Rascasse Audience Intelligence

Hoda Kotb Audience in United States

A data profile of the people who buy, follow and care about Hoda Kotb in United States — modelled from more than twelve digital signal sources. Hoda Kotb has an estimated audience of 1,656,724 people in United States.

#68among TV personality in United States#3213among Person in United States#2681in Movies & TV

The average Hoda Kotb fan in United States is 47.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include QVC, Pinterest, Weather forecasting, with strongest over-indexing on QVC (14.81× the country average).

Demographically, the Hoda Kotb audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoda Kotb fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoda Kotb profile in United States.

Audience size
1.7M
in United States
Gender
87.0%♀
13.0% male
Age
47.7
average years
Country rank
#16471
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoda Kotb fans

87.0% are female, 13.0% are male, average age 47.7.

Fig. 02

Gender split

87.0%
Female
13.0%
Male
Demographic split for Hoda Kotb audience in United States
MetricValue
Female87.0%
Male13.0%
Average age47.7
Estimated audience size1,656,724
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Hoda Kotb audience in United States
Age bracketShare%
16-197%
20-299%
30-3917%
40-4926%
50+42%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Hoda Kotb audience comes from United States.

Worldwide audience distribution share by country for Hoda Kotb
CountryShare
United States89.2%
Canada4.2%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoda Kotb audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoda Kotb fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.64×
02Rhode Island~8K1.48×
03Kentucky~30K1.46×
04Connecticut~30K1.45×
05Virginia~60K1.40×
06Maine~8K1.35×
07Iowa~20K1.29×
08New York~100K1.26×
09Maryland~40K1.22×
10New Jersey~50K1.21×
11Pennsylvania~70K1.19×
12South Carolina~30K1.19×
13Louisiana~30K1.19×
14Ohio~60K1.18×
15Missouri~30K1.16×
16Washington, District of Columbia~6K1.15×
17Mississippi~20K1.14×
18Delaware~5K1.13×
19Massachusetts~40K1.12×
20North Carolina~60K1.10×
21Tennessee~40K1.10×
22Indiana~30K1.09×
23Michigan~50K1.06×
24Minnesota~30K1.03×
25Alabama~20K1.01×
26Illinois~60K1.00×
27Wisconsin~30K1.00×
28North Dakota~4K1.00×
29Oklahoma~20K0.98×
30Vermont~3K0.96×
31Florida~100K0.92×
32Kansas~10K0.90×
33Nebraska~8K0.89×
34Georgia~50K0.88×
35Arkansas~10K0.85×
36Idaho~7K0.83×
37New Hampshire~6K0.82×
38New Mexico~7K0.80×
39Colorado~20K0.78×
40Montana~4K0.75×
41South Dakota~3K0.75×
42Texas~100K0.74×
43Oregon~10K0.74×
44Washington~30K0.72×
45Arizona~20K0.69×
46Nevada~10K0.65×
47Utah~10K0.65×
48Hawaii~5K0.64×
49Alaska~2K0.62×
50California~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Hoda Kotb, United States
0.61×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoda Kotb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoda Kotb audience
#·InterestCategoryAffinity×
01QVCMovies & TV14.81×
02Elderly careHealth9.95×
03Weather forecastingHome & Garden8.18×
04Garden centreHome & Garden7.08×
05FedExBusiness & Career5.54×
06Breakfast televisionMovies & TV5.39×
07Discount storesShopping5.08×
08Robert RedfordMovies & TV4.78×
09Tabloid (newspaper format)Literature4.54×
10Sustainable energyHome & Garden4.07×
11PinterestInternet & Social Media3.93×
12Mortgage loansBusiness & Career3.62×
13Shopping mallsShopping3.59×
14TV talkshowsMovies & TV3.31×
15Cancer awarenessHealth2.95×
16TMZInternet & Social Media2.50×
17Organic foodFood & Beverages2.49×
18AirbnbTravel & Leisure2.45×
19FurnitureHome & Garden2.30×
20McDonald'sFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoda Kotb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoda Kotb audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.73×
Convenience OrientationPREMIUM2.11×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoda Kotb audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoda Kotb have in United States?

Hoda Kotb has an estimated audience of 1,656,724 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hoda Kotb fans?

87.0% of Hoda Kotb fans are female, 13.0% are male, with an average age of 47.7 years.

03

Which brands do Hoda Kotb fans like most?

Hoda Kotb fans show strongest brand affinity for QVC (14.81×), Pinterest (3.93×), and Weather forecasting (8.18×) over the country average.

04

Where do Hoda Kotb fans live in United States?

Hoda Kotb fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hoda Kotb fans also like?

Beyond Hoda Kotb itself, the audience over-indexes on Pinterest (3.93×), Weather forecasting (8.18×), FedEx (5.54×), and Discount stores (5.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoda Kotb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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