Rascasse Audience Intelligence

Infographic Audience in United States

A data profile of the people who buy, follow and care about Infographic in United States — modelled from more than twelve digital signal sources. Infographic has an estimated audience of 3,717,305 people in United States.

#4506among Topic in United States#43in News

The average Infographic fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motion graphics, Donald Trump, Peacemaker, with strongest over-indexing on Motion graphics (14.01× the country average).

Demographically, the Infographic audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infographic fan in United States is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Motion graphics.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infographic profile in United States.

Audience size
3.7M
in United States
Gender
34.9%♀
65.1% male
Age
39.9
average years
Country rank
#8561
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infographic fans

34.9% are female, 65.1% are male, average age 39.9.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Infographic audience in United States
MetricValue
Female34.9%
Male65.1%
Average age39.9
Estimated audience size3,717,305
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Infographic audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4919%
50+24%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Infographic audience comes from United States.

Worldwide audience distribution share by country for Infographic
CountryShare
United States22.1%
Peru12.1%
Colombia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infographic audience in United States is strongest.

Fig. 05

Top regions by affinity

Infographic fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.82×
02North Carolina~200K1.41×
03Utah~40K1.35×
04Maryland~90K1.33×
05Virginia~100K1.31×
06South Carolina~70K1.30×
07Texas~400K1.28×
08Arizona~90K1.24×
09Hawaii~20K1.23×
10Washington, District of Columbia~10K1.20×
11Kansas~30K1.17×
12Kentucky~50K1.16×
13North Dakota~9K1.16×
14Nevada~40K1.10×
15Nebraska~20K1.10×
16Idaho~20K1.09×
17California~400K1.07×
18Washington~80K1.05×
19Indiana~70K1.04×
20New Mexico~20K1.02×
21Arkansas~30K0.99×
22Delaware~10K0.99×
23Florida~200K0.98×
24Pennsylvania~100K0.97×
25South Dakota~8K0.97×
26New Jersey~90K0.94×
27Colorado~60K0.94×
28Rhode Island~10K0.94×
29Missouri~60K0.93×
30Illinois~100K0.92×
31Connecticut~30K0.92×
32Michigan~90K0.91×
33Oregon~40K0.91×
34Massachusetts~70K0.90×
35Ohio~100K0.87×
36Wisconsin~50K0.87×
37Alabama~50K0.87×
38Oklahoma~40K0.87×
39Iowa~30K0.87×
40West Virginia~20K0.87×
41Alaska~7K0.87×
42Vermont~6K0.87×
43New Hampshire~10K0.84×
44Tennessee~60K0.82×
45New York~200K0.78×
46Minnesota~40K0.78×
47Montana~8K0.78×
48Louisiana~40K0.76×
49Mississippi~20K0.75×
50Maine~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Infographic, United States
0.74×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infographic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infographic audience
#·InterestCategoryAffinity×
01Motion graphicsArts & Culture14.01×
02GeekTechnology & Electronics3.03×
03GodzillaMovies & TV2.23×
04OnlyFansTechnology & Electronics1.89×
05SiblingKids & Family1.88×
06PeacemakerMovies & TV1.87×
07AnthropologyBusiness & Career1.82×
08CountryTravel & Leisure1.80×
09Indeed.comBusiness & Career1.78×
10EarthTravel & Leisure1.72×
11Mitch McConnellPolitics & Society1.71×
12Social scienceBusiness & Career1.71×
13CNNMovies & TV1.66×
14FIFA World CupSports1.64×
15LaughterMovies & TV1.63×
16Documentary moviesMovies & TV1.60×
17Google DriveTechnology & Electronics1.60×
18KnowledgeBusiness & Career1.56×
19Donald TrumpPolitics & Society1.52×
20ResearchBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infographic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infographic audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Risk AppetiteTHRILL1.43×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infographic audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.89×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infographic have in United States?

Infographic has an estimated audience of 3,717,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infographic fans?

34.9% of Infographic fans are female, 65.1% are male, with an average age of 39.9 years.

03

Which brands do Infographic fans like most?

Infographic fans show strongest brand affinity for Motion graphics (14.01×), Donald Trump (1.52×), and Peacemaker (1.87×) over the country average.

04

Where do Infographic fans live in United States?

Infographic fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Infographic fans also like?

Beyond Infographic itself, the audience over-indexes on Donald Trump (1.52×), Peacemaker (1.87×), Mitch McConnell (1.71×), and CNN (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Infographic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infographic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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