Hierarchy Audience in United States

Hierarchy logo

Hierarchy has an estimated audience of 3,620,538 people in United States. 39.2% are female, 60.8% are male, average age 49.4. Top regions: California, Texas, Florida. Top brand affinities: Pillow, 3D printing, Enfamil, Northrop Grumman, MK.

The average Hierarchy fan in United States is 49.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, 3D printing, Enfamil, with strongest over-indexing on Pillow (1.76× the country average). Demographically, the Hierarchy audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Hierarchy fans

Demographic split for Hierarchy audience in United States
MetricValue
Female39.2%
Male60.8%
Average age49.4
Estimated audience size3,620,538

Audience persona

The typical Hierarchy fan in United States is more male, around 49.4 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Hierarchy in United States
RegionReachAffinity
California625,3101.57×
Texas422,2321.36×
Florida280,1671.14×
New York259,5321.28×
Illinois137,1531.14×
Georgia134,9381.21×
North Carolina120,4511.11×
Pennsylvania115,7940.95×
Virginia114,6161.3×
Washington105,7491.46×
New Jersey103,3401.12×
Ohio99,1750.89×
Michigan90,7500.96×
Massachusetts84,2081.18×
Arizona79,5261.08×
Maryland75,6481.22×
Tennessee69,0510.95×
Indiana61,1180.92×
Colorado57,6371.01×
Minnesota54,0621.04×
Missouri53,9530.92×
Oregon48,7801.18×
South Carolina48,0180.88×
Wisconsin46,6210.86×
Alabama44,8970.89×
Louisiana42,1800.9×
Oklahoma36,5960.91×
Kentucky36,3790.8×
Nevada35,7821.02×
Connecticut34,6640.95×
Utah33,7811.04×
Arkansas28,6950.96×
Mississippi27,7270.93×
Kansas26,6580.93×
Iowa24,9480.84×
Hawaii23,0581.48×
Nebraska16,1540.89×
Idaho16,0830.89×
New Mexico16,0690.89×
Washington, District of Columbia13,3271.22×
West Virginia12,7030.75×
New Hampshire11,6970.82×
Rhode Island10,6200.92×
Maine9,6820.75×
Delaware9,3640.94×
Alaska7,4490.96×
Montana6,9770.69×
South Dakota5,9820.71×
North Dakota5,7020.77×
Vermont4,9930.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hierarchy audience
BrandAffinityCategory
Pillow1.76×Home & Garden
3D printing1.97×Technology & Electronics
Enfamil4.75×Kids & Family
Northrop Grumman2.64×Business & Career
MK1.65×Music & Radio
Winemaking1.54×Food & Beverages
Al Ahly SC2.15×Sports
Diane Sawyer2×Movies & TV
Kingdom of Judah1.63×Politics & Society
Israeli cuisine1.96×Food & Beverages
Jbc6.52×Kids & Family
Fast Five1.51×Movies & TV
The Godfather Part II2.43×Movies & TV
Parma1.82×Travel & Leisure
Islamic eschatology2.01×Politics & Society
Cachorros1.65×Pets & Animals
Cachaça2.53×Food & Beverages
Tabriz6.87×Travel & Leisure
Assisi1.93×Travel & Leisure
Generation Iron2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hierarchy audience
TraitClusterScore
TraditionCONSERVATISM2.87
IndividualismJOY2.1
Family OrientationCONSERVATISM1.8
Community OrientationOPEN1.47
SpiritualityBALANCE1.31
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hierarchy
CountryShare
United States62.0%
Brazil7.9%
Japan5.1%

See Hierarchy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Hierarchy have in United States?

Hierarchy has an estimated audience of 3,620,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Hierarchy fans?

39.2% of Hierarchy fans are female, 60.8% are male, with an average age of 49.4 years.

Which brands do Hierarchy fans like most?

Hierarchy fans show strongest brand affinity for Pillow (1.76×), 3D printing (1.97×), and Enfamil (4.75×) over the country average.

Where do Hierarchy fans live in United States?

Hierarchy fans in United States are most concentrated in California (reach 625,310), Texas (reach 422,232), and Florida (reach 280,167). These three regions account for the largest share of the active audience.

What other brands do Hierarchy fans also like?

Beyond Hierarchy itself, the audience over-indexes on 3D printing (1.97×), Enfamil (4.75×), Northrop Grumman (2.64×), and MK (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hierarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.