Irish Independent Audience in United States

Irish Independent logo

Irish Independent has an estimated audience of 339,589 people in United States. 60.7% are female, 39.3% are male, average age 41.3. Top regions: New York, California, Massachusetts. Top brand affinities: Product design, Keene, New Hampshire, Natural rubber, Isometric exercise, Voter registration.

The average Irish Independent fan in United States is 41.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Product design, Keene, New Hampshire, Natural rubber, with strongest over-indexing on Product design (101.05× the country average). Demographically, the Irish Independent audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Irish Independent fans

Demographic split for Irish Independent audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.3
Estimated audience size339,589

Audience persona

The typical Irish Independent fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Irish Independent in United States
RegionReachAffinity
New York98,0155.17×
California45,6841.22×
Massachusetts41,9276.27×
Florida31,3101.36×
New Jersey30,8453.57×
Illinois25,5992.26×
Texas12,6730.43×
Connecticut10,7603.16×
Pennsylvania10,0890.88×
Indiana6,8231.1×
Georgia6,3290.6×
Maryland6,0311.03×
Washington6,0170.88×
North Carolina5,9690.58×
Virginia5,8500.71×
Michigan5,4930.62×
Ohio4,6190.44×
Arizona4,3110.62×
Minnesota3,1810.65×
Colorado3,1480.59×
Nevada3,1210.95×
Idaho2,8241.66×
Oregon2,8100.72×
South Carolina2,5350.5×
Wisconsin2,3790.47×
Kentucky2,3060.54×
Maine2,2991.89×
Washington, District of Columbia2,2212.18×
Rhode Island2,1932.03×
Missouri1,6570.3×
Tennessee1,6490.24×
New Hampshire1,5941.19×
Alabama1,5230.32×
Louisiana1,2440.28×
Hawaii1,2020.82×
Iowa7480.27×
Utah6940.23×
Montana6790.72×
Vermont4970.83×
Arkansas4700.17×
Oklahoma4160.11×
Delaware4080.44×
Alaska4050.56×
Mississippi3780.14×
Kansas3460.13×
Nebraska2940.17×
New Mexico2920.17×
South Dakota2410.31×
West Virginia1980.12×
Wyoming1180.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish Independent audience
BrandAffinityCategory
Product design101.05×Business & Career
Keene, New Hampshire675×Travel & Leisure
Natural rubber18.67×Cars & Mobility
Isometric exercise50.32×Sports
Voter registration11.16×Politics & Society
Mathcore18.06×Music & Radio
Janitor13.33×Home & Garden
Alaska3.1×Travel & Leisure
Google Home11.65×Technology & Electronics
San Jacinto, California17.18×Travel & Leisure
Nationality2.98×Politics & Society
Electrolyte6.57×Health
Indigenous Australian art20×Arts & Culture
Elsword20×Games
Staycation3.97×Home & Garden
Bank account2.93×Business & Career
UK garage6×Music & Radio
Stamp collecting5.07×Home & Garden
Hebe6.89×Home & Garden
The Historian16.48×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish Independent audience
TraitClusterScore
Design AffinityPREMIUM2.37
TravellingTHRILL2.22
Pet OwnershipJOY2.2
Quality AwarenessPREMIUM1.87
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Irish Independent
CountryShare
Ireland79.7%
United Kingdom7.5%
United States3.4%

See Irish Independent audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Irish Independent have in United States?

Irish Independent has an estimated audience of 339,589 people in United States, concentrated in New York and California.

What is the gender split and age of Irish Independent fans?

60.7% of Irish Independent fans are female, 39.3% are male, with an average age of 41.3 years.

Which brands do Irish Independent fans like most?

Irish Independent fans show strongest brand affinity for Product design (101.05×), Keene, New Hampshire (675×), and Natural rubber (18.67×) over the country average.

Where do Irish Independent fans live in United States?

Irish Independent fans in United States are most concentrated in New York (reach 98,015), California (reach 45,684), and Massachusetts (reach 41,927). These three regions account for the largest share of the active audience.

What other brands do Irish Independent fans also like?

Beyond Irish Independent itself, the audience over-indexes on Keene, New Hampshire (675×), Natural rubber (18.67×), Isometric exercise (50.32×), and Voter registration (11.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.