James O'Keefe Audience in United States
James O'Keefe has an estimated audience of 726,526 people in United States. 33.3% are female, 66.7% are male, average age 46.6. Top brand affinities: FC Bayern Munich, Borussia Dortmund, Kia Sportage, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include FC Bayern Munich, Borussia Dortmund, Kia Sportage, with strongest over-indexing on FC Bayern Munich (5.37× the country average). Demographically, the James O'Keefe audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Individualism, Sustainability.
Category: Politics & Society · Type: Person · Subtype: Journalist
Demographics of James O'Keefe fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 46.6 |
| Estimated audience size | 726,526 |
Audience persona
The typical James O'Keefe fan in United States is more male, around 46.6 years old, with strong Individualism tendencies and a notable affinity for FC Bayern Munich.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 5.37× | Sports |
| Borussia Dortmund | 15× | Sports |
| Kia Sportage | 15× | Cars & Mobility |
| Autism Awareness | 6.34× | Health |
| Diabetes mellitus awareness | 4.49× | Health |
| Aston Villa F.C. | 13.86× | Sports |
| Singer-songwriter | 2.41× | Music & Radio |
| Leicester City F.C. | 15× | Sports |
| Crystal Palace F.C. | 15× | Sports |
| United States Postal Service | 2.22× | Business & Career |
| CNN | 1.8× | Movies & TV |
| Honda HR-V | 13.49× | Cars & Mobility |
| American Airlines | 2.03× | Travel & Leisure |
| Microblogging | 4.62× | Technology & Electronics |
| Baltimore Orioles | 6.11× | Sports |
| Nonprofit organization | 1.99× | Politics & Society |
| Liga MX | 4.29× | Sports |
| Tradition | 2.12× | Politics & Society |
| Orange Julius | 15× | Food & Beverages |
| Pre-school playgroup | 14.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.09 |
| Sustainability | BALANCE | 1.65 |
| Tradition | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.29 |
| Risk Appetite | THRILL | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.0% |
| United Kingdom | 6.5% |
| Germany | 1.5% |
See James O'Keefe audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for James O'Keefe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.