Interior architecture Audience in United States

Interior architecture has an estimated audience of 2,362,047 people in United States. 56.5% are female, 43.5% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Home Interior Design, Home Design, Architecture & Interior Design, Property finder, H.O.M.E..

The average Interior architecture fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Interior Design, Home Design, Architecture & Interior Design, with strongest over-indexing on Home Interior Design (6.64× the country average). Demographically, the Interior architecture audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Interior architecture fans

Demographic split for Interior architecture audience in United States
MetricValue
Female56.5%
Male43.5%
Average age38.2
Estimated audience size2,362,047

Audience persona

The typical Interior architecture fan in United States is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.

Top regions in United States

Top regions ranked by reach for Interior architecture in United States
RegionReachAffinity
California393,1931.51×
Texas271,4061.34×
Florida192,7181.21×
New York157,0601.19×
Illinois115,5311.47×
Georgia104,6381.44×
North Carolina95,7871.35×
Tennessee78,9441.67×
Pennsylvania72,4560.91×
Ohio68,1780.94×
Massachusetts65,0441.4×
Washington59,3621.25×
Virginia58,9081.02×
New Jersey50,1830.84×
Wisconsin46,0971.3×
Maryland45,6901.12×
Michigan45,5850.74×
Arizona40,5120.84×
Colorado39,4641.06×
Indiana38,7330.9×
Louisiana37,7861.24×
Alabama34,8751.06×
Missouri31,9250.84×
Minnesota31,7340.94×
Oregon31,4681.16×
South Carolina28,7580.81×
Mississippi27,7321.43×
Kansas23,0691.24×
Oklahoma19,7130.75×
Connecticut19,4020.82×
Nevada19,2670.84×
Kentucky19,0930.64×
Arkansas18,2380.94×
Iowa17,7290.91×
Utah16,1070.76×
Washington, District of Columbia14,3782.03×
Rhode Island11,1181.48×
Nebraska11,0350.93×
West Virginia9,8120.89×
Hawaii8,3930.83×
Idaho8,2370.7×
New Hampshire6,3700.68×
New Mexico4,7730.4×
Maine4,7280.56×
South Dakota4,5950.84×
Alaska3,5600.7×
Montana3,3620.51×
North Dakota3,2310.67×
Wyoming2,8860.82×
Vermont2,7920.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interior architecture audience
BrandAffinityCategory
Home Interior Design6.64×Home & Garden
Home Design5.17×Home & Garden
Architecture & Interior Design9.22×Home & Garden
Property finder4.32×Home & Garden
H.O.M.E.5.44×Home & Garden
Euphoria1.78×Movies & TV
Superman1.71×Movies & TV
Fitness and wellness1.53×Sports
Home construction3.16×Home & Garden
Macy's2.41×Shopping
Chewy3.3×Shopping
Deco7.57×Home & Garden
Home décor products3.86×Home & Garden
Video production4.13×Movies & TV
Videography4×Internet & Social Media
Millie Bobby Brown3.66×Movies & TV
Architecture & Design3.56×Business & Career
Home Decoration & Design4.61×Home & Garden
Home decorating ideas3.35×Home & Garden
Livemusic2.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interior architecture audience
TraitClusterScore
Design AffinityPREMIUM3.56
Luxury OrientationPREMIUM2.43
LGBTQ+ IdentityOPEN2.11
DIY MentalityTHRILL2.05
SustainabilityBALANCE1.88
Pet OwnershipJOY1.69

Worldwide distribution

Worldwide audience distribution share by country for Interior architecture
CountryShare
United States10.4%
Japan6.0%
Italy5.0%

See Interior architecture audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Interior architecture have in United States?

Interior architecture has an estimated audience of 2,362,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Interior architecture fans?

56.5% of Interior architecture fans are female, 43.5% are male, with an average age of 38.2 years.

Which brands do Interior architecture fans like most?

Interior architecture fans show strongest brand affinity for Home Interior Design (6.64×), Home Design (5.17×), and Architecture & Interior Design (9.22×) over the country average.

Where do Interior architecture fans live in United States?

Interior architecture fans in United States are most concentrated in California (reach 393,193), Texas (reach 271,406), and Florida (reach 192,718). These three regions account for the largest share of the active audience.

What other brands do Interior architecture fans also like?

Beyond Interior architecture itself, the audience over-indexes on Home Design (5.17×), Architecture & Interior Design (9.22×), Property finder (4.32×), and H.O.M.E. (5.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.