James O'Keefe Audience in United States
James O'Keefe has an estimated audience of 726,526 people in United States. 33.3% are female, 66.7% are male, average age 46.6. Top brand affinities: Hebe, Product design, Pro-Ject, Alaska, Elsword.
Top brand affinities include Hebe, Product design, Pro-Ject, with strongest over-indexing on Hebe (8.04× the country average). Demographically, the James O'Keefe audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Individualism, Sustainability.
Category: Politics & Society · Type: Person · Subtype: Journalist
Demographics of James O'Keefe fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 46.6 |
| Estimated audience size | 726,526 |
Audience persona
The typical James O'Keefe fan in United States is more male, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 8.04× | Home & Garden |
| Product design | 2× | Business & Career |
| Pro-Ject | 3.86× | Music & Radio |
| Alaska | 1.59× | Travel & Leisure |
| Elsword | 15× | Games |
| Minnesota | 1.6× | Travel & Leisure |
| Stop Bullying | 15× | Politics & Society |
| Stamp collecting | 4.14× | Home & Garden |
| Penn & Teller | 6.82× | Movies & TV |
| Dental hygienist | 5.41× | Health |
| Nationality | 1.66× | Politics & Society |
| Zoo Tycoon (series) | 15× | Games |
| Enfamil | 4.97× | Kids & Family |
| Nebraska | 1.95× | Travel & Leisure |
| Buying and Selling Real Estate | 5.49× | Home & Garden |
| Emperor Entertainment Group | 7.79× | Business & Career |
| Kendra Scott | 1.81× | Fashion & Accessoires |
| Bully (2011 film) | 4.1× | Movies & TV |
| Mackenzie Foy | 4.41× | Fashion & Accessoires |
| Electrolyte | 2.29× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.09 |
| Sustainability | BALANCE | 1.65 |
| Tradition | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.29 |
| Risk Appetite | THRILL | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.0% |
| United Kingdom | 6.5% |
| Germany | 1.5% |
See James O'Keefe audiences in other countries
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- Hunter S. Thompson (1,481,890)
How to read this data
Audience size is the estimated number of people in United States who actively search for James O'Keefe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.