Rascasse Audience Intelligence

Home Instead Senior Care Audience in United States

A data profile of the people who buy, follow and care about Home Instead Senior Care in United States — modelled from more than twelve digital signal sources. Home Instead Senior Care has an estimated audience of 760,004 people in United States.

#9728among Topic in United States#805in Health

The average Home Instead Senior Care fan in United States is 49.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Consumer Cellular, FedEx, Mortgage loans, with strongest over-indexing on Consumer Cellular (28.79× the country average).

Demographically, the Home Instead Senior Care audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Instead Senior Care fan in United States is more female, around 49.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Consumer Cellular.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Instead Senior Care profile in United States.

Audience size
760K
in United States
Gender
67.8%♀
32.2% male
Age
49.4
average years
Country rank
#28394
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Instead Senior Care fans

67.8% are female, 32.2% are male, average age 49.4.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Home Instead Senior Care audience in United States
MetricValue
Female67.8%
Male32.2%
Average age49.4
Estimated audience size760,004
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Home Instead Senior Care audience in United States
Age bracketShare%
16-199%
20-297%
30-3910%
40-4920%
50+54%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Home Instead Senior Care audience comes from United States.

Worldwide audience distribution share by country for Home Instead Senior Care
CountryShare
United States54.0%
United Kingdom25.3%
Ireland7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Instead Senior Care audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Instead Senior Care fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.73×
02Arkansas~9K1.50×
03Wyoming~2K1.40×
04Wisconsin~20K1.38×
05Alabama~10K1.36×
06Alaska~2K1.34×
07Pennsylvania~30K1.27×
08Ohio~30K1.24×
09Indiana~20K1.24×
10Tennessee~20K1.20×
11South Carolina~10K1.20×
12Nebraska~5K1.20×
13Virginia~20K1.17×
14Maine~3K1.17×
15North Carolina~30K1.13×
16Kentucky~10K1.13×
17New Hampshire~3K1.13×
18Mississippi~7K1.11×
19Colorado~10K1.07×
20Delaware~2K1.07×
21Georgia~20K1.06×
22Minnesota~10K1.06×
23Oregon~9K1.05×
24Illinois~30K1.04×
25Iowa~6K1.00×
26South Dakota~2K0.97×
27Florida~50K0.95×
28Connecticut~7K0.94×
29New Jersey~20K0.93×
30North Dakota~1K0.92×
31Kansas~5K0.90×
32Montana~2K0.90×
33Massachusetts~10K0.89×
34New Mexico~3K0.89×
35West Virginia~3K0.87×
36Rhode Island~2K0.87×
37Arizona~10K0.85×
38Texas~50K0.83×
39Washington~10K0.82×
40Missouri~10K0.82×
41Nevada~6K0.81×
42Utah~5K0.81×
43Idaho~3K0.81×
44Hawaii~3K0.81×
45Oklahoma~7K0.79×
46Washington, District of Columbia~2K0.79×
47Michigan~20K0.78×
48Maryland~10K0.77×
49California~60K0.74×
50New York~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Home Instead Senior Care, United States
0.67×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Instead Senior Care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Instead Senior Care audience
#·InterestCategoryAffinity×
01Consumer CellularTechnology & Electronics28.79×
02LavazzaFood & Beverages26.21×
03ExxonMobilCars & Mobility12.01×
04Sustainable energyHome & Garden7.41×
05FedExBusiness & Career7.07×
06Retail bankingBusiness & Career7.00×
07Online bankingBusiness & Career6.74×
08QVCMovies & TV6.59×
09Weather forecastingHome & Garden6.34×
10Renewable energyBusiness & Career6.32×
11LotteryGames6.29×
12Mortgage loansBusiness & Career5.32×
13Home automationTechnology & Electronics5.14×
14Vehicle insuranceCars & Mobility4.76×
15First class travelTravel & Leisure4.66×
16Discount storesShopping4.49×
17Shopping mallsShopping3.19×
18PinterestInternet & Social Media3.14×
19McDonald'sFood & Beverages2.72×
20FurnitureHome & Garden2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Instead Senior Care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Instead Senior Care audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
Career OrientationPOWER2.23×
SustainabilityBALANCE2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Instead Senior Care audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Early Adopter MentalityPOWER0.82×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Instead Senior Care have in United States?

Home Instead Senior Care has an estimated audience of 760,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Instead Senior Care fans?

67.8% of Home Instead Senior Care fans are female, 32.2% are male, with an average age of 49.4 years.

03

Which brands do Home Instead Senior Care fans like most?

Home Instead Senior Care fans show strongest brand affinity for Consumer Cellular (28.79×), FedEx (7.07×), and Mortgage loans (5.32×) over the country average.

04

Where do Home Instead Senior Care fans live in United States?

Home Instead Senior Care fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Home Instead Senior Care fans also like?

Beyond Home Instead Senior Care itself, the audience over-indexes on FedEx (7.07×), Mortgage loans (5.32×), Sustainable energy (7.41×), and Renewable energy (6.32×) compared to the United States average.

Appendix

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See Home Instead Senior Care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Instead Senior Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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