Rascasse Audience Intelligence

Indonesian rupiah Audience in United States

A data profile of the people who buy, follow and care about Indonesian rupiah in United States — modelled from more than twelve digital signal sources. Indonesian rupiah has an estimated audience of 294,072 people in United States.

#13556among Topic in United States#2676in Politics & Society

The average Indonesian rupiah fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Anne Hathaway, Bangkok Airways, with strongest over-indexing on Group buying (147.49× the country average).

Demographically, the Indonesian rupiah audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indonesian rupiah fan in United States is balanced, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Group buying.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indonesian rupiah profile in United States.

Audience size
294K
in United States
Gender
53.5%♀
46.5% male
Age
31.4
average years
Country rank
#48849
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indonesian rupiah fans

53.5% are female, 46.5% are male, average age 31.4.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Indonesian rupiah audience in United States
MetricValue
Female53.5%
Male46.5%
Average age31.4
Estimated audience size294,072
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Indonesian rupiah audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3914%
40-4913%
50+10%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Indonesian rupiah audience comes from United States.

Worldwide audience distribution share by country for Indonesian rupiah
CountryShare
Indonesia69.5%
Japan6.3%
Malaysia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indonesian rupiah audience in United States is strongest.

Fig. 05

Top regions by affinity

Indonesian rupiah fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.29×
02California~50K1.63×
03Washington~9K1.48×
04Washington, District of Columbia~1K1.48×
05New York~20K1.44×
06New Jersey~9K1.27×
07Nevada~4K1.23×
08Virginia~9K1.21×
09Oregon~4K1.20×
10Texas~30K1.18×
11Illinois~10K1.11×
12Colorado~5K1.09×
13Utah~3K1.08×
14Alaska<1K1.08×
15Massachusetts~6K1.07×
16Oklahoma~3K1.06×
17Maryland~5K1.04×
18New Hampshire~1K1.03×
19Georgia~9K1.02×
20Montana<1K1.01×
21Michigan~8K1.00×
22Vermont<1K1.00×
23North Dakota<1K0.99×
24Connecticut~3K0.98×
25New Mexico~1K0.98×
26Rhode Island<1K0.98×
27South Dakota<1K0.98×
28Pennsylvania~10K0.97×
29Delaware<1K0.97×
30Missouri~5K0.96×
31Idaho~1K0.95×
32Florida~20K0.94×
33North Carolina~8K0.94×
34Minnesota~4K0.94×
35Maine<1K0.94×
36Kansas~2K0.93×
37Arkansas~2K0.91×
38Louisiana~3K0.90×
39Nebraska~1K0.90×
40West Virginia~1K0.90×
41Ohio~8K0.89×
42Mississippi~2K0.89×
43Tennessee~5K0.87×
44Iowa~2K0.87×
45Indiana~5K0.86×
46Kentucky~3K0.86×
47Wisconsin~4K0.85×
48South Carolina~4K0.82×
49Alabama~3K0.79×
50Arizona~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Indonesian rupiah, United States
0.67×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indonesian rupiah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indonesian rupiah audience
#·InterestCategoryAffinity×
01Group buyingShopping147.49×
02Bangkok AirwaysTravel & Leisure73.25×
03Indonesian cuisineFood & Beverages42.77×
04Build to orderShopping36.40×
05AirAsiaTravel & Leisure29.47×
06Anne HathawayMovies & TV19.54×
07Ultra-high-definition televisionMovies & TV18.58×
08Corporate financeBusiness & Career18.27×
09Utah MammothSports17.34×
10Max MaraFashion & Accessoires10.95×
11BangkokTravel & Leisure10.66×
12Internet service providerTechnology & Electronics10.21×
13Inter MilanSports8.97×
14RetrogamingGames5.70×
15Drudge ReportSports4.52×
16Internet celebrityInternet & Social Media4.01×
17MangaLiterature3.89×
18Online gamesGames3.19×
19ComicsLiterature2.39×
20XInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indonesian rupiah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indonesian rupiah audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL10.23×
SpiritualityBALANCE2.47×
TraditionCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indonesian rupiah audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.36×
Family OrientationCONSERVATISM0.43×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indonesian rupiah have in United States?

Indonesian rupiah has an estimated audience of 294,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indonesian rupiah fans?

53.5% of Indonesian rupiah fans are female, 46.5% are male, with an average age of 31.4 years.

03

Which brands do Indonesian rupiah fans like most?

Indonesian rupiah fans show strongest brand affinity for Group buying (147.49×), Anne Hathaway (19.54×), and Bangkok Airways (73.25×) over the country average.

04

Where do Indonesian rupiah fans live in United States?

Indonesian rupiah fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indonesian rupiah fans also like?

Beyond Indonesian rupiah itself, the audience over-indexes on Anne Hathaway (19.54×), Bangkok Airways (73.25×), Indonesian cuisine (42.77×), and Utah Mammoth (17.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Indonesian rupiah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indonesian rupiah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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