Hive (game) Audience in United States

Hive (game) logo

Hive (game) has an estimated audience of 330,117 people in United States. 26.1% are female, 73.9% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Combat sport, Vocal harmony, Grinch, Urban Outfitters.

The average Hive (game) fan in United States is 28.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Combat sport, Vocal harmony, with strongest over-indexing on Lulu 黃路梓茵 (3.59× the country average). Demographically, the Hive (game) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Hive (game) fans

Demographic split for Hive (game) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age28.4
Estimated audience size330,117

Audience persona

The typical Hive (game) fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hive (game) in United States
RegionReachAffinity
California46,2781.27×
Texas32,6311.15×
Florida21,2630.95×
New York18,8271.02×
Pennsylvania12,2731.1×
Illinois12,0131.09×
Georgia10,4061.02×
North Carolina10,3661.04×
Ohio10,0370.99×
Michigan9,1231.06×
Virginia8,4481.05×
New Jersey8,1010.96×
Indiana7,6651.27×
Arizona7,3331.09×
Washington7,1301.08×
Tennessee6,7971.03×
Massachusetts6,4570.99×
Missouri6,1541.16×
Maryland5,4800.97×
Wisconsin4,9541×
Oklahoma4,8071.31×
Minnesota4,7791.01×
Alabama4,7291.03×
South Carolina4,6260.93×
Colorado4,2240.81×
Kentucky4,2041.02×
Louisiana4,1290.97×
Oregon3,8281.01×
Connecticut3,1970.97×
Nevada3,0890.97×
Arkansas3,0201.11×
Iowa3,0191.11×
Kansas3,0021.15×
Utah2,8680.97×
Mississippi2,3220.85×
Hawaii1,8941.33×
Nebraska1,5710.95×
Idaho1,4690.89×
West Virginia1,4380.94×
New Mexico1,3700.83×
Maine1,3541.15×
New Hampshire1,1190.86×
Rhode Island8950.85×
Washington, District of Columbia8100.82×
Delaware7460.82×
South Dakota7170.94×
Alaska6980.99×
Montana6960.76×
North Dakota6140.91×
Vermont4850.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hive (game) audience
BrandAffinityCategory
Lulu 黃路梓茵3.59×Movies & TV
Combat sport1.8×Sports
Vocal harmony4.61×Music & Radio
Grinch3.65×Movies & TV
Urban Outfitters1.59×Shopping
Elsword13.56×Games
Product design1.56×Business & Career
Goop3.97×Internet & Social Media
Home Delivery2.26×Food & Beverages
Google Photos1.78×Technology & Electronics
Home staging3.72×Home & Garden
3D printing1.67×Technology & Electronics
Nebraska Cornhuskers5.34×Sports
JDSU1.76×Business & Career
Personalised Gifts2.51×Home & Garden
Wok3.59×Food & Beverages
Wikia1.78×Internet & Social Media
Monogram1.9×Home & Garden
La Jolla4.47×Travel & Leisure
Governor of Michigan3.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hive (game) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.27
IndividualismJOY1.23
Social Media UsageJOY1.21
Early Adopter MentalityPOWER1.2
PatriotismCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Hive (game)
CountryShare
Japan17.1%
United States14.9%
United Kingdom13.0%

See Hive (game) audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Hive (game) have in United States?

Hive (game) has an estimated audience of 330,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Hive (game) fans?

26.1% of Hive (game) fans are female, 73.9% are male, with an average age of 28.4 years.

Which brands do Hive (game) fans like most?

Hive (game) fans show strongest brand affinity for Lulu 黃路梓茵 (3.59×), Combat sport (1.8×), and Vocal harmony (4.61×) over the country average.

Where do Hive (game) fans live in United States?

Hive (game) fans in United States are most concentrated in California (reach 46,278), Texas (reach 32,631), and Florida (reach 21,263). These three regions account for the largest share of the active audience.

What other brands do Hive (game) fans also like?

Beyond Hive (game) itself, the audience over-indexes on Combat sport (1.8×), Vocal harmony (4.61×), Grinch (3.65×), and Urban Outfitters (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hive (game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.