Indigo Audience in United States

Indigo has an estimated audience of 2,042,459 people in United States. 70.1% are female, 29.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Frontier Airlines, Kia Sportage, Los Angeles Dodgers, Charlotte Tilbury, Houston Astros.

The average Indigo fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frontier Airlines, Kia Sportage, Los Angeles Dodgers, with strongest over-indexing on Frontier Airlines (14.59× the country average). Demographically, the Indigo audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Indigo fans

Demographic split for Indigo audience in United States
MetricValue
Female70.1%
Male29.9%
Average age37.9
Estimated audience size2,042,459

Audience persona

The typical Indigo fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Frontier Airlines.

Top regions in United States

Top regions ranked by reach for Indigo in United States
RegionReachAffinity
California228,9031.02×
Texas200,5261.14×
Florida131,7650.95×
New York118,3241.04×
Illinois73,0191.07×
Georgia72,5561.15×
New Jersey69,1951.33×
Pennsylvania68,8541×
North Carolina66,1101.08×
Washington63,2541.54×
Ohio57,7160.92×
Virginia55,1811.11×
Michigan53,2211×
Arizona45,4431.09×
Tennessee44,3301.08×
Massachusetts42,0161.04×
Indiana39,8671.07×
Maryland34,0350.97×
Missouri32,9381×
Alabama30,1661.06×
South Carolina30,1110.98×
Colorado28,7140.89×
Minnesota27,3320.93×
Wisconsin24,8050.81×
Louisiana24,7990.94×
Oklahoma24,7041.09×
Kentucky23,8930.93×
Oregon22,2820.95×
Nevada21,1021.07×
Arkansas20,8291.24×
Connecticut19,6680.96×
Mississippi16,0790.96×
Utah15,5650.85×
Washington, District of Columbia14,6242.38×
Kansas14,5070.9×
Iowa14,2220.85×
West Virginia9,4751×
Idaho8,5720.84×
New Mexico8,5300.83×
Nebraska8,2650.81×
New Hampshire7,0690.88×
Hawaii6,2120.71×
Maine5,8030.79×
Delaware5,6561×
Rhode Island4,6860.72×
Montana4,3000.76×
Vermont4,0681.13×
Alaska3,9740.91×
South Dakota3,6130.77×
North Dakota3,0760.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indigo audience
BrandAffinityCategory
Frontier Airlines14.59×Travel & Leisure
Kia Sportage26.4×Cars & Mobility
Los Angeles Dodgers6.95×Sports
Charlotte Tilbury9.35×Beauty & Wellness
Houston Astros6.14×Sports
Honda HR-V17.6×Cars & Mobility
Artificial nails5.24×Beauty & Wellness
Atlanta Hawks5.98×Sports
Passive income6.23×Business & Career
Personal care2.59×Health
Pre-school playgroup19.22×Kids & Family
Do it yourself (DIY)1.8×Home & Garden
Los Angeles Lakers2.72×Sports
Chicago Bulls3.38×Sports
Streetwear2.62×Fashion & Accessoires
Real property2.7×Home & Garden
Cleveland Cavaliers3.78×Sports
Nail salon3.57×Beauty & Wellness
Lip gloss4.57×Beauty & Wellness
Hair care2.34×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indigo audience
TraitClusterScore
Design AffinityPREMIUM1.77
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.42
Early Adopter MentalityPOWER1.42
CreativityOPEN1.33
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Indigo
CountryShare
United States19.3%
India8.9%
United Kingdom6.8%

See Indigo audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Indigo have in United States?

Indigo has an estimated audience of 2,042,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Indigo fans?

70.1% of Indigo fans are female, 29.9% are male, with an average age of 37.9 years.

Which brands do Indigo fans like most?

Indigo fans show strongest brand affinity for Frontier Airlines (14.59×), Kia Sportage (26.4×), and Los Angeles Dodgers (6.95×) over the country average.

Where do Indigo fans live in United States?

Indigo fans in United States are most concentrated in California (reach 228,903), Texas (reach 200,526), and Florida (reach 131,765). These three regions account for the largest share of the active audience.

What other brands do Indigo fans also like?

Beyond Indigo itself, the audience over-indexes on Kia Sportage (26.4×), Los Angeles Dodgers (6.95×), Charlotte Tilbury (9.35×), and Houston Astros (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.