Rascasse Audience Intelligence

Jambalaya Audience in United States

A data profile of the people who buy, follow and care about Jambalaya in United States — modelled from more than twelve digital signal sources. Jambalaya has an estimated audience of 542,402 people in United States.

#266among Dish in United States#11073among Topic in United States#1872in Food & Beverages

The average Jambalaya fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Mortgage loans, Sustainable energy, with strongest over-indexing on FedEx (6.28× the country average).

Demographically, the Jambalaya audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jambalaya fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jambalaya profile in United States.

Audience size
542K
in United States
Gender
62.2%♀
37.8% male
Age
42.8
average years
Country rank
#34938
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jambalaya fans

62.2% are female, 37.8% are male, average age 42.8.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Jambalaya audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.8
Estimated audience size542,402
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Jambalaya audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4928%
50+26%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Jambalaya audience comes from United States.

Worldwide audience distribution share by country for Jambalaya
CountryShare
United States30.0%
Germany22.3%
Netherlands6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jambalaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Jambalaya fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K3.76×
02Mississippi~6K1.36×
03Alaska~2K1.34×
04Alabama~10K1.29×
05Arkansas~5K1.15×
06Missouri~10K1.14×
07Oklahoma~7K1.12×
08Kentucky~7K1.08×
09Kansas~5K1.08×
10Nebraska~3K1.07×
11Wisconsin~9K1.06×
12Indiana~10K1.05×
13South Dakota~1K1.03×
14Georgia~20K1.01×
15Tennessee~10K1.01×
16Washington~10K0.99×
17North Dakota~1K0.99×
18Texas~50K0.98×
19Montana~1K0.98×
20Ohio~20K0.97×
21Oregon~6K0.97×
22Iowa~4K0.96×
23North Carolina~20K0.95×
24South Carolina~8K0.95×
25Michigan~10K0.94×
26Virginia~10K0.94×
27Minnesota~7K0.93×
28West Virginia~2K0.93×
29Illinois~20K0.92×
30Utah~4K0.92×
31Florida~30K0.91×
32Maryland~8K0.91×
33Delaware~1K0.91×
34Idaho~2K0.90×
35Maine~2K0.90×
36Colorado~8K0.88×
37Vermont<1K0.86×
38Pennsylvania~20K0.85×
39Nevada~4K0.85×
40Washington, District of Columbia~1K0.84×
41Arizona~9K0.83×
42New Hampshire~2K0.83×
43Hawaii~2K0.80×
44California~50K0.77×
45Massachusetts~8K0.77×
46New Mexico~2K0.75×
47Rhode Island~1K0.73×
48Connecticut~4K0.71×
49New York~20K0.65×
50New Jersey~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Jambalaya, United States
0.61×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jambalaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jambalaya audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility10.82×
02Baking powderFood & Beverages9.67×
03FedExBusiness & Career6.28×
04Sustainable energyHome & Garden5.69×
05Weather forecastingHome & Garden5.69×
06QVCMovies & TV5.55×
07Potato chipFood & Beverages5.21×
08Renewable energyBusiness & Career4.79×
09First class travelTravel & Leisure4.18×
10Microwave ovenHome & Garden3.75×
11Mortgage loansBusiness & Career3.62×
12Discount storesShopping3.51×
13Vehicle insuranceCars & Mobility3.45×
14SubwayFood & Beverages3.13×
15Pizza HutFood & Beverages2.97×
16Shopping mallsShopping2.76×
17Organic foodFood & Beverages2.68×
18PinterestInternet & Social Media2.64×
19McDonald'sFood & Beverages2.64×
20BarbecueFood & Beverages2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jambalaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jambalaya audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
Convenience OrientationPREMIUM2.37×
Quality AwarenessPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jambalaya audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jambalaya have in United States?

Jambalaya has an estimated audience of 542,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jambalaya fans?

62.2% of Jambalaya fans are female, 37.8% are male, with an average age of 42.8 years.

03

Which brands do Jambalaya fans like most?

Jambalaya fans show strongest brand affinity for FedEx (6.28×), Mortgage loans (3.62×), and Sustainable energy (5.69×) over the country average.

04

Where do Jambalaya fans live in United States?

Jambalaya fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jambalaya fans also like?

Beyond Jambalaya itself, the audience over-indexes on Mortgage loans (3.62×), Sustainable energy (5.69×), Pinterest (2.64×), and QVC (5.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Jambalaya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jambalaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →