Hillsborough County, Florida Audience in United States

Hillsborough County, Florida logo

Hillsborough County, Florida has an estimated audience of 1,760,938 people in United States. 61.9% are female, 38.1% are male, average age 41.0. Top brand affinities: Pro-Ject, Elsword, Totally Spies!, Rajasthan, Nationality.

Top brand affinities include Pro-Ject, Elsword, Totally Spies!, with strongest over-indexing on Pro-Ject (6.29× the country average). Demographically, the Hillsborough County, Florida audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Hillsborough County, Florida fans

Demographic split for Hillsborough County, Florida audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.0
Estimated audience size1,760,938

Audience persona

The typical Hillsborough County, Florida fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hillsborough County, Florida audience
BrandAffinityCategory
Pro-Ject6.29×Music & Radio
Elsword16.86×Games
Totally Spies!12.92×Movies & TV
Rajasthan16.86×Travel & Leisure
Nationality2.05×Politics & Society
Israel1.81×Travel & Leisure
Caesarea16.86×Travel & Leisure
N1 road (South Africa)2.62×Travel & Leisure
Ember.js14.16×Technology & Electronics
Khulna University16.86×Business & Career
Kevin Carroll14.12×Movies & TV
Keith Stanfield3.74×Movies & TV
Academy Award for Best Original Score9.76×Movies & TV
UK garage3.01×Music & Radio
JDSU1.66×Business & Career
Hog Hunting1.81×Sports
Home staging2.72×Home & Garden
Captain America (1990 film)2.34×Movies & TV
Monmouth County, New Jersey4.73×Travel & Leisure
Eden Lake3.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hillsborough County, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.58
Family OrientationCONSERVATISM1.44
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.11
Quality AwarenessPREMIUM1.11
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Hillsborough County, Florida
CountryShare
United States98.3%
United Kingdom1.4%
Germany0.1%

See Hillsborough County, Florida audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hillsborough County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.