Jambalaya Audience in United States
Jambalaya has an estimated audience of 542,402 people in United States. 62.2% are female, 37.8% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Khan Academy, AccuWeather.
The average Jambalaya fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.5× the country average). Demographically, the Jambalaya audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Jambalaya fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.8 |
| Estimated audience size | 542,402 |
Audience persona
The typical Jambalaya fan in United States is more female, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,519 | 0.83× |
| Texas | 48,141 | 1.03× |
| Florida | 34,002 | 0.93× |
| Louisiana | 26,200 | 3.75× |
| New York | 21,064 | 0.69× |
| Georgia | 17,556 | 1.05× |
| Illinois | 17,470 | 0.97× |
| Ohio | 16,532 | 0.99× |
| Pennsylvania | 16,278 | 0.89× |
| North Carolina | 15,999 | 0.98× |
| Michigan | 13,632 | 0.96× |
| Virginia | 12,665 | 0.96× |
| Washington | 11,322 | 1.04× |
| Tennessee | 11,080 | 1.02× |
| Indiana | 10,646 | 1.07× |
| Missouri | 9,929 | 1.14× |
| Alabama | 9,685 | 1.28× |
| Arizona | 9,607 | 0.87× |
| Wisconsin | 8,842 | 1.08× |
| New Jersey | 8,561 | 0.62× |
| Maryland | 8,552 | 0.92× |
| Massachusetts | 8,226 | 0.77× |
| South Carolina | 7,836 | 0.96× |
| Colorado | 7,781 | 0.91× |
| Minnesota | 7,489 | 0.96× |
| Kentucky | 7,354 | 1.08× |
| Oklahoma | 6,901 | 1.15× |
| Oregon | 6,221 | 1× |
| Mississippi | 6,063 | 1.36× |
| Arkansas | 5,010 | 1.12× |
| Kansas | 4,659 | 1.09× |
| Nevada | 4,547 | 0.87× |
| Iowa | 4,338 | 0.97× |
| Utah | 4,310 | 0.89× |
| Connecticut | 3,860 | 0.71× |
| Nebraska | 2,911 | 1.07× |
| Idaho | 2,289 | 0.84× |
| West Virginia | 2,142 | 0.85× |
| Hawaii | 1,995 | 0.86× |
| New Mexico | 1,943 | 0.71× |
| New Hampshire | 1,765 | 0.83× |
| Maine | 1,721 | 0.89× |
| Montana | 1,424 | 0.95× |
| Washington, District of Columbia | 1,407 | 0.86× |
| Alaska | 1,400 | 1.21× |
| Delaware | 1,243 | 0.83× |
| South Dakota | 1,238 | 0.99× |
| Rhode Island | 1,198 | 0.69× |
| North Dakota | 965 | 0.87× |
| Vermont | 741 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.5× | Business & Career |
| Google Maps | 4.2× | Internet & Social Media |
| Indeed.com | 3.49× | Business & Career |
| Khan Academy | 6.97× | Business & Career |
| AccuWeather | 4.73× | Home & Garden |
| Autism Awareness | 6.45× | Health |
| Circle K | 4.79× | Shopping |
| Diabetes mellitus awareness | 4.58× | Health |
| CarGurus | 3.92× | Cars & Mobility |
| Google News | 3.87× | News |
| Diane Keaton | 4.07× | Movies & TV |
| Singer-songwriter | 2.45× | Music & Radio |
| Enterprise Rent-A-Car | 3.61× | Cars & Mobility |
| Kendra Scott | 5.95× | Fashion & Accessoires |
| Billy Bob Thornton | 4.68× | Movies & TV |
| Beetlejuice | 2.6× | Movies & TV |
| DeviantArt | 3.79× | Internet & Social Media |
| United States Postal Service | 2.16× | Business & Career |
| MSN | 2.07× | News |
| Microblogging | 4.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.46 |
| Indulgence | JOY | 1.39 |
| Family Orientation | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 22.1% |
| Netherlands | 6.6% |
See Jambalaya audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Jambalaya have in United States?
Jambalaya has an estimated audience of 542,402 people in United States, concentrated in California and Texas.
What is the gender split and age of Jambalaya fans?
62.2% of Jambalaya fans are female, 37.8% are male, with an average age of 42.8 years.
Which brands do Jambalaya fans like most?
Jambalaya fans show strongest brand affinity for Capital One (4.5×), Google Maps (4.2×), and Indeed.com (3.49×) over the country average.
Where do Jambalaya fans live in United States?
Jambalaya fans in United States are most concentrated in California (reach 49,519), Texas (reach 48,141), and Florida (reach 34,002). These three regions account for the largest share of the active audience.
What other brands do Jambalaya fans also like?
Beyond Jambalaya itself, the audience over-indexes on Google Maps (4.2×), Indeed.com (3.49×), Khan Academy (6.97×), and AccuWeather (4.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jambalaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.