Rascasse Audience Intelligence

James O'Keefe Audience in United States

A data profile of the people who buy, follow and care about James O'Keefe in United States — modelled from more than twelve digital signal sources. James O'Keefe has an estimated audience of 494,595 people in United States.

#20among Journalist in United States#8955among Person in United States#2077in Politics & Society

The average James O'Keefe fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Renewable energy, Sustainable energy, FedEx, with strongest over-indexing on Renewable energy (7.89× the country average).

Demographically, the James O'Keefe audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James O'Keefe fan in United States is more male, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.

Category: Politics & Society · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James O'Keefe profile in United States.

Audience size
495K
in United States
Gender
33.3%♀
66.7% male
Age
46.6
average years
Country rank
#36895
Person in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James O'Keefe fans

33.3% are female, 66.7% are male, average age 46.6.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for James O'Keefe audience in United States
MetricValue
Female33.3%
Male66.7%
Average age46.6
Estimated audience size494,595
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the James O'Keefe audience in United States
Age bracketShare%
16-196%
20-2910%
30-3920%
40-4931%
50+33%
Fig. 04

Worldwide distribution

83.9%

of the worldwide James O'Keefe audience comes from United States.

Worldwide audience distribution share by country for James O'Keefe
CountryShare
United States83.9%
United Kingdom8.2%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James O'Keefe audience in United States is strongest.

Fig. 05

Top regions by affinity

James O'Keefe fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.94×
02Minnesota~10K1.28×
03Idaho~4K1.23×
04Arizona~20K1.20×
05Florida~60K1.16×
06North Dakota~2K1.14×
07Montana~2K1.09×
08South Dakota~2K1.07×
09Alaska~2K1.07×
10Missouri~10K1.06×
11Kansas~6K1.06×
12Tennessee~20K1.05×
13Kentucky~10K1.05×
14Alabama~10K1.04×
15Oklahoma~8K1.04×
16Virginia~20K1.03×
17Nebraska~4K1.02×
18Michigan~20K1.01×
19Indiana~10K1.01×
20Oregon~8K1.01×
21Iowa~6K1.01×
22Arkansas~6K1.01×
23New Hampshire~3K1.01×
24Washington~10K0.99×
25Utah~6K0.99×
26Ohio~20K0.98×
27West Virginia~3K0.98×
28Maine~3K0.98×
29Pennsylvania~20K0.96×
30South Carolina~10K0.96×
31Wisconsin~10K0.94×
32Vermont~1K0.93×
33Colorado~10K0.92×
34North Carolina~20K0.91×
35Rhode Island~2K0.91×
36Mississippi~5K0.90×
37Delaware~2K0.90×
38Massachusetts~10K0.89×
39New Mexico~3K0.89×
40New York~40K0.88×
41Maryland~10K0.88×
42New Jersey~20K0.87×
43Connecticut~6K0.87×
44Nevada~6K0.87×
45Georgia~20K0.85×
46Louisiana~8K0.85×
47Texas~50K0.83×
48Illinois~20K0.82×
49Hawaii~3K0.82×
50California~60K0.78×
Fig. 06

Affinity by region

Affinity by region — James O'Keefe, United States
0.78×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James O'Keefe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James O'Keefe audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility15.00×
02Borussia DortmundSports15.00×
03Aston Villa F.C.Sports15.00×
04Leicester City F.C.Sports15.00×
05United States national football teamSports10.53×
06Freedom of speechPolitics & Society9.86×
07Baltimore OriolesSports9.79×
08IndividualismPolitics & Society8.56×
09Renewable energyBusiness & Career7.89×
10Sustainable energyHome & Garden7.47×
11Weather forecastingHome & Garden6.23×
12FedExBusiness & Career5.52×
13Solar energyHome & Garden3.83×
14Mortgage loansBusiness & Career3.18×
15TraditionPolitics & Society2.89×
16Nonprofit organizationPolitics & Society2.80×
17Donald TrumpPolitics & Society2.14×
18PodcastMusic & Radio2.12×
19CNNMovies & TV2.03×
20PinterestInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James O'Keefe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James O'Keefe audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.81×
SustainabilityBALANCE2.50×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James O'Keefe audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.75×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James O'Keefe have in United States?

James O'Keefe has an estimated audience of 494,595 people in United States, concentrated in California and Florida.

02

What is the gender split and age of James O'Keefe fans?

33.3% of James O'Keefe fans are female, 66.7% are male, with an average age of 46.6 years.

03

Which brands do James O'Keefe fans like most?

James O'Keefe fans show strongest brand affinity for Renewable energy (7.89×), Sustainable energy (7.47×), and FedEx (5.52×) over the country average.

04

Where do James O'Keefe fans live in United States?

James O'Keefe fans in United States are most concentrated in California (reach ~60K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do James O'Keefe fans also like?

Beyond James O'Keefe itself, the audience over-indexes on Sustainable energy (7.47×), FedEx (5.52×), Baltimore Orioles (9.79×), and Weather forecasting (6.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for James O'Keefe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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