Jambalaya Audience in United States

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Jambalaya has an estimated audience of 542,402 people in United States. 62.2% are female, 37.8% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, Swanson, Pillow, Elsword, Goop.

The average Jambalaya fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Swanson, Pillow, with strongest over-indexing on Product design (1.52× the country average). Demographically, the Jambalaya audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Jambalaya fans

Demographic split for Jambalaya audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.8
Estimated audience size542,402

Audience persona

The typical Jambalaya fan in United States is more female, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Jambalaya in United States
RegionReachAffinity
California49,5190.83×
Texas48,1411.03×
Florida34,0020.93×
Louisiana26,2003.75×
New York21,0640.69×
Georgia17,5561.05×
Illinois17,4700.97×
Ohio16,5320.99×
Pennsylvania16,2780.89×
North Carolina15,9990.98×
Michigan13,6320.96×
Virginia12,6650.96×
Washington11,3221.04×
Tennessee11,0801.02×
Indiana10,6461.07×
Missouri9,9291.14×
Alabama9,6851.28×
Arizona9,6070.87×
Wisconsin8,8421.08×
New Jersey8,5610.62×
Maryland8,5520.92×
Massachusetts8,2260.77×
South Carolina7,8360.96×
Colorado7,7810.91×
Minnesota7,4890.96×
Kentucky7,3541.08×
Oklahoma6,9011.15×
Oregon6,2211×
Mississippi6,0631.36×
Arkansas5,0101.12×
Kansas4,6591.09×
Nevada4,5470.87×
Iowa4,3380.97×
Utah4,3100.89×
Connecticut3,8600.71×
Nebraska2,9111.07×
Idaho2,2890.84×
West Virginia2,1420.85×
Hawaii1,9950.86×
New Mexico1,9430.71×
New Hampshire1,7650.83×
Maine1,7210.89×
Montana1,4240.95×
Washington, District of Columbia1,4070.86×
Alaska1,4001.21×
Delaware1,2430.83×
South Dakota1,2380.99×
Rhode Island1,1980.69×
North Dakota9650.87×
Vermont7410.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jambalaya audience
BrandAffinityCategory
Product design1.52×Business & Career
Swanson7.92×Health
Pillow1.52×Home & Garden
Elsword10.82×Games
Goop3.51×Internet & Social Media
Governor of Michigan4.8×Politics & Society
Fairy godmother4.52×Literature
Historic site2.53×Arts & Culture
Birthday Gifts1.87×Kids & Family
Staycation1.87×Home & Garden
Regional styles of Mexican music1.56×Music & Radio
Zoo Tycoon (series)10.82×Games
Hibachi4.23×Food & Beverages
headspace4.91×Health
Wok3.33×Food & Beverages
Graham Greene3.01×Literature
Google Home3.14×Technology & Electronics
Cherish (group)5×Music & Radio
Grinch1.79×Movies & TV
Home staging2.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jambalaya audience
TraitClusterScore
Urban LifestyleOPEN1.46
IndulgenceJOY1.39
Family OrientationCONSERVATISM1.38
Quality AwarenessPREMIUM1.29
Convenience OrientationPREMIUM1.29
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Jambalaya
CountryShare
United States30.5%
Germany22.1%
Netherlands6.6%

See Jambalaya audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Jambalaya have in United States?

Jambalaya has an estimated audience of 542,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Jambalaya fans?

62.2% of Jambalaya fans are female, 37.8% are male, with an average age of 42.8 years.

Which brands do Jambalaya fans like most?

Jambalaya fans show strongest brand affinity for Product design (1.52×), Swanson (7.92×), and Pillow (1.52×) over the country average.

Where do Jambalaya fans live in United States?

Jambalaya fans in United States are most concentrated in California (reach 49,519), Texas (reach 48,141), and Florida (reach 34,002). These three regions account for the largest share of the active audience.

What other brands do Jambalaya fans also like?

Beyond Jambalaya itself, the audience over-indexes on Swanson (7.92×), Pillow (1.52×), Elsword (10.82×), and Goop (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jambalaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.