Rascasse Audience Intelligence

Indigo Audience in United States

A data profile of the people who buy, follow and care about Indigo in United States — modelled from more than twelve digital signal sources. Indigo has an estimated audience of 2,042,459 people in United States.

#6250among Topic in United States#786in Home & Garden

The average Indigo fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frontier Airlines, Personal care, Trader Joe's, with strongest over-indexing on Frontier Airlines (12.7× the country average).

Demographically, the Indigo audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indigo fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Frontier Airlines.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indigo profile in United States.

Audience size
2M
in United States
Gender
70.1%♀
29.9% male
Age
37.9
average years
Country rank
#13995
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indigo fans

70.1% are female, 29.9% are male, average age 37.9.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Indigo audience in United States
MetricValue
Female70.1%
Male29.9%
Average age37.9
Estimated audience size2,042,459
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Indigo audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Indigo audience comes from United States.

Worldwide audience distribution share by country for Indigo
CountryShare
United States19.2%
India8.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indigo audience in United States is strongest.

Fig. 05

Top regions by affinity

Indigo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.40×
02Washington~60K1.45×
03Delaware~8K1.42×
04New Jersey~70K1.27×
05Oklahoma~30K1.27×
06Arkansas~20K1.21×
07Georgia~70K1.17×
08Vermont~4K1.15×
09Texas~200K1.06×
10Virginia~50K1.06×
11Minnesota~30K1.05×
12California~200K1.04×
13Tennessee~40K1.02×
14North Carolina~60K1.01×
15Arizona~40K1.01×
16South Carolina~30K1.01×
17Alabama~30K1.01×
18West Virginia~10K1.01×
19Massachusetts~40K1.00×
20Indiana~40K1.00×
21Illinois~70K0.99×
22Nevada~20K0.99×
23Pennsylvania~70K0.97×
24Maryland~30K0.97×
25New York~100K0.96×
26Mississippi~20K0.96×
27Missouri~30K0.95×
28Michigan~50K0.94×
29Connecticut~20K0.94×
30Louisiana~20K0.93×
31Alaska~4K0.93×
32Florida~100K0.92×
33Kentucky~20K0.92×
34Oregon~20K0.91×
35New Hampshire~7K0.90×
36Ohio~60K0.88×
37Kansas~10K0.86×
38Colorado~30K0.85×
39New Mexico~8K0.83×
40Utah~10K0.82×
41Iowa~10K0.82×
42Idaho~8K0.82×
43Maine~6K0.80×
44Nebraska~8K0.79×
45South Dakota~4K0.79×
46Wisconsin~20K0.78×
47North Dakota~3K0.78×
48Montana~4K0.77×
49Rhode Island~5K0.74×
50Hawaii~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Indigo, United States
0.73×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indigo audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career14.87×
02Frontier AirlinesTravel & Leisure12.70×
03Allegiant AirTravel & Leisure4.33×
04Atlanta HawksSports3.82×
05Facial hairBeauty & Wellness3.02×
06Artificial nailsBeauty & Wellness2.65×
07Los Angeles DodgersSports2.50×
08Eyelash extensionsBeauty & Wellness2.33×
09ManicureBeauty & Wellness2.26×
10Internet celebrityInternet & Social Media2.13×
11Real propertyHome & Garden2.12×
12Personal careHealth2.05×
13Louis VuittonFashion & Accessoires1.94×
14InnovationBusiness & Career1.85×
15Hair careBeauty & Wellness1.81×
16StreetwearFashion & Accessoires1.72×
17Trader Joe'sShopping1.71×
18Los Angeles LakersSports1.71×
19GeneticsKids & Family1.63×
20Bank of AmericaBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indigo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
IndulgenceJOY1.33×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indigo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indigo have in United States?

Indigo has an estimated audience of 2,042,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indigo fans?

70.1% of Indigo fans are female, 29.9% are male, with an average age of 37.9 years.

03

Which brands do Indigo fans like most?

Indigo fans show strongest brand affinity for Frontier Airlines (12.7×), Personal care (2.05×), and Trader Joe's (1.71×) over the country average.

04

Where do Indigo fans live in United States?

Indigo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indigo fans also like?

Beyond Indigo itself, the audience over-indexes on Personal care (2.05×), Trader Joe's (1.71×), Atlanta Hawks (3.82×), and Real property (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Indigo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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