Impeachment Audience in United States

Impeachment has an estimated audience of 8,252,472 people in United States. 53.3% are female, 46.7% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Google News.

The average Impeachment fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (4.28× the country average). Demographically, the Impeachment audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Impeachment fans

Demographic split for Impeachment audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.0
Estimated audience size8,252,472

Audience persona

The typical Impeachment fan in United States is balanced, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Impeachment in United States
RegionReachAffinity
California1,022,0631.13×
Texas775,0411.09×
Florida709,5351.27×
New York460,2781×
Georgia303,4931.19×
Pennsylvania278,9391×
Illinois278,8061.01×
North Carolina268,9481.08×
Ohio255,6511.01×
Virginia240,8481.2×
Michigan225,1821.04×
New Jersey195,7270.93×
Washington186,1231.12×
Tennessee175,7031.06×
Maryland169,7991.2×
Massachusetts163,5361.01×
Indiana160,1051.06×
Missouri143,1841.08×
South Carolina127,0501.02×
Wisconsin123,9931×
Arizona119,8160.71×
Minnesota119,7701.01×
Colorado119,1040.92×
Louisiana109,7041.03×
Oklahoma104,8861.14×
Kentucky100,3310.97×
Oregon98,8091.04×
Nevada80,9321.01×
Alabama79,2130.69×
Connecticut78,4420.95×
Mississippi72,7491.07×
Kansas68,7431.06×
Iowa67,0100.99×
Arkansas65,4880.96×
Utah60,9370.82×
New Mexico42,5191.03×
Nebraska40,6490.98×
Idaho39,8910.96×
Hawaii36,1711.02×
West Virginia35,4160.92×
Washington, District of Columbia34,9521.41×
New Hampshire28,9350.89×
Maine28,4790.96×
Rhode Island23,3360.89×
Montana21,0890.92×
Delaware20,1170.88×
South Dakota16,1900.85×
North Dakota15,6810.92×
Wyoming12,9131.06×
Vermont11,5540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impeachment audience
BrandAffinityCategory
Google Maps4.28×Internet & Social Media
Indeed.com3.71×Business & Career
Capital One3.28×Business & Career
Enterprise Rent-A-Car4.61×Cars & Mobility
Google News4.45×News
Sustainable energy4.21×Home & Garden
CNN1.84×Movies & TV
Kia Sportage11.27×Cars & Mobility
DuckDuckGo4.86×Internet & Social Media
CarGurus3.02×Cars & Mobility
Diane Keaton3.18×Movies & TV
Bruce Willis3.63×Movies & TV
Renewable energy3.08×Business & Career
Diabetes mellitus awareness3.26×Health
Beetlejuice2.35×Movies & TV
Apple Store3.81×Shopping
Autism Awareness4.42×Health
Aaron Rodgers2.96×Sports
Singer-songwriter1.84×Music & Radio
AccuWeather2.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impeachment audience
TraitClusterScore
SustainabilityBALANCE1.78
PatriotismCONSERVATISM1.65
Risk AppetiteTHRILL1.63
Family OrientationCONSERVATISM1.53
Luxury OrientationPREMIUM1.35
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Impeachment
CountryShare
United States87.9%
Brazil2.9%
Poland1.4%

See Impeachment audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Impeachment have in United States?

Impeachment has an estimated audience of 8,252,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Impeachment fans?

53.3% of Impeachment fans are female, 46.7% are male, with an average age of 45.0 years.

Which brands do Impeachment fans like most?

Impeachment fans show strongest brand affinity for Google Maps (4.28×), Indeed.com (3.71×), and Capital One (3.28×) over the country average.

Where do Impeachment fans live in United States?

Impeachment fans in United States are most concentrated in California (reach 1,022,063), Texas (reach 775,041), and Florida (reach 709,535). These three regions account for the largest share of the active audience.

What other brands do Impeachment fans also like?

Beyond Impeachment itself, the audience over-indexes on Indeed.com (3.71×), Capital One (3.28×), Enterprise Rent-A-Car (4.61×), and Google News (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impeachment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.