Rascasse Audience Intelligence

Heel (professional wrestling) Audience in United States

A data profile of the people who buy, follow and care about Heel (professional wrestling) in United States — modelled from more than twelve digital signal sources. Heel (professional wrestling) has an estimated audience of 4,240,454 people in United States.

#4171among Topic in United States#669in Sports

The average Heel (professional wrestling) fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brock Lesnar, Mila Kunis, Genetics, with strongest over-indexing on Brock Lesnar (26.73× the country average).

Demographically, the Heel (professional wrestling) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heel (professional wrestling) fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Brock Lesnar.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heel (professional wrestling) profile in United States.

Audience size
4.2M
in United States
Gender
62.5%♀
37.5% male
Age
38.8
average years
Country rank
#7651
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heel (professional wrestling) fans

62.5% are female, 37.5% are male, average age 38.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Heel (professional wrestling) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.8
Estimated audience size4,240,454
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Heel (professional wrestling) audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Heel (professional wrestling) audience comes from United States.

Worldwide audience distribution share by country for Heel (professional wrestling)
CountryShare
United States34.4%
Italy8.0%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heel (professional wrestling) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heel (professional wrestling) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.33×
02New York~300K1.32×
03Alabama~80K1.32×
04California~600K1.29×
05Louisiana~70K1.29×
06Texas~500K1.27×
07Georgia~200K1.27×
08Illinois~200K1.19×
09Washington, District of Columbia~20K1.19×
10New Jersey~100K1.17×
11Arizona~100K1.17×
12Florida~300K1.15×
13Pennsylvania~200K1.12×
14Connecticut~50K1.11×
15Mississippi~40K1.10×
16North Carolina~100K1.06×
17Virginia~100K1.05×
18Massachusetts~90K1.04×
19Tennessee~90K1.03×
20Nevada~40K1.03×
21Missouri~70K1.02×
22South Carolina~70K1.02×
23Delaware~10K1.01×
24Indiana~80K1.00×
25Arkansas~40K1.00×
26Michigan~100K0.99×
27Ohio~100K0.98×
28Oklahoma~50K0.98×
29Rhode Island~10K0.98×
30Washington~80K0.97×
31Kentucky~50K0.96×
32Nebraska~20K0.96×
33Kansas~30K0.95×
34Wisconsin~60K0.92×
35West Virginia~20K0.92×
36Hawaii~20K0.91×
37Minnesota~50K0.89×
38North Dakota~8K0.89×
39Iowa~30K0.87×
40Alaska~8K0.87×
41Utah~30K0.85×
42New Mexico~20K0.85×
43Oregon~40K0.84×
44Maine~10K0.82×
45South Dakota~8K0.80×
46Colorado~50K0.79×
47Idaho~20K0.77×
48New Hampshire~10K0.77×
49Vermont~6K0.75×
50Montana~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Heel (professional wrestling), United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heel (professional wrestling) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heel (professional wrestling) audience
#·InterestCategoryAffinity×
01Brock LesnarSports26.73×
02Cain VelasquezSports5.48×
03Mila KunisMovies & TV4.83×
04GoodreadsLiterature2.45×
05EventbriteTravel & Leisure2.27×
06Bored PandaInternet & Social Media2.11×
07Dexter (TV series)Movies & TV2.10×
08San Francisco 49ersSports2.08×
09AMC (TV channel)Movies & TV1.93×
10HormoneHealth1.84×
11BlanketHome & Garden1.83×
12Non-alcoholic beverageFood & Beverages1.82×
13Real propertyHome & Garden1.68×
14AudiobookLiterature1.65×
15BestsellerLiterature1.64×
16Little CaesarsFood & Beverages1.60×
17Made in USABusiness & Career1.58×
18GeneticsKids & Family1.55×
19O'Reilly Auto PartsCars & Mobility1.52×
20Valentine's DayKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heel (professional wrestling) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heel (professional wrestling) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
IndividualismJOY1.32×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heel (professional wrestling) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
Social Media UsageJOY0.75×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heel (professional wrestling) have in United States?

Heel (professional wrestling) has an estimated audience of 4,240,454 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heel (professional wrestling) fans?

62.5% of Heel (professional wrestling) fans are female, 37.5% are male, with an average age of 38.8 years.

03

Which brands do Heel (professional wrestling) fans like most?

Heel (professional wrestling) fans show strongest brand affinity for Brock Lesnar (26.73×), Mila Kunis (4.83×), and Genetics (1.55×) over the country average.

04

Where do Heel (professional wrestling) fans live in United States?

Heel (professional wrestling) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Heel (professional wrestling) fans also like?

Beyond Heel (professional wrestling) itself, the audience over-indexes on Mila Kunis (4.83×), Genetics (1.55×), Real property (1.68×), and Little Caesars (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Heel (professional wrestling) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heel (professional wrestling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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