Rascasse Audience Intelligence

HomeAdvisor Audience in United States

A data profile of the people who buy, follow and care about HomeAdvisor in United States — modelled from more than twelve digital signal sources. HomeAdvisor has an estimated audience of 74,889 people in United States.

#12among Marketplace in United States#3143among Website / Newspaper / Magazine in United States#1382in Shopping

The average HomeAdvisor fan in United States is 45.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Adele, Restaurant Depot, Toshiba, with strongest over-indexing on Adele (12.73× the country average).

Demographically, the HomeAdvisor audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HomeAdvisor fan in United States is more male, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Adele.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the HomeAdvisor profile in United States.

Audience size
75K
in United States
Gender
37.7%♀
62.3% male
Age
45.3
average years
Country rank
#87028
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HomeAdvisor

37.7% are female, 62.3% are male, average age 45.3.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for HomeAdvisor audience in United States
MetricValue
Female37.7%
Male62.3%
Average age45.3
Estimated audience size74,889
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the HomeAdvisor audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4924%
50+34%
Fig. 04

Worldwide distribution

49.1%

of the worldwide HomeAdvisor audience comes from United States.

Worldwide audience distribution share by country for HomeAdvisor
CountryShare
United States49.1%
Mexico7.9%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HomeAdvisor audience in United States is strongest.

Fig. 05

Top regions by affinity

HomeAdvisor fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire<1K1.74×
02Colorado~2K1.54×
03Florida~7K1.46×
04New Jersey~3K1.42×
05Massachusetts~2K1.40×
06Connecticut~1K1.38×
07Utah<1K1.30×
08Georgia~3K1.29×
09North Carolina~3K1.27×
10Virginia~2K1.26×
11Washington~2K1.22×
12Maryland~2K1.22×
13New York~5K1.16×
14Arizona~2K1.15×
15Delaware<1K1.10×
16Pennsylvania~3K1.07×
17South Carolina~1K1.06×
18Illinois~3K1.05×
19Oregon<1K1.03×
20Kansas<1K1.03×
21Texas~7K1.02×
22Ohio~2K1.02×
23Indiana~1K1.02×
24Michigan~2K1.01×
25Missouri~1K1.01×
26Rhode Island<1K0.98×
27Idaho<1K0.96×
28Washington, District of Columbia<1K0.96×
29Vermont<1K0.96×
30Tennessee~1K0.95×
31Maine<1K0.95×
32Alaska<1K0.95×
33North Dakota<1K0.93×
34South Dakota<1K0.92×
35California~7K0.90×
36Montana<1K0.90×
37West Virginia<1K0.89×
38Minnesota<1K0.88×
39Nevada<1K0.88×
40Alabama<1K0.87×
41Mississippi<1K0.87×
42Arkansas<1K0.87×
43Louisiana<1K0.86×
44Oklahoma<1K0.86×
45New Mexico<1K0.86×
46Nebraska<1K0.85×
47Hawaii<1K0.85×
48Kentucky<1K0.83×
49Iowa<1K0.81×
50Wisconsin<1K0.77×
Fig. 06

Affinity by region

Affinity by region — HomeAdvisor, United States
0.77×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HomeAdvisor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HomeAdvisor audience
#·InterestCategoryAffinity×
01ToshibaTechnology & Electronics16.49×
02AdeleMusic & Radio12.73×
03D. R. HortonHome & Garden12.36×
04Paul StanleyMusic & Radio11.97×
05Felicity JonesMovies & TV10.55×
06Auntie Anne'sFood & Beverages8.75×
07Restaurant DepotFood & Beverages7.80×
08Titanic (1997 film)Movies & TV7.71×
09Firestone Complete Auto CareCars & Mobility5.07×
10GreenhouseHome & Garden4.62×
11DrywallHome & Garden4.58×
12Ace HardwareHome & Garden2.64×
13The UPS StoreShopping2.49×
14Solar energyHome & Garden2.48×
15RenovationHome & Garden2.41×
16Home AppliancesHome & Garden2.28×
17MenardsHome & Garden2.21×
18AutoZoneCars & Mobility1.92×
19Mortgage loansBusiness & Career1.84×
20Hobby LobbyHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HomeAdvisor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HomeAdvisor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.50×
DIY MentalityTHRILL1.74×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HomeAdvisor audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HomeAdvisor have in United States?

HomeAdvisor has an estimated audience of 74,889 people in United States, concentrated in Florida and California.

02

What is the gender split and age of HomeAdvisor fans?

37.7% of HomeAdvisor fans are female, 62.3% are male, with an average age of 45.3 years.

03

Which brands do HomeAdvisor fans like most?

HomeAdvisor fans show strongest brand affinity for Adele (12.73×), Restaurant Depot (7.8×), and Toshiba (16.49×) over the country average.

04

Where do HomeAdvisor fans live in United States?

HomeAdvisor fans in United States are most concentrated in Florida (reach ~7K), California (reach ~7K), and Texas (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do HomeAdvisor fans also like?

Beyond HomeAdvisor itself, the audience over-indexes on Restaurant Depot (7.8×), Toshiba (16.49×), Home Appliances (2.28×), and Titanic (1997 film) (7.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See HomeAdvisor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HomeAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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