Home Instead Senior Care Audience in United States

Home Instead Senior Care logo

Home Instead Senior Care has an estimated audience of 760,004 people in United States. 67.8% are female, 32.2% are male, average age 49.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Stamp collecting, Redemption (theology), Historic site, Zoo Tycoon (series).

The average Home Instead Senior Care fan in United States is 49.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Stamp collecting, Redemption (theology), with strongest over-indexing on Lulu 黃路梓茵 (5.88× the country average). Demographically, the Home Instead Senior Care audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Home Instead Senior Care fans

Demographic split for Home Instead Senior Care audience in United States
MetricValue
Female67.8%
Male32.2%
Average age49.4
Estimated audience size760,004

Audience persona

The typical Home Instead Senior Care fan in United States is more female, around 49.4 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Home Instead Senior Care in United States
RegionReachAffinity
California62,2600.74×
Texas57,1480.87×
Florida50,3200.98×
Pennsylvania30,9771.21×
New York30,4240.72×
North Carolina27,8571.22×
Illinois27,3961.08×
Ohio27,2911.17×
Georgia22,5160.96×
Virginia22,1721.2×
Louisiana21,3602.18×
Indiana19,6281.41×
Tennessee19,2231.26×
Alabama16,6381.57×
Wisconsin16,5531.45×
New Jersey15,9020.82×
South Carolina15,0111.31×
Michigan14,2360.72×
Colorado13,6911.14×
Massachusetts13,6240.91×
Minnesota12,8741.18×
Arizona12,5320.81×
Kentucky12,0681.27×
Washington12,0510.79×
Arkansas11,9061.9×
Maryland9,5460.73×
Oregon9,2501.06×
Missouri8,5830.7×
Mississippi7,5561.21×
Oklahoma6,2550.74×
Iowa6,0890.97×
Connecticut5,5470.73×
Utah5,0820.75×
Kansas5,0010.83×
Nebraska4,8431.27×
New Hampshire3,7341.25×
Nevada3,3430.45×
Maine2,8081.03×
West Virginia2,7070.76×
New Mexico2,6920.71×
Delaware2,5161.2×
Wyoming2,1901.94×
Idaho2,1190.56×
Rhode Island1,5920.66×
Montana1,5870.75×
Hawaii1,5570.48×
South Dakota1,4650.83×
Vermont1,1970.9×
North Dakota1,0820.69×
Alaska9980.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Instead Senior Care audience
BrandAffinityCategory
Lulu 黃路梓茵5.88×Movies & TV
Stamp collecting9.8×Home & Garden
Redemption (theology)14.69×Politics & Society
Historic site4.39×Arts & Culture
Zoo Tycoon (series)20×Games
Fairy godmother6.53×Literature
Governor of Michigan5.73×Politics & Society
Meals on Wheels4.05×Food & Beverages
Goop3.48×Internet & Social Media
Layne Staley3.8×Music & Radio
Justice1.59×Politics & Society
Kendra Scott1.61×Fashion & Accessoires
Cam Ward2.05×Sports
Hipster4.81×Politics & Society
Wok3.17×Food & Beverages
Vocal harmony2.17×Music & Radio
Hibachi3.75×Food & Beverages
Grinch1.91×Movies & TV
Cherish (group)4.98×Music & Radio
WKRN-TV3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Instead Senior Care audience
TraitClusterScore
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.62
Family OrientationCONSERVATISM1.42
Community OrientationOPEN1.34
Price SensitivityPREMIUM1.34
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Home Instead Senior Care
CountryShare
United States54.0%
United Kingdom25.3%
Ireland7.6%

See Home Instead Senior Care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Home Instead Senior Care have in United States?

Home Instead Senior Care has an estimated audience of 760,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Instead Senior Care fans?

67.8% of Home Instead Senior Care fans are female, 32.2% are male, with an average age of 49.4 years.

Which brands do Home Instead Senior Care fans like most?

Home Instead Senior Care fans show strongest brand affinity for Lulu 黃路梓茵 (5.88×), Stamp collecting (9.8×), and Redemption (theology) (14.69×) over the country average.

Where do Home Instead Senior Care fans live in United States?

Home Instead Senior Care fans in United States are most concentrated in California (reach 62,260), Texas (reach 57,148), and Florida (reach 50,320). These three regions account for the largest share of the active audience.

What other brands do Home Instead Senior Care fans also like?

Beyond Home Instead Senior Care itself, the audience over-indexes on Stamp collecting (9.8×), Redemption (theology) (14.69×), Historic site (4.39×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Instead Senior Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.