Rascasse Audience Intelligence

Hillsborough County, Florida Audience in United States

A data profile of the people who buy, follow and care about Hillsborough County, Florida in United States — modelled from more than twelve digital signal sources. Hillsborough County, Florida has an estimated audience of 1,760,938 people in United States.

#1264among POI in United States#1213in Travel & Leisure

The average Hillsborough County, Florida fan in United States is 41.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Tampa Bay Rays, Bob Evans, City car, with strongest over-indexing on Tampa Bay Rays (16.86× the country average).

Demographically, the Hillsborough County, Florida audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hillsborough County, Florida fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Rays.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hillsborough County, Florida profile in United States.

Audience size
1.8M
in United States
Gender
61.9%♀
38.1% male
Age
41.0
average years
Country rank
#15724
POI in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hillsborough County, Florida fans

61.9% are female, 38.1% are male, average age 41.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Hillsborough County, Florida audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.0
Estimated audience size1,760,938
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Hillsborough County, Florida audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

98.3%

of the worldwide Hillsborough County, Florida audience comes from United States.

Worldwide audience distribution share by country for Hillsborough County, Florida
CountryShare
United States98.3%
United Kingdom1.4%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hillsborough County, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Hillsborough County, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~500K4.22×
02Georgia~80K1.44×
03Ohio~70K1.24×
04Alabama~30K1.20×
05Tennessee~40K1.16×
06New Hampshire~8K1.12×
07Kentucky~20K1.10×
08Indiana~30K1.07×
09Missouri~30K1.07×
10North Carolina~60K1.06×
11Alaska~4K1.06×
12Washington, District of Columbia~6K1.05×
13Vermont~3K1.05×
14West Virginia~8K1.02×
15South Dakota~4K1.02×
16North Dakota~4K1.02×
17Virginia~40K1.01×
18South Carolina~30K1.01×
19Maine~6K1.01×
20Massachusetts~30K1.00×
21Rhode Island~6K0.99×
22Montana~5K0.99×
23Delaware~5K0.99×
24Kansas~10K0.98×
25Louisiana~20K0.97×
26Arkansas~10K0.97×
27Nebraska~9K0.97×
28New Jersey~40K0.96×
29Mississippi~10K0.96×
30Hawaii~7K0.96×
31Connecticut~20K0.95×
32Iowa~10K0.95×
33Idaho~8K0.95×
34New Mexico~8K0.95×
35Oklahoma~20K0.94×
36Utah~10K0.91×
37Illinois~50K0.90×
38Minnesota~20K0.90×
39Oregon~20K0.90×
40Nevada~20K0.90×
41Wisconsin~20K0.89×
42Michigan~40K0.88×
43Maryland~30K0.88×
44Colorado~20K0.88×
45New York~80K0.85×
46Arizona~30K0.85×
47Pennsylvania~50K0.83×
48Washington~30K0.82×
49Texas~100K0.79×
50California~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Hillsborough County, Florida, United States
0.56×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hillsborough County, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hillsborough County, Florida audience
#·InterestCategoryAffinity×
01Tampa Bay RaysSports16.86×
02Bob EvansFood & Beverages16.86×
03Calgary FlamesSports16.86×
04Bauer HockeySports16.86×
05City carCars & Mobility13.38×
06Maryland Terrapins men's basketballSports12.36×
07CitroënCars & Mobility11.01×
08Škoda AutoCars & Mobility10.87×
09PeugeotCars & Mobility10.49×
10Tampa Bay LightningSports10.16×
11Stitch!Movies & TV9.64×
12Sharon OsbourneMovies & TV7.85×
13Sidney CrosbySports7.75×
14Ben StillerMovies & TV7.52×
15Seattle MarinersSports7.28×
16Touring motorcycleCars & Mobility5.36×
17World SeriesSports4.94×
18Aaron RodgersSports3.75×
19Solar energyHome & Garden2.56×
20Google MapsInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hillsborough County, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hillsborough County, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Convenience OrientationPREMIUM1.46×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hillsborough County, Florida audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hillsborough County, Florida have in United States?

Hillsborough County, Florida has an estimated audience of 1,760,938 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Hillsborough County, Florida fans?

61.9% of Hillsborough County, Florida fans are female, 38.1% are male, with an average age of 41.0 years.

03

Which brands do Hillsborough County, Florida fans like most?

Hillsborough County, Florida fans show strongest brand affinity for Tampa Bay Rays (16.86×), Bob Evans (16.86×), and City car (13.38×) over the country average.

04

Where do Hillsborough County, Florida fans live in United States?

Hillsborough County, Florida fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hillsborough County, Florida fans also like?

Beyond Hillsborough County, Florida itself, the audience over-indexes on Bob Evans (16.86×), City car (13.38×), Seattle Mariners (7.28×), and Stitch! (9.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hillsborough County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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