A data profile of the people who buy, follow and care about Hypedrop in United States — modelled from more than twelve digital signal sources. Hypedrop has an estimated audience of 314,257 people in United States.
The average Hypedrop fan in United States is 36.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Sneaker collecting, Online casino, Gambling, with strongest over-indexing on Sneaker collecting (4.83× the country average).
Demographically, the Hypedrop audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hypedrop fan in United States is balanced, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Sneaker collecting.
The key figures that characterise the Hypedrop profile in United States.
47.0% are female, 53.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.2 |
| Estimated audience size | 314,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
Where the Hypedrop audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~10K | 1.80× | |
| 02 | Oklahoma | ~6K | 1.75× | |
| 03 | Montana | ~1K | 1.62× | |
| 04 | Kentucky | ~6K | 1.60× | |
| 05 | Arkansas | ~4K | 1.52× | |
| 06 | Arizona | ~9K | 1.48× | |
| 07 | Louisiana | ~6K | 1.46× | |
| 08 | Minnesota | ~6K | 1.30× | |
| 09 | Illinois | ~10K | 1.29× | |
| 10 | Hawaii | ~2K | 1.25× | |
| 11 | Pennsylvania | ~10K | 1.24× | |
| 12 | West Virginia | ~2K | 1.21× | |
| 13 | Massachusetts | ~7K | 1.19× | |
| 14 | New York | ~20K | 1.17× | |
| 15 | New Jersey | ~9K | 1.17× | |
| 16 | Ohio | ~10K | 1.15× | |
| 17 | Nevada | ~3K | 1.11× | |
| 18 | California | ~40K | 1.08× | |
| 19 | Alaska | <1K | 1.07× | |
| 20 | Vermont | <1K | 1.02× | |
| 21 | Maryland | ~5K | 1.01× | |
| 22 | Iowa | ~3K | 1.01× | |
| 23 | Oregon | ~4K | 1.00× | |
| 24 | Florida | ~20K | 0.99× | |
| 25 | Delaware | <1K | 0.97× | |
| 26 | Connecticut | ~3K | 0.95× | |
| 27 | Nebraska | ~1K | 0.95× | |
| 28 | North Dakota | <1K | 0.94× | |
| 29 | Indiana | ~5K | 0.89× | |
| 30 | Rhode Island | <1K | 0.89× | |
| 31 | South Dakota | <1K | 0.89× | |
| 32 | Colorado | ~4K | 0.88× | |
| 33 | Utah | ~2K | 0.88× | |
| 34 | New Hampshire | ~1K | 0.88× | |
| 35 | Idaho | ~1K | 0.86× | |
| 36 | Maine | <1K | 0.85× | |
| 37 | Virginia | ~6K | 0.84× | |
| 38 | Washington | ~5K | 0.83× | |
| 39 | North Carolina | ~8K | 0.82× | |
| 40 | South Carolina | ~4K | 0.82× | |
| 41 | Kansas | ~2K | 0.82× | |
| 42 | Georgia | ~8K | 0.81× | |
| 43 | Michigan | ~7K | 0.81× | |
| 44 | Wisconsin | ~4K | 0.80× | |
| 45 | Alabama | ~3K | 0.79× | |
| 46 | Washington, District of Columbia | <1K | 0.78× | |
| 47 | Texas | ~20K | 0.77× | |
| 48 | Mississippi | ~2K | 0.76× | |
| 49 | New Mexico | ~1K | 0.76× | |
| 50 | Missouri | ~4K | 0.71× |
The strongest cross-interests of the Hypedrop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 14.24× | ||
| 02 | Online casino | Games | 12.24× | ||
| 03 | Mobile gambling | Games | 6.90× | ||
| 04 | Online gambling | Games | 4.94× | ||
| 05 | Sneaker collecting | Fashion & Accessoires | 4.83× | ||
| 06 | Air Jordan | Fashion & Accessoires | 4.13× | ||
| 07 | Casino games | Games | 4.04× | ||
| 08 | Online poker | Games | 3.67× | ||
| 09 | Sports betting | Games | 3.61× | ||
| 10 | Chumba Casino | Travel & Leisure | 3.49× | ||
| 11 | Slot machine | Games | 3.00× | ||
| 12 | KFC | Food & Beverages | 2.44× | ||
| 13 | Gambling | Games | 2.33× | ||
| 14 | NBA Finals | Sports | 2.00× | ||
| 15 | Nike | Fashion & Accessoires | 1.88× | ||
| 16 | Powerball | Games | 1.82× | ||
| 17 | 7-Eleven | Shopping | 1.81× | ||
| 18 | Mobile game | Games | 1.70× | ||
| 19 | Planet Fitness | Sports | 1.61× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.49× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.92× |
Hypedrop has an estimated audience of 314,257 people in United States, concentrated in California and Florida.
47.0% of Hypedrop fans are female, 53.0% are male, with an average age of 36.2 years.
Hypedrop fans show strongest brand affinity for Sneaker collecting (4.83×), Online casino (12.24×), and Gambling (2.33×) over the country average.
Hypedrop fans in United States are most concentrated in California (reach ~40K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Hypedrop itself, the audience over-indexes on Online casino (12.24×), Gambling (2.33×), TikTok (1.57×), and Unibet (14.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hypedrop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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