Hoda Kotb Audience in United States

Hoda Kotb logo

Hoda Kotb has an estimated audience of 1,750,807 people in United States. 87.0% are female, 13.0% are male, average age 47.7. Top regions: New York, California, Texas. Top brand affinities: Whataburger, Goop, Pillow, Governor of Michigan, Wok.

The average Hoda Kotb fan in United States is 47.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Whataburger, Goop, Pillow, with strongest over-indexing on Whataburger (2.33× the country average). Demographically, the Hoda Kotb audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Hoda Kotb fans

Demographic split for Hoda Kotb audience in United States
MetricValue
Female87.0%
Male13.0%
Average age47.7
Estimated audience size1,750,807

Audience persona

The typical Hoda Kotb fan in United States is more female, around 47.7 years old, with strong Design Affinity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Hoda Kotb in United States
RegionReachAffinity
New York129,3061.32×
California124,9610.65×
Texas122,3630.81×
Florida106,0530.89×
Pennsylvania72,9291.24×
Ohio65,1141.21×
Virginia62,9591.48×
Illinois62,1021.06×
North Carolina60,5291.15×
New Jersey57,8741.3×
Michigan51,0701.12×
Georgia48,3150.9×
Massachusetts39,7971.15×
Tennessee39,5701.13×
Maryland37,3391.24×
Indiana35,7071.12×
Missouri33,3001.18×
South Carolina32,0481.22×
Kentucky31,1331.42×
Louisiana27,0471.2×
Minnesota26,6661.06×
Wisconsin26,6121.01×
Washington26,5780.76×
Connecticut25,4331.45×
Alabama24,1560.99×
Colorado22,3280.81×
Arizona21,0860.59×
Iowa19,0921.32×
Oklahoma18,7380.96×
Mississippi16,4241.14×
Oregon14,1440.7×
Kansas12,5750.91×
Arkansas12,2970.85×
West Virginia11,3081.39×
Utah10,3010.66×
Nevada10,2620.61×
Maine8,4981.36×
Rhode Island8,2121.47×
Nebraska7,7570.88×
Idaho6,6680.76×
New Mexico6,4400.73×
Washington, District of Columbia6,3041.2×
New Hampshire5,3340.77×
Delaware5,2581.09×
Hawaii4,5110.6×
North Dakota3,3640.94×
Montana3,2440.67×
Vermont2,7440.89×
South Dakota2,6900.66×
Alaska1,6900.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoda Kotb audience
BrandAffinityCategory
Whataburger2.33×Food & Beverages
Goop5.63×Internet & Social Media
Pillow2.03×Home & Garden
Governor of Michigan6.88×Politics & Society
Wok5.9×Food & Beverages
headspace8.04×Health
Israel1.79×Travel & Leisure
Fairy godmother6.04×Literature
Zoo Tycoon (series)14.81×Games
Google Home4.73×Technology & Electronics
Grinch2.61×Movies & TV
Cherish (group)7.02×Music & Radio
Grace Slick5.61×Music & Radio
Hibachi4.98×Food & Beverages
Historic site2.63×Arts & Culture
Vocal harmony2.71×Music & Radio
TV Fanatic5.9×Movies & TV
Hipster4.78×Politics & Society
Cryptic crossword7.6×Technology & Electronics
Mothercare1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoda Kotb audience
TraitClusterScore
Design AffinityPREMIUM1.34
CreativityOPEN1.33
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.19
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Hoda Kotb
CountryShare
United States89.7%
Canada4.1%
United Kingdom1.5%

See Hoda Kotb audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Hoda Kotb have in United States?

Hoda Kotb has an estimated audience of 1,750,807 people in United States, concentrated in New York and California.

What is the gender split and age of Hoda Kotb fans?

87.0% of Hoda Kotb fans are female, 13.0% are male, with an average age of 47.7 years.

Which brands do Hoda Kotb fans like most?

Hoda Kotb fans show strongest brand affinity for Whataburger (2.33×), Goop (5.63×), and Pillow (2.03×) over the country average.

Where do Hoda Kotb fans live in United States?

Hoda Kotb fans in United States are most concentrated in New York (reach 129,306), California (reach 124,961), and Texas (reach 122,363). These three regions account for the largest share of the active audience.

What other brands do Hoda Kotb fans also like?

Beyond Hoda Kotb itself, the audience over-indexes on Goop (5.63×), Pillow (2.03×), Governor of Michigan (6.88×), and Wok (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoda Kotb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.