Rascasse Audience Intelligence

Japanese horror Audience in United States

A data profile of the people who buy, follow and care about Japanese horror in United States — modelled from more than twelve digital signal sources. Japanese horror has an estimated audience of 576,745 people in United States.

#68among Literary genre in United States#10803among Topic in United States#777in Literature

The average Japanese horror fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Micro Center, GameStop, with strongest over-indexing on Mixed drink (15.03× the country average).

Demographically, the Japanese horror audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese horror fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese horror profile in United States.

Audience size
577K
in United States
Gender
15.1%♀
84.9% male
Age
30.0
average years
Country rank
#33619
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese horror fans

15.1% are female, 84.9% are male, average age 30.0.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for Japanese horror audience in United States
MetricValue
Female15.1%
Male84.9%
Average age30.0
Estimated audience size576,745
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Japanese horror audience in United States
Age bracketShare%
16-1924%
20-2951%
30-3919%
40-495%
50+2%
Fig. 04

Worldwide distribution

52.8%

of the worldwide Japanese horror audience comes from United States.

Worldwide audience distribution share by country for Japanese horror
CountryShare
United States52.8%
United Kingdom13.8%
Germany10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese horror audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese horror fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.19×
02California~70K1.17×
03North Dakota~1K1.16×
04Vermont~1K1.15×
05South Dakota~2K1.14×
06Hawaii~3K1.13×
07Montana~2K1.07×
08Arizona~10K1.04×
09Washington~10K1.04×
10Nevada~6K1.04×
11New Mexico~3K1.04×
12Delaware~2K1.03×
13Texas~50K1.02×
14West Virginia~3K1.02×
15Oregon~7K1.01×
16Utah~5K1.01×
17Rhode Island~2K1.01×
18Kentucky~7K0.99×
19Oklahoma~6K0.98×
20Idaho~3K0.98×
21New Hampshire~2K0.98×
22Maine~2K0.98×
23New York~30K0.97×
24Indiana~10K0.96×
25Colorado~9K0.96×
26Arkansas~5K0.96×
27Mississippi~5K0.96×
28Nebraska~3K0.96×
29Washington, District of Columbia~2K0.96×
30Georgia~20K0.95×
31Louisiana~7K0.95×
32Kansas~4K0.95×
33North Carolina~20K0.93×
34Alabama~8K0.93×
35Virginia~10K0.92×
36Tennessee~10K0.92×
37Massachusetts~10K0.90×
38Minnesota~7K0.90×
39Connecticut~5K0.90×
40Iowa~4K0.90×
41Illinois~20K0.89×
42Pennsylvania~20K0.88×
43Ohio~20K0.88×
44Maryland~9K0.88×
45South Carolina~8K0.88×
46Missouri~8K0.87×
47Wisconsin~7K0.85×
48Michigan~10K0.83×
49Florida~30K0.81×
50New Jersey~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Japanese horror, United States
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese horror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese horror audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages15.03×
02Fry's ElectronicsShopping15.03×
03SteelSeriesGames14.41×
04Micro CenterShopping13.10×
05Pokémon Trading Card GameGames10.80×
06GameStopGames6.73×
07RetrogamingGames6.70×
08Magic: The GatheringGames6.31×
09The Legend of ZeldaGames5.76×
10Collectible card gameGames5.33×
11Rick and MortyMovies & TV5.19×
12Action role-playing gameGames4.31×
13SteamGames4.08×
14Board gamesGames3.22×
15PokémonGames3.21×
16Role-playing gamesGames2.95×
17Pizza HutFood & Beverages2.79×
18Mobile gameGames2.68×
19Video gamesGames1.84×
20SupermanMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese horror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese horror audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.34×
IndulgenceJOY1.86×
Early Adopter MentalityPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese horror audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
SustainabilityBALANCE0.61×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese horror have in United States?

Japanese horror has an estimated audience of 576,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese horror fans?

15.1% of Japanese horror fans are female, 84.9% are male, with an average age of 30.0 years.

03

Which brands do Japanese horror fans like most?

Japanese horror fans show strongest brand affinity for Mixed drink (15.03×), Micro Center (13.1×), and GameStop (6.73×) over the country average.

04

Where do Japanese horror fans live in United States?

Japanese horror fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese horror fans also like?

Beyond Japanese horror itself, the audience over-indexes on Micro Center (13.1×), GameStop (6.73×), Retrogaming (6.7×), and Pizza Hut (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Japanese horror audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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