Household hardware Audience in United States
Household hardware has an estimated audience of 2,039,756 people in United States. 57.0% are female, 43.0% are male, average age 43.1. Top brand affinities: Regional styles of Mexican music, Historic site, Pillow, JDSU, MK.
Top brand affinities include Regional styles of Mexican music, Historic site, Pillow, with strongest over-indexing on Regional styles of Mexican music (8.24× the country average). Demographically, the Household hardware audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Household hardware fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.1 |
| Estimated audience size | 2,039,756 |
Audience persona
The typical Household hardware fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 8.24× | Music & Radio |
| Historic site | 7.3× | Arts & Culture |
| Pillow | 1.85× | Home & Garden |
| JDSU | 2.34× | Business & Career |
| MK | 2.63× | Music & Radio |
| Hipster | 5.54× | Politics & Society |
| South Yorkshire | 8.24× | Travel & Leisure |
| Fairy godmother | 4.17× | Literature |
| Governor of Michigan | 4.12× | Politics & Society |
| Home staging | 2.76× | Home & Garden |
| Wikia | 1.74× | Internet & Social Media |
| Englewood, New Jersey | 5.81× | Travel & Leisure |
| Mangaka | 1.85× | Literature |
| Janitor | 2.78× | Home & Garden |
| Morphine (band) | 3.5× | Music & Radio |
| Vocal harmony | 1.95× | Music & Radio |
| Goop | 2.29× | Internet & Social Media |
| Mathcore | 3.38× | Music & Radio |
| Grinch | 1.67× | Movies & TV |
| Hibachi | 3.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.12 |
| Design Affinity | PREMIUM | 2.01 |
| DIY Mentality | THRILL | 1.81 |
| Convenience Orientation | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.19 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Germany | 6.0% |
| Australia | 5.9% |
See Household hardware audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Household hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.