mobility |
| Hocus Pocus | 1.71× | Movies & TV |
| Cherish (group) | 3.83× | Music & Radio |
| Stamp collecting | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.1 |
| Sustainability | BALANCE | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 15.2% |
| Japan | 11.8% |
See Heaven audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does Heaven have in United States?
Heaven has an estimated audience of 2,428,061 people in United States, concentrated in California and Texas.
What is the gender split and age of Heaven fans?
54.9% of Heaven fans are female, 45.1% are male, with an average age of 40.7 years.
Which brands do Heaven fans like most?
Heaven fans show strongest brand affinity for Elsword (25.38×), Israel (2.66×), and Goop (3.99×) over the country average.
Where do Heaven fans live in United States?
Heaven fans in United States are most concentrated in California (reach 398,518), Texas (reach 241,656), and Florida (reach 170,601). These three regions account for the largest share of the active audience.
What other brands do Heaven fans also like?
Beyond Heaven itself, the audience over-indexes on Israel (2.66×), Goop (3.99×), Wok (3.54×), and Governor of Michigan (3.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heaven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.