Rascasse Audience Intelligence

Irish Independent Audience in United States

A data profile of the people who buy, follow and care about Irish Independent in United States — modelled from more than twelve digital signal sources. Irish Independent has an estimated audience of 330,540 people in United States.

#195among Newspaper in United States#1507among Website / Newspaper / Magazine in United States#413in News

The average Irish Independent fan in United States is 41.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Shangri-La, B&Q, Cath Kidston, with strongest over-indexing on Shangri-La (20× the country average).

Demographically, the Irish Independent audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irish Independent fan in United States is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Shangri-La.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish Independent profile in United States.

Audience size
331K
in United States
Gender
60.7%♀
39.3% male
Age
41.3
average years
Country rank
#45976
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Irish Independent

60.7% are female, 39.3% are male, average age 41.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Irish Independent audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.3
Estimated audience size330,540
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Irish Independent audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3917%
40-4923%
50+26%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Irish Independent audience comes from United States.

Worldwide audience distribution share by country for Irish Independent
CountryShare
Ireland79.8%
United Kingdom7.6%
United States3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish Independent audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish Independent fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K6.26×
02New York~90K4.88×
03New Jersey~30K3.43×
04Connecticut~10K3.31×
05Illinois~20K2.11×
06Washington, District of Columbia~2K1.92×
07Rhode Island~2K1.90×
08Idaho~3K1.85×
09Maine~2K1.64×
10Florida~30K1.27×
11California~40K1.19×
12New Hampshire~1K1.07×
13Maryland~6K1.06×
14Vermont<1K1.04×
15Indiana~6K1.02×
16Nevada~3K0.92×
17Pennsylvania~10K0.90×
18Hawaii~1K0.87×
19Alaska<1K0.86×
20North Dakota<1K0.84×
21Washington~6K0.83×
22Montana<1K0.83×
23Oregon~3K0.78×
24South Dakota<1K0.78×
25Virginia~6K0.76×
26Delaware<1K0.76×
27West Virginia~1K0.75×
28Minnesota~3K0.70×
29Mississippi~2K0.69×
30New Mexico~1K0.69×
31Kentucky~3K0.66×
32Nebraska~1K0.66×
33Arkansas~2K0.64×
34Georgia~7K0.63×
35Arizona~4K0.63×
36Colorado~3K0.63×
37Michigan~6K0.62×
38Kansas~2K0.61×
39Iowa~2K0.59×
40Oklahoma~2K0.58×
41South Carolina~3K0.57×
42Wisconsin~3K0.57×
43North Carolina~6K0.56×
44Utah~2K0.53×
45Louisiana~2K0.52×
46Ohio~5K0.51×
47Missouri~3K0.51×
48Alabama~2K0.51×
49Texas~10K0.47×
50Tennessee~3K0.43×
Fig. 06

Affinity by region

Affinity by region — Irish Independent, United States
0.43×1.00×6.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish Independent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish Independent audience
#·InterestCategoryAffinity×
01Shangri-LaTravel & Leisure20.00×
02B&QShopping20.00×
03Cultural tourismTravel & Leisure20.00×
04Porter AirlinesTravel & Leisure20.00×
05CitizenMTravel & Leisure20.00×
06RyanairTravel & Leisure13.94×
07Cath KidstonFashion & Accessoires10.16×
08Crazy, Stupid, Love.Movies & TV8.43×
09SkyscannerTravel & Leisure7.71×
10Christoph WaltzMovies & TV7.46×
11James CaanMovies & TV7.41×
12Drudge ReportSports3.55×
13New York PostNews3.22×
14Non-alcoholic beverageFood & Beverages3.22×
15SydneyTravel & Leisure3.14×
16Robert RedfordMovies & TV2.97×
17Enterprise Rent-A-CarCars & Mobility2.70×
18Trader Joe'sShopping2.07×
19GeneticsKids & Family1.97×
20Nonprofit organizationPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish Independent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish Independent audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.18×
Pet OwnershipJOY2.14×
Design AffinityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish Independent audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
ExtroversionTHRILL0.83×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish Independent have in United States?

Irish Independent has an estimated audience of 330,540 people in United States, concentrated in New York and California.

02

What is the gender split and age of Irish Independent fans?

60.7% of Irish Independent fans are female, 39.3% are male, with an average age of 41.3 years.

03

Which brands do Irish Independent fans like most?

Irish Independent fans show strongest brand affinity for Shangri-La (20×), B&Q (20×), and Cath Kidston (10.16×) over the country average.

04

Where do Irish Independent fans live in United States?

Irish Independent fans in United States are most concentrated in New York (reach ~90K), California (reach ~40K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Irish Independent fans also like?

Beyond Irish Independent itself, the audience over-indexes on B&Q (20×), Cath Kidston (10.16×), Cultural tourism (20×), and Trader Joe's (2.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Irish Independent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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