Rascasse Audience Intelligence

Huntington Beach, California Audience in United States

A data profile of the people who buy, follow and care about Huntington Beach, California in United States — modelled from more than twelve digital signal sources. Huntington Beach, California has an estimated audience of 2,605,313 people in United States.

#879among POI in United States#925in Travel & Leisure

The average Huntington Beach, California fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Planet Fitness, FedEx, Diaper bag, with strongest over-indexing on Planet Fitness (2.72× the country average).

Demographically, the Huntington Beach, California audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Huntington Beach, California fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huntington Beach, California profile in United States.

Audience size
2.6M
in United States
Gender
55.4%♀
44.6% male
Age
41.6
average years
Country rank
#11542
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Huntington Beach, California fans

55.4% are female, 44.6% are male, average age 41.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Huntington Beach, California audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.6
Estimated audience size2,605,313
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Huntington Beach, California audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Huntington Beach, California audience comes from United States.

Worldwide audience distribution share by country for Huntington Beach, California
CountryShare
United States53.5%
Japan14.4%
France3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huntington Beach, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Huntington Beach, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M10.49×
02Nevada~80K3.28×
03Arizona~100K2.46×
04Utah~40K1.88×
05Idaho~20K1.44×
06Washington~70K1.42×
07Colorado~50K1.31×
08Oregon~40K1.28×
09Hawaii~10K1.26×
10New Mexico~20K1.19×
11Ohio~90K1.18×
12Montana~8K1.10×
13Wyoming~4K0.96×
14Washington, District of Columbia~7K0.95×
15South Carolina~40K0.94×
16Alaska~5K0.85×
17South Dakota~5K0.79×
18North Dakota~4K0.79×
19Nebraska~10K0.78×
20Virginia~50K0.74×
21Kansas~20K0.74×
22Oklahoma~20K0.73×
23Iowa~20K0.72×
24Minnesota~30K0.71×
25Illinois~60K0.70×
26Texas~200K0.69×
27New Hampshire~7K0.68×
28Missouri~30K0.67×
29Rhode Island~5K0.66×
30West Virginia~8K0.64×
31Massachusetts~30K0.63×
32Delaware~5K0.63×
33Wisconsin~20K0.62×
34Arkansas~10K0.62×
35Maine~6K0.62×
36Tennessee~30K0.61×
37New York~90K0.60×
38Connecticut~20K0.60×
39Georgia~40K0.56×
40Michigan~40K0.56×
41Indiana~30K0.56×
42Maryland~30K0.56×
43Louisiana~20K0.55×
44Kentucky~20K0.55×
45Florida~100K0.54×
46North Carolina~40K0.54×
47New Jersey~40K0.54×
48Mississippi~10K0.54×
49Pennsylvania~50K0.52×
50Alabama~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Huntington Beach, California, United States
0.50×1.00×10.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huntington Beach, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huntington Beach, California audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure19.38×
02Porter AirlinesTravel & Leisure17.37×
03Škoda AutoCars & Mobility7.20×
04Turkish AirlinesTravel & Leisure6.50×
05KTLAMovies & TV6.46×
06Hollywood SignTravel & Leisure4.93×
07Hybrid electric vehicleCars & Mobility4.85×
08VonsShopping4.47×
09OrbitzTravel & Leisure4.28×
10Diaper bagKids & Family3.35×
11FedExBusiness & Career2.73×
12Planet FitnessSports2.72×
13Renewable energyBusiness & Career2.28×
14InnovationBusiness & Career2.17×
15Nordstrom rackFashion & Accessoires2.09×
16Panda ExpressFood & Beverages1.81×
17AirbnbTravel & Leisure1.72×
18Mortgage loansBusiness & Career1.66×
19IKEAHome & Garden1.61×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huntington Beach, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huntington Beach, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Price SensitivityPREMIUM1.49×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huntington Beach, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
TraditionCONSERVATISM0.86×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Huntington Beach, California have in United States?

Huntington Beach, California has an estimated audience of 2,605,313 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Huntington Beach, California fans?

55.4% of Huntington Beach, California fans are female, 44.6% are male, with an average age of 41.6 years.

03

Which brands do Huntington Beach, California fans like most?

Huntington Beach, California fans show strongest brand affinity for Planet Fitness (2.72×), FedEx (2.73×), and Diaper bag (3.35×) over the country average.

04

Where do Huntington Beach, California fans live in United States?

Huntington Beach, California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~200K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Huntington Beach, California fans also like?

Beyond Huntington Beach, California itself, the audience over-indexes on FedEx (2.73×), Diaper bag (3.35×), Kimpton Hotels & Restaurants (19.38×), and Airbnb (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Huntington Beach, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Huntington Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →