Rascasse Audience Intelligence

Hive (game) Audience in United States

A data profile of the people who buy, follow and care about Hive (game) in United States — modelled from more than twelve digital signal sources. Hive (game) has an estimated audience of 321,394 people in United States.

#21among Board game in United States#717among Video / Board Game in United States#1077in Games

The average Hive (game) fan in United States is 28.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic: The Gathering, Zootopia, Monsters, with strongest over-indexing on Magic: The Gathering (13.56× the country average).

Demographically, the Hive (game) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hive (game) fan in United States is more male, around 28.4 years old, with strong Individualism tendencies and a notable affinity for Magic: The Gathering.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hive (game) profile in United States.

Audience size
321K
in United States
Gender
26.1%♀
73.9% male
Age
28.4
average years
Country rank
#46630
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hive (game) fans

26.1% are female, 73.9% are male, average age 28.4.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Hive (game) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age28.4
Estimated audience size321,394
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Hive (game) audience in United States
Age bracketShare%
16-1936%
20-2939%
30-3920%
40-496%
50+0%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Hive (game) audience comes from United States.

Worldwide audience distribution share by country for Hive (game)
CountryShare
Japan17.2%
United States14.4%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hive (game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hive (game) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~8K1.33×
02Hawaii~2K1.33×
03Oklahoma~5K1.29×
04California~40K1.22×
05Pennsylvania~10K1.18×
06Kansas~3K1.15×
07Maine~1K1.15×
08Missouri~6K1.14×
09Iowa~3K1.12×
10Arkansas~3K1.11×
11Texas~30K1.09×
12Alaska<1K1.08×
13Arizona~7K1.07×
14Illinois~10K1.03×
15Michigan~9K1.03×
16Washington~7K1.03×
17Alabama~5K1.03×
18Tennessee~7K1.02×
19Kentucky~4K1.02×
20South Dakota<1K1.02×
21Virginia~8K1.01×
22Minnesota~5K1.01×
23Oregon~4K1.01×
24West Virginia~2K1.00×
25North Carolina~10K0.99×
26Nebraska~2K0.99×
27New York~20K0.98×
28North Dakota<1K0.98×
29Georgia~10K0.97×
30Ohio~10K0.97×
31Wisconsin~5K0.97×
32Nevada~3K0.97×
33Massachusetts~6K0.96×
34Louisiana~4K0.96×
35Utah~3K0.96×
36Maryland~5K0.95×
37Connecticut~3K0.95×
38Florida~20K0.93×
39New Jersey~8K0.93×
40Idaho~2K0.91×
41South Carolina~4K0.90×
42Vermont<1K0.90×
43Mississippi~2K0.89×
44New Hampshire~1K0.88×
45Rhode Island<1K0.87×
46New Mexico~1K0.85×
47Delaware<1K0.85×
48Washington, District of Columbia<1K0.82×
49Colorado~4K0.80×
50Montana<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Hive (game), United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hive (game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hive (game) audience
#·InterestCategoryAffinity×
01Magic: The GatheringGames13.56×
02ZootopiaMovies & TV13.56×
03MonstersMovies & TV8.93×
04Margot RobbieMovies & TV4.96×
05Collectible card gameGames4.25×
06Virtual realityTechnology & Electronics3.87×
07Card gamesGames3.58×
08PokémonGames3.12×
09RedditInternet & Social Media2.94×
10Horror moviesMovies & TV2.11×
11SubwayFood & Beverages2.03×
12Burger KingFood & Beverages1.99×
13McDonald'sFood & Beverages1.82×
14EBayShopping1.81×
15Donald TrumpPolitics & Society1.76×
16XInternet & Social Media1.63×
17ReligionBusiness & Career1.62×
18SmartphonesTechnology & Electronics1.58×
19Alcoholic beveragesFood & Beverages1.55×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hive (game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hive (game) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.64×
PatriotismCONSERVATISM1.60×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hive (game) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hive (game) have in United States?

Hive (game) has an estimated audience of 321,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hive (game) fans?

26.1% of Hive (game) fans are female, 73.9% are male, with an average age of 28.4 years.

03

Which brands do Hive (game) fans like most?

Hive (game) fans show strongest brand affinity for Magic: The Gathering (13.56×), Zootopia (13.56×), and Monsters (8.93×) over the country average.

04

Where do Hive (game) fans live in United States?

Hive (game) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hive (game) fans also like?

Beyond Hive (game) itself, the audience over-indexes on Zootopia (13.56×), Monsters (8.93×), Reddit (2.94×), and Card games (3.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Board game audiences in United States

See Hive (game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hive (game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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