Rascasse Audience Intelligence

Houston Chronicle Audience in United States

A data profile of the people who buy, follow and care about Houston Chronicle in United States — modelled from more than twelve digital signal sources. Houston Chronicle has an estimated audience of 1,947,506 people in United States.

#32among Newspaper in United States#450among Website / Newspaper / Magazine in United States#90in News

The average Houston Chronicle fan in United States is 41.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google News, Online newspaper, Lindsey Graham, with strongest over-indexing on Google News (25.67× the country average).

Demographically, the Houston Chronicle audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Chronicle fan in United States is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google News.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Chronicle profile in United States.

Audience size
1.9M
in United States
Gender
49.9%♀
50.1% male
Age
41.6
average years
Country rank
#14542
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Houston Chronicle

49.9% are female, 50.1% are male, average age 41.6.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Houston Chronicle audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.6
Estimated audience size1,947,506
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Houston Chronicle audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Houston Chronicle audience comes from United States.

Worldwide audience distribution share by country for Houston Chronicle
CountryShare
United States96.3%
Canada0.9%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Chronicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Chronicle fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M20.62×
02Washington, District of Columbia~10K2.33×
03Louisiana~50K2.13×
04New Mexico~10K1.30×
05Colorado~30K1.09×
06Maine~7K1.00×
07Montana~5K0.94×
08Alaska~4K0.90×
09Arkansas~10K0.88×
10Vermont~3K0.83×
11Mississippi~10K0.82×
12South Dakota~4K0.82×
13North Dakota~3K0.82×
14Oklahoma~20K0.79×
15Virginia~40K0.75×
16Delaware~4K0.75×
17West Virginia~7K0.74×
18Rhode Island~5K0.74×
19New Hampshire~6K0.72×
20Hawaii~6K0.71×
21Idaho~7K0.70×
22Nebraska~7K0.69×
23Tennessee~30K0.68×
24Washington~30K0.68×
25Kansas~10K0.68×
26Massachusetts~30K0.67×
27Oregon~10K0.66×
28Connecticut~10K0.64×
29Missouri~20K0.62×
30Minnesota~20K0.62×
31Alabama~20K0.62×
32Iowa~10K0.62×
33Maryland~20K0.60×
34Kentucky~10K0.60×
35Nevada~10K0.58×
36New York~60K0.57×
37Utah~10K0.56×
38Wisconsin~20K0.55×
39Illinois~40K0.54×
40South Carolina~20K0.54×
41Georgia~30K0.52×
42Florida~70K0.51×
43Arizona~20K0.51×
44Pennsylvania~30K0.49×
45Indiana~20K0.49×
46North Carolina~30K0.48×
47Michigan~20K0.46×
48California~100K0.45×
49New Jersey~20K0.42×
50Ohio~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Houston Chronicle, United States
0.41×1.00×20.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Chronicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Chronicle audience
#·InterestCategoryAffinity×
01Google NewsNews25.67×
02speaking englishBusiness & Career20.26×
03Alexander HamiltonPolitics & Society5.52×
04Girlfriend (magazine)Kids & Family5.19×
05DuolingoBusiness & Career5.13×
06AbujaTravel & Leisure4.88×
07Tabloid (newspaper format)Literature3.73×
08Online newspaperNews3.64×
09Science (journal)Business & Career3.30×
10New York PostNews2.48×
11Lindsey GrahamPolitics & Society2.45×
12Nancy MacePolitics & Society2.43×
13MSNNews2.05×
14Rob ReinerMovies & TV2.02×
15Yahoo! FinanceBusiness & Career1.86×
16SubwayFood & Beverages1.78×
17Indeed.comBusiness & Career1.68×
18RedditInternet & Social Media1.67×
19Google DocsInternet & Social Media1.58×
20Mitch McConnellPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Chronicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Chronicle audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Chronicle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
CreativityOPEN1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Chronicle have in United States?

Houston Chronicle has an estimated audience of 1,947,506 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston Chronicle fans?

49.9% of Houston Chronicle fans are female, 50.1% are male, with an average age of 41.6 years.

03

Which brands do Houston Chronicle fans like most?

Houston Chronicle fans show strongest brand affinity for Google News (25.67×), Online newspaper (3.64×), and Lindsey Graham (2.45×) over the country average.

04

Where do Houston Chronicle fans live in United States?

Houston Chronicle fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Chronicle fans also like?

Beyond Houston Chronicle itself, the audience over-indexes on Online newspaper (3.64×), Lindsey Graham (2.45×), Duolingo (5.13×), and MSN (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Houston Chronicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Chronicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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