Japanese horror Audience in United States

Japanese horror logo

Japanese horror has an estimated audience of 576,745 people in United States. 15.1% are female, 84.9% are male, average age 30.0. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Wikia, Urban Outfitters, 3D printing, Dog breed.

The average Japanese horror fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Wikia, Urban Outfitters, with strongest over-indexing on Regional styles of Mexican music (15.03× the country average). Demographically, the Japanese horror audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Japanese horror fans

Demographic split for Japanese horror audience in United States
MetricValue
Female15.1%
Male84.9%
Average age30.0
Estimated audience size576,745

Audience persona

The typical Japanese horror fan in United States is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Japanese horror in United States
RegionReachAffinity
California73,0341.15×
Texas47,1230.95×
New York31,0150.96×
Florida29,1660.75×
Georgia15,6530.88×
Illinois15,3130.8×
Pennsylvania14,9210.77×
North Carolina12,6250.73×
Ohio12,5730.71×
Virginia12,3050.88×
Washington12,0111.04×
Arizona11,9901.02×
Michigan10,3080.68×
New Jersey10,2060.7×
Massachusetts9,7140.85×
Tennessee8,8750.77×
Colorado8,5110.94×
Indiana7,7870.74×
Missouri6,9610.75×
Kentucky6,7150.93×
Oregon6,6571.01×
Maryland6,3730.64×
Louisiana6,2840.84×
Alabama6,2830.78×
Minnesota5,8890.71×
Nevada5,8781.05×
Wisconsin5,6760.65×
South Carolina5,5330.64×
Oklahoma5,4580.85×
Utah4,9200.95×
Mississippi4,1880.88×
Arkansas4,1860.88×
Connecticut4,1780.72×
Kansas3,9920.88×
Iowa3,4110.72×
West Virginia3,2421.21×
Hawaii3,0501.23×
New Mexico2,9491.02×
Idaho2,5940.9×
Alaska2,5882.1×
New Hampshire2,3151.02×
Nebraska2,2670.78×
Montana2,2561.41×
South Dakota2,2271.67×
North Dakota2,1681.83×
Wyoming2,0982.45×
Rhode Island2,0631.12×
Maine2,0621×
Vermont2,0292×
Delaware1,8481.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese horror audience
BrandAffinityCategory
Regional styles of Mexican music15.03×Music & Radio
Wikia12.9×Internet & Social Media
Urban Outfitters3.36×Shopping
3D printing4.41×Technology & Electronics
Dog breed1.96×Pets & Animals
Home construction2.38×Home & Garden
Winemaking6.75×Food & Beverages
Product design2.85×Business & Career
Pro-Ject5.94×Music & Radio
Grinch4.31×Movies & TV
Elsword15.03×Games
Nuts (film)5.35×Movies & TV
Israel1.68×Travel & Leisure
Vocal harmony3.2×Music & Radio
Gordita7.45×Food & Beverages
Arnold Palmer4.07×Sports
UK garage3.58×Music & Radio
ABC 7 Chicago2.78×Movies & TV
Jezebel (film)4.41×Movies & TV
Monogram2.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese horror audience
TraitClusterScore
Early Adopter MentalityPOWER1.8
PatriotismCONSERVATISM1.71
LGBTQ+ IdentityOPEN1.53
IndulgenceJOY1.52
ExtroversionTHRILL1.31
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Japanese horror
CountryShare
United States52.8%
United Kingdom13.8%
Germany10.6%

See Japanese horror audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Japanese horror have in United States?

Japanese horror has an estimated audience of 576,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese horror fans?

15.1% of Japanese horror fans are female, 84.9% are male, with an average age of 30.0 years.

Which brands do Japanese horror fans like most?

Japanese horror fans show strongest brand affinity for Regional styles of Mexican music (15.03×), Wikia (12.9×), and Urban Outfitters (3.36×) over the country average.

Where do Japanese horror fans live in United States?

Japanese horror fans in United States are most concentrated in California (reach 73,034), Texas (reach 47,123), and New York (reach 31,015). These three regions account for the largest share of the active audience.

What other brands do Japanese horror fans also like?

Beyond Japanese horror itself, the audience over-indexes on Wikia (12.9×), Urban Outfitters (3.36×), 3D printing (4.41×), and Dog breed (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.