Hillsborough County, Florida Audience in United States

Hillsborough County, Florida has an estimated audience of 1,760,938 people in United States. 61.9% are female, 38.1% are male, average age 41.0. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Ben Stiller, Aaron Rodgers, Microblogging.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Ben Stiller, with strongest over-indexing on Autism Awareness (14.95× the country average). Demographically, the Hillsborough County, Florida audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Hillsborough County, Florida fans

Demographic split for Hillsborough County, Florida audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.0
Estimated audience size1,760,938

Audience persona

The typical Hillsborough County, Florida fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hillsborough County, Florida audience
BrandAffinityCategory
Autism Awareness14.95×Health
Diabetes mellitus awareness9.88×Health
Ben Stiller16.86×Movies & TV
Aaron Rodgers7.59×Sports
Microblogging10.14×Technology & Electronics
Singer-songwriter4.52×Music & Radio
Tampa Bay Rays14.16×Sports
Income tax10.5×Business & Career
Bob Evans12.75×Food & Beverages
City car11.19×Cars & Mobility
Kia Sportage16.86×Cars & Mobility
Peugeot13.31×Cars & Mobility
Stitch!7.18×Movies & TV
Seattle Mariners5.26×Sports
Škoda Auto14.85×Cars & Mobility
Calgary Flames16.86×Sports
Tampa Bay Buccaneers5.06×Sports
Sharon Osbourne7.53×Movies & TV
Honda HR-V15.84×Cars & Mobility
Tampa Bay Lightning8.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hillsborough County, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.58
Family OrientationCONSERVATISM1.44
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.11
Quality AwarenessPREMIUM1.11
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Hillsborough County, Florida
CountryShare
United States98.3%
United Kingdom1.4%
Germany0.1%

See Hillsborough County, Florida audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hillsborough County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.