Houston Chronicle Audience in United States

Houston Chronicle logo

Houston Chronicle has an estimated audience of 1,960,716 people in United States. 49.9% are female, 50.1% are male, average age 41.6. Top regions: Texas, California, New York. Top brand affinities: Google News, Online newspaper, Duolingo, Corona (band), MSN.

The average Houston Chronicle fan in United States is 41.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Google News, Online newspaper, Duolingo, with strongest over-indexing on Google News (25.67× the country average). Demographically, the Houston Chronicle audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Houston Chronicle fans

Demographic split for Houston Chronicle audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.6
Estimated audience size1,960,716

Audience persona

The typical Houston Chronicle fan in United States is balanced, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Houston Chronicle in United States
RegionReachAffinity
Texas1,470,53721.34×
California95,1930.44×
New York62,2870.57×
Florida61,5630.46×
Louisiana59,8462.37×
Virginia34,3570.72×
Illinois33,7730.52×
Colorado33,4031.08×
Pennsylvania30,2440.46×
Georgia28,7330.48×
North Carolina25,8300.44×
Washington25,5850.65×
Tennessee24,6230.63×
Massachusetts21,3150.55×
Michigan20,8820.41×
Ohio19,5340.32×
Maryland18,4820.55×
Missouri17,9770.57×
Arizona16,6790.42×
New Jersey15,8810.32×
Oklahoma15,8210.73×
Minnesota15,2610.54×
Alabama14,5080.53×
Arkansas13,9100.86×
Wisconsin13,4510.46×
Washington, District of Columbia13,2632.25×
Indiana13,1110.37×
New Mexico12,5171.27×
Mississippi12,5090.77×
South Carolina12,2570.42×
Oregon11,8180.53×
Connecticut9,8470.5×
Kentucky9,8220.4×
Kansas8,6300.56×
Nevada8,2050.43×
Iowa6,2830.39×
Maine5,3620.76×
Utah5,2950.3×
Montana4,7060.87×
Nebraska4,5340.46×
Hawaii3,2220.38×
New Hampshire2,8940.37×
Alaska2,8740.69×
Idaho2,5300.26×
Rhode Island2,3470.38×
West Virginia2,0370.22×
Delaware2,0020.37×
Vermont1,7040.5×
South Dakota1,6890.37×
Wyoming1,5340.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Chronicle audience
BrandAffinityCategory
Google News25.67×News
Online newspaper3.64×News
Duolingo5.13×Business & Career
Corona (band)11.16×Music & Radio
MSN2.05×News
speaking english20.26×Business & Career
Tabloid (newspaper format)3.73×Literature
Alexander Hamilton5.52×Politics & Society
Science (journal)3.3×Business & Career
Abuja4.88×Travel & Leisure
Reddit1.67×Internet & Social Media
Subway1.78×Food & Beverages
Indeed.com1.68×Business & Career
Girlfriend (magazine)5.19×Kids & Family
Rob Reiner2.02×Movies & TV
Young Sheldon2.61×Movies & TV
Yahoo! Finance1.86×Business & Career
Google Docs1.58×Internet & Social Media
New York Post2.48×News
Burger King1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Chronicle audience
TraitClusterScore
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.37
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.18
Quality AwarenessPREMIUM1.09
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Houston Chronicle
CountryShare
United States96.4%
Canada0.9%
United Kingdom0.5%

See Houston Chronicle audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Houston Chronicle have in United States?

Houston Chronicle has an estimated audience of 1,960,716 people in United States, concentrated in Texas and California.

What is the gender split and age of Houston Chronicle fans?

49.9% of Houston Chronicle fans are female, 50.1% are male, with an average age of 41.6 years.

Which brands do Houston Chronicle fans like most?

Houston Chronicle fans show strongest brand affinity for Google News (25.67×), Online newspaper (3.64×), and Duolingo (5.13×) over the country average.

Where do Houston Chronicle fans live in United States?

Houston Chronicle fans in United States are most concentrated in Texas (reach 1,470,537), California (reach 95,193), and New York (reach 62,287). These three regions account for the largest share of the active audience.

What other brands do Houston Chronicle fans also like?

Beyond Houston Chronicle itself, the audience over-indexes on Online newspaper (3.64×), Duolingo (5.13×), Corona (band) (11.16×), and MSN (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Chronicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.